Plagiarism, content duplication and newer Google algorithms that promise numerical weightings to content owners have fought the long war of providing us with Faster results vs Original results. That, we believe, is what gives makes social media its reputation of being unreliable this often. Blaming journalistic ethics, intended readership or even Google for this could be a huge mistake we make for Internet is yet to be an established communication tool; too virtual to be true.

Most blogs repost borrowed and unaccredited parts of others work because being interesting on Social Media is not just about having something to say. It’s more like screaming in a room full of noisy people to draw their attention to one’s product/service. Conventional approaches to advertising may find it a piece of cake but it isn’t quite so. Being fully aware of the consequences of pirating content is one thing and creating interesting bits of information every day, with a newer, more promising one is another.

Most blogs and its contributors would suggest against stealing; so do we. Although this much is true, we do encourage stealing ideas over content and strategies over credit. A case-study is so called because we can analyse the past applications and better our campaigns with improvised new-fangled data. For this very reason, we go ahead and steal the best content strategy ideas that have worked miraculously for most successful social presence endeavours. All you can eat:

1. Write and ebook
2. Use the hottest trend in Visual Content: Infographics
3. If your content is contagious, it ought to go viral
4. Include images and photos (interesting ones like this)
   
5. Rewrite old posts for guest posts
6. Establish a post exchange with other bloggers
7. Use old posts as broadcast content for your email marketing campaigns (multi-channel approach)
8. Answer questions from prospects and consumers on your blog
9. Respond to a blogpost with a blogpost
10. Create discount vouchers and share it on your blog
11. Write an A-Z about your field of expertise
12. Get other Industry experts on board
13. Repurpose old data into YouTube Videos
14. Compile your top most commented/trafficked blogposts and offer a free download
15. If you must, steal ideas not content