About Nexsales

Founded in 2008 a B2B Marketing and Sales Solution provider, Nexsales is an expert in contact data management and lead generation. We work as your partner to provide you with accurate inside information and prospect intelligence that help you define your challenges better. We craft B2B marketing programs and combine targeted list building, telephone-based outreach, with brand strategy, social media, and innovations in technology and analytics.

Our Leadership Team

Milap Shah,

Executive Chairman & Founder

Milap Shah spearheads the company’s vision and growth initiatives.Leveraging his extensive management consulting experience in over 20 countries at the C-level, Milap builds strategic client relationships and leads full-scale solutions initiatives.

Prior to founding Nexsales, Milap headed the Asia Operations for Global eProcure, where he profitably grew the operations from early start-up stage to three delivery centers across the world; and developed a high caliber leadership team. As a Manager with Accenture’s management consulting practice, he led strategy, supply chain, global outsourcing and IT engagements for Fortune 500 companies like Deutsche Bank, Shell and SABIC. Milap was also named to the prestigious 2007 “Pros To Know” list, by the US-based Supply & Demand Chain Executive for his leadership in influencing decision making at the Board level and for his expertise in the supply chain and outsourcing fields.

Jay Kamdar,

CEO & Co-Founder

Jay Kamdar is the CEO with 30 years of management, sales, marketing and engineering experience.  Jay has led number of break-through technology startups from conceptualization to commercialization stages.

Most recently at MagSil Corporation, Jay led the commercialization of IP Portfolio generating tens of millions of dollars in licensing revenue. At  MoSys Inc as the head of Asia Sales he successfully drove multi-million dollar business engagements with global OEMs in Japan and Korea. Jay  was a Co-founder, COO and later CEO of Nazomi Communications, a pioneer in Java Acceleration Technology and a provider of multimedia & Java application processors. He drove Nazomi’s technology and chip products into cell phones made by world’s leading phone makers such as Samsung, SK Telecom, Sony and Sharp. At Sun Microsystems he was a senior group marketing manager responsible for Java processor products for Internet Appliances such as mobile, smart card, set-top boxes and Internet TV markets. Jay spent early years of his career with National Semiconductor in a number of positions, including Sr. Product Marketing Director for a $500M+ division.

John Pinto,

VP Operations

John Pinto is the Vice President of Operations. He plays a key role in leading the execution right from inception, overall campaign management and delivery for strategic client engagements.

John leverages his extensive experience in B2B lead generation and data strategies across verticals to help Global Fortune clients in the areas of B2B market mapping, market segmentation, tailoring their pitch to specific markets, and in successfully executing high ROI outreach programs. John has conducted and regularly conducts coaching clinics helping B2B Marketers with best practices in the areas of CRM data optimization, cleansing and appending strategies.

John has close to 13 years’ experience in managing key accounts in Logistics, Banking, High Tech and Telecom industries across Asia, North America and United Kingdom. John has helped clients like AOL, Vonage, and Barclays in driving sales and improving customer satisfaction levels.

 

Careers

 

How We Work:

We are polyglots…

We believe in using the best resources and processes for the job depending on the business need while maintaining a slight bias toward the tools the team knows the best.
What is more important is getting the job done and well!

We are innovators…

We believe that to be in front of the game you cannot walk the treaded path. We have developed innovative technology and processes such as our latest path breaking patent pending technology, FastSwitch™, is a live call automation system that enables our clients to directly have relevant conversations with the targeted prospects with access to in-depth prospect profile.

We are agile…

Agile methodologies mean different things to different people. For us, the most important part of Agile is doing what works best for the team, focusing on quick ROI and alignment to the business need. We are truly a global company. We have people in Seattle, California, Michigan, Florida and Mumbai. We’re pragmatic, not dogmatic. We’re never afraid to try to new things to see if they work and reconsider our positions if the situation warrants it.

We value our people…

We spend time regularly working on whatever we’re interested in. You will have ready access to Executive Management. Salaries are generous and ample vacation time. We work hard, We play hard!

Interested?

