Social media and email marketing in perfect harmony: Ideas to integrate your efforts
While many companies utilize both social media and email marketing most companies are missing out on the substantial benefits of integrating the two methods. With integration between your social media and email marketing efforts you can obtain results and discover data that you could have only dreamt about in the past. Here are a few extra things you could do to integrate your social media and email marketing efforts.
Social Segmentation:
Once you send a campaign you will start to have access to a wealth of social reaction data. You can then segment future campaigns based on that data. You could send a campaign to subscribers who shared a specific campaign on Twitter. Or maybe you wish to send a campaign to subscribers who have not liked any past campaign on Facebook. The data is yours to segment and work with.
Automated social reactions:
While social media marketing cannot be automated entirely – you can setup automated social reactions. You could subscribe a subscriber to a new list if they Like a campaign on facebook, send a follow up campaign if they post on Twitter about a campaign, update subscriber fields when they take a specific social action, and more. Automated email marketing with a social twist!
Facebook Like button:
Easily include a familiar Facebook Like button within your emails. All “Likes” are included in your reports and can be used to segment or created automated actions.
Facebook subscription forms:
Generate a custom subscription form and integrate it with your Facebook Page. You can even have them redirected back to your page upon subscription.
Social media auto-posting:
When sending a campaign you can choose to auto-post the campaign to your Twitter and/or Facebook accounts. This syncs your incoming data and reaches out to all audiences who may have missed a platform or two.
Social sharing in your emails:
Easily add social sharing icons for Facebook, Twitter, Digg, Reddit, StumbleUpon, and more with the help of an inhouse designer. Clicks are tracked and results from Facebook & Twitter are thereby tracked.