Having been a part of two of the most impressive and informative summits of the year; Marketing Sherpa B2B Summit 2011(Boston and San Francisco), we at NexSales see no reason to keep the knowledge and marketing tips from you. Here is a list of some amazing ideas that were shared at the summit by our very own industry experts. We don’t guarantee you a definite increase in ROI, but you’re sure to go back to work on Monday with a bunch of insights you could implement in your campaigns.

Here is a list of ideas we’ve compiled, which have generously been shared by Dr. Flint McGlaughlin, Kristin Zhivago, Jay Baer, Daniel Burstein and many more B2B experts present at the summit. Pick the ones you like, use them a_quote_a_day, create a calendar/scrap book or just reblog them; whatever you do, don’t ignore them:

• Landing Page Headline is your pickup line
• Visitors to your landing page don’t “land,” they STEP, with their back foot still in the search engine or the email
• Stop seeing emails as subject-lines & landing pages, rather, look at them as micro-decisions to help you guide prospects and customers towards a call-to-action
• Use email to highlight ONE thing; not a magazine; THEN use landing page to add value & address objections to get to conversion
• Brutal honesty and authenticity are two qualities of great marketers
• The goal of your email is to sell the clickthrough to the landing page, not to sell your product
• Think of the decision making process as a series of micro decisions
• Prospect is not looking just for CONTENT, they are seeking MEANING
• An ideal Email copy shouldn’t take more than 30 seconds to read
• An image can do two things: support the value proposition or draw the eyes – every image should contribute to the meaning or be cut
• We don’t ‘expect’ value; we ‘assume’ it will be given — but we often see perceived cost overweigh perceived value-need to change
• Flow of an email is the key to taking the conversations step by step. These are your micro value decisions that will be leading to the central value propositions
• Learning how to help customers make better decisions – THAT is good marketing
• When the value exceeds the cost, you are optimizing for maximum conversions
• You can’t be on a deadline and have an argument at the same time.
• Current customers will teach you how to sell to new customers
• In marketing, imitation is the sincerest form of stupidity
• Buyers won’t tell you the truth (about you and your offer) when you are selling to them – but after selling is over, they will
• Less than 1% of Twitter users turn to Twitter as first customer service contact
• You have to find a way to answer the social telephone. Social Media is just as important for customer service as for marketing
• Focus on being social, not doing social – the tools will change for sure over time
• Only 7-10% of those subscribers that like your Business page, actually see your status updates
• B2B buyers talk to you only when they have obtained 60% of the info they need
• Social media without content is a one-legged stool
• Social media success: find and tell customer stories, use to convert new customers, turn into new stories, repeat
• B2B customers use social media (86% of technology buyers). Social media is more important for B2B
• Social media is not inexpensive, it’s just different expensive. You’re trading media dollars for labour dollars
• 81% of adults use social media. Do you still think that your customer doesn’t use social media?
• the purpose of lead scoring isn’t to replace Human Touch, it’s to prioritize where that touch is needed most
• Cheap data is really expensive!
• Highest cost purchased leads (pre-verified by phone for target responsibility) resulted in lowest cost per qualified lead
• Relevant content is about enabling the conversation from early interest to purchase intent
• B2B marketing and lead generation are all about building relationships – We do business with trusted relations
• Make your prospects look like a hero to their boss and half your work is done
• Automated voicemail reminders to attend webinar causes attendance rate to double
• Don’t rush into your call to action. It should come only after logical steps that PREPARE someone to be interested