We’re looking for people who are interested in getting in on the ground floor of an incredible opportunity to build amazing software. Think you’ve got something to contribute to our exceptional team? We’d like to hear from you!You can mail us at career@nexsales.com

Contact Us

Corporate Headquarters: Silicon Valley

Nexsales Corporation
20660 Stevens Creek Blvd., #129
Cupertino, CA 95014 USA

Telephone: +1-408-831-3800
Fax: +1-408-831-3700

Asia Operations

Delivery Center 1
Plot 34 (Part), SEEPZ (SEZ),
Andheri (E),
Mumbai 400 096 India

Telephone:(+91)-22-2829-2381

 

Delivery Center 2
201, Wadala Udyog Bhavan,
Naigaum Cross Road,
Mumbai – 400 031 India

 

Delivery Center 3
First Floor, Unit No. E-3,
Western Industrial Co-operative Estate Limited, MIDC Marol
Opposite SEEPZ Gate No.1, Andheri(E)
Mumbai – 400 093 India

Why Email Marketing cannot be measured by Clickthrough rates alone: Marketing Sherpa Email Marketing Metrics Report

Email Marketing being a crucial part of marketing, has become increasingly important to track results. Methods to track your email marketing campaign results have been discussed over time. A recent report by our partners, Marketing Sherpa, reveals that it is not half as crucial what method you use for tracking, if you don’t know what you’re tracking.

This statement makes complete sense because metrics are campaign driven. If you have a high clickthrough rate for your Email Marketing Campaign that was meant for brand awareness, it suggests that you have attained your goal. But for a sales campaign or a Landing Page Optimization campaign, high clickthrough is not enough. There are certain criteria that need to be on the top list of your measurement part. Metrics like:
– Clickthrough Rate
– Open Rate
– Delivery Rate
– Clicks Per Email
– Post-Click Conversation Rate
– Clicks Per Links In Email
– Revenue Per Email
– Response By List Segment
– Social Sharing Rate

The above mentioned metrics and measurement areas define the campaign. A recent Marketing Sherpa research survey report suggests that importance of these metrics and real time results that have been acquired with this survey will help you gain assessment on the campaign you are looking forward to execute. A look at the below report states the mentioned metrics that will help you decide your future campaigns and design them. It will further help you understand the need for a campaign specific approach to your email blasts.

Report Summary:
According to Marketing Sherpa’s above report, “The first step in selecting email marketing metrics is identifying what to measure and understanding a metric’s purpose for communicating progress and impact on objectives. The next step is to decide which metrics fit your organization’s unique strategic requirements. It is important to note that the metrics listed in the chart do not always tell the whole story and can be fallible. For example, open rates are commonly misinterpreted as a measurement dropping in stature.

Marketing Sherpa further stresses that, “Open rates alone are unreliable because they only apply to HTML emails, and if the email client blocks images or viewed in a preview pane the message will not be recognized as open. Open rates are better served to evaluate trends and look for spikes in the numbers. A jump or slump in your open rate justifies an inspection of your subject line, send times and any other offline initiatives to find a reason.”

For many marketers the short-term goal of an email is to get a click. Moving the subscriber to take action to visit a website landing page or make an offline task represent success. This is why CTR is often used to measure an email or newsletter’s effectiveness. But as an email marketing program matures and become more complex, marketers seek post-click metrics like conversions and revenue per email.

5 must-watch presentations for Marketers: Tips, Best Practices and Statistics

Just as Seth Godin puts it, “The only way to grow as a marketer is to better than the good”, but being good comes with practise and not overnight. This is why marketers call themselves practitioners and eventually are upgraded to a status of an ‘expert’ by the industry critics. Practice takes hard work and consistency; we have no doubts about that. Yet, ideas seem to strike when you come across ideas of those who excelled.

Here are 5 must-watch presentations for marketers that will help you climb from being a ‘practitioner’ to becoming an ‘expert’.

–          101 Awesome Marketing Quotes

–          Digital Marketing Interaction

–          Marketing Charts, Statistics and graphs

–          B2B Mobile Marketing

–          What’s next in marketing and Advertising

Importance of Email Marketing and Increase in budgets for 2011

It‘s no surprise that customer retention and lead generation are very important in today‘s economy and are the objectives that email marketers are working hardest to achieve. We bring to you two exclusive reports of our partner and client, Marketing Sherpa on Email Marketing Objectives and Increase in budgets of Email Marketing below:

Email Marketing Objectives Ranked by Importance:

According to Marketing Sherpa, “A focus on retaining existing customers is a logical objective for cost-conscious organizations trying to offset the impact of a recession. After all, it‘s far less expensive to retain a customer you already have than to find and acquire a new one.

Generating new sales leads is an important objective for a higher percentage of medium-sized organizations than retaining existing customers is for large organizations. Mid-sized organizations are more agile than their larger, slower-moving competitors and may see the recession as an opportunity to gain market share.”

Take a look at this report for a clearer perspective on important objectives of Email Marketing

 

Increase and Changes in the Email Marketing Budget of 2011:

According to this report, “There’s no question about it — email budgets will continue to rise in 2011. As organizations become (cautiously) optimistic about the improving economy, purse strings are starting to loosen, and email marketing is a primary beneficiary. In addition to economic forces, email is earning increased investment because it continues to prove itself as one of the most (if not the most) effective tools in the marketing toolbox.”

The report below will tell you the amount of changes that have taken place in the Email Marketing sector in the year 2011.

 

 

In addition to these reports, we would like to share a 11 Email Marketing terms for marketers, compiled by Vertical Response.

–      ROI (Return on Investment)

–      Open Rate

–      Above the Fold

– Preview Pane

–      Copy

–      Hosted Email

–      Spoofing

–      Phishing

–      Targeting

–      Whitelists

– Web Friendly fonts

Take a look at the post by Vertical Response and read further to know the meaning of each of these terms: 11 Email Marketing Insider Terms and their Meanings.

Data Quality and B2B Marketing Comic Strips

Just as we recommend, create  or publish light-hearted comic strips that help you welcome your weekend with an approving nod and an understanding grin; this week, yet again we bring to you two Dilbert Comics that speak of ‘Data Quality’ and ‘Marketing’.

We hope you enjoy these inside sales jokes as much you enjoy your weekend.

 

Content Marketing: 10 Words to avoid while generating content for your B2B marketing campaign

Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In today’s social media driven B2B space, Content marketing stresses on delivering high-quality, relevant and valuable information to prospects and customers and in-turn drive profitable consumer action. What you write and present does more than just retaining reader attention and improving your brand loyalty.

B2B Marketing and Sales is a content driven genre for the simple reason that it is perceived as a means of persuading decision-making. In simpler words, a prospect will buy if you convince him well. Yet, with so much content, videos, white-papers and a lot more research floating around, there has been noted a considerable rise in the use of empty, meaningless jargon that can just be classified as “just the way people in the industry speak”.

Having said that, there are some words and phrases that are so ingrained and yet so dull that it gets difficult to be innovative. Getting rid of them won’t necessarily help improve your SEO, but standards of writing are guaranteed to rise. Just like Valeria Maltoni puts it, ‘Your writing doesn’t have to be boring just because it’s for other businesses. Businesses have people who read stuff.’

Here are Caroline Gilmour’s top words and phrases that Content Marketers should ban to add relevance to their content:

–          Key (when used to mean important, pivotal or fundamental)

–          In the current economic climate (and variations)

–          Holistic

–          Innovation

–          Strategic

–          Revolutionary

–          Enabling

–          Enhancing/maximizing/optimizing

–          Solution

–          Proprietary

Caroline Gilmour further states that, these above mentioned words are a problem when they creep outside the world of software and step into the word of B2B Social Media because they usually tend to rust up copy due to their technical associations to the industry.

 

Direct Mailing: 5 steps to a successful campaign

As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVo®, marketers are challenged in managing multi-channel messaging opportunities. That’s why mailstream marketing – the direct mailing of marketing materials that lead to other channels continues to be the fastest way to optimize customer communications.

Traditional mail has maintained a great deal of usefulness, relevance and profit potential in the marketing mix.

According to the Cable & Telecommunications Association, 70 percent of American consumers prefer to receive advertisements and promotions by mail. Letters, including transactional mail, constitute a $36 billion dollar industry in the U.S. alone, and the entire global mailing industry – including shipping packages – tops some $900 billion.

Here are five hot tips to optimize mailstream marketing efforts According to Metro Print and Mail:

1.  Leverage customer intelligence

Use your data intelligently to create more personalized messages that enable cross-selling and up-selling opportunities, and to ultimately foster customer loyalty.

2.  Deliver only relevant communications

Your message is travelling with an important personal document (e.g. a bank statement, or an insurance policy’s explanation of benefits). Be respectful of the medium by keeping the marketing message aligned with the purpose of the document.

3.  Apply the highest data quality practices

The shortest route to the waste basket is a wrong address or a misspelled name.

4.  Mandate the highest mailing accuracy and integrity

Importance of accuracy is felt especially with personalized transactional mail and inserts. Misdirected mail can put customers off the brand completely. The wrong marketing message – or worse, the wrong personal document to the wrong person – is a far greater problem than just creating a bad impression.

5.  Practice event marketing

Be opportunistic about events in your target customer’s life such as birthdays, graduations, home moves, weddings and births. Sending helpful promotions around life events can create close connections with customers.

 

A complete guide to tips and best practices for Email Marketing

Email Marketing is a cost effective alternative to Direct Marketing, but can hardly replace it. Yet, emails are the quickest, cheapest, most delivered and by far, the most simple of all ways to convey your message to anyone across the world.

We do not guarantee that email marketing tips and tricks will make you rich overnight. Yet, there are several things that you can use in combination that will drastically improve your results with email marketing. In this article we share with you some of our tips and tricks, as well as go over some of the best practices to ensure that your campaign is effectively reaching your subscribers and not turning them off altogether:

Tips:

–      When your campaign suggests sending multiple emails to a person, try to avoid sending more than one affiliate link in the first two emails

–      Have a clear call to action. This means that you are very clear to them and how they go about signing up your list or whatever it is that you are promoting. Assuming a ‘yes’ to receive emails without informing your customers about it about clearly may mean loss of subscribers

–      Use HTML to give your e-mails a nice and easy appearance, as opposed to plain text

–      Try to avoid sending emails with images attached. This is because some spam filters often block images or portray them to be insecure. This results reluctance from your subscribers to open the mails

–      When sending out emails with affiliate links either use complete URLs or encode your links with HTML. Sometimes, shortened links are not clickable and often result in drastic fall of your click through rates

Best Practices:

–      Personalize the emails you send to your subscribers. This will bump up your conversion rates, forcing your subscribers to believe that you’re emailing to them personally

–      When setting up confirmation e-mails, be sure to include opt-in links or what is commonly referred to as a ‘double opt-in’. This means that at the top of the e-mail you should have one opt in as well as having one at the bottom of the e-mail. This will give you more conversion rates

–      Ensure that subscribing and unsubscribing to your emails is a hassle free task for your visitors. Make them travel all around your website and you will see the bounce rate growing

–      Inform your subscribers exactly what they will be getting. Also remember that, what they get in return should be something that benefits them or solves their problems in some way or another

–      Do not underestimate the importance of a ‘thank you page’. Creating one will tell your visitors to white list your e-mail address into watching their spam box ensuring your e-mail doesn’t end up there. This also is a very courteous and personal way to warm them up to you

–      Whether you are promoting an auto responder series or newsletter you must have a specific dedicated support address in which visitors can ask questions. If visitors cannot ask questions on what you’re promoting there is no way that you’re going to reach your full potential in your e-mail campaigns

Lead Generation Case Study: Importance of Appointment Setting for your business

When you have a business and decide to invest in lead generation, appointment setting is one thing you must concentrate on to pull more sales strings. It is the most effective and workable Business-to-Business communication tool to give you soaring profits. However, with the changes in emerging times, it is effective to have an appropriate policy to attract prospective clients. This system requires a well-managed pre-planned program to convince people and make them listen to you properly. This is reason why, the system is gaining popularity as it never had.

Positive Aspects of Appointment Setting Process:

1. Appointment with decision maker

The ultimate decision maker is the prospective client. If a sales representative is successful in convincing him or her, the decision of getting the benefit of adding a client can be instant. Because, the decision is entirely depends on the conversational style of representative only

2. A confirmed time has been set aside for your visit

Appointment setting is a specialized time, which you are going to utilize your convincing your clients. In this restricted time, you have to utilize in such a way that you will get benefited in the end

3. Less unproductive time

Appointment setting is a productive activity, in which you try to clinch a prospect in your set up and serving your business interests

4. Pertinent information gathered before meeting in order to target sales to appropriate need

Information gathering is an important activity in appointment setting. Set aside the information that you need to give to your client. Think what can kick your convincing drive.

Lead Generation is all about greater sales volume, updated global prospect database, reliable intelligence about your brand within your target market and reduced cost of sales. Take a look at our case study and find out how we helped our client gain maximum profits out of it.

Social Media Marketing: Ways to get your consumers to spread the word using Blogs and Forums

Social Media Marketing is a wide-spread phenomenon. It’s a green alternative, a cost efficient marketing tactic and a two way communication streak. But there’s more to Social Media than just social networking sites. Content Marketing is an important factor of Social Media and is increasingly gaining substance. ‘Blogs’ and ‘Forums’ are coming to become an integral part of it.

One of the attractions of social media is that it gives customers a way to get more personal with your company. It allows them to feel that they are special because you are making yourself accessible to them. Even if you aren’t sharing your company’s most closely guarded secrets with your customers, merely reaching out to them through social media goes a long way towards building better client relations. When customers see that business with you means a two-way relationship, they are more inclined to continue with that relationship.

Apart from the fanpages and twitter accounts, blogs and forums play a large role in making your customers speak about your products and spread the word. This remains constant in B2B and B2C arenas, both. Building a bond between your product and your customer is essential. Once that is done, you can choose a platform specific for your campaign requirements instead having a presence on every possible platform.

In one particular post we found worth sharing, the blogger speaks of tactics and importance of building a bond with your customers and how ‘Blogging’ and ‘Forums’ will work positively for your ORM. But the key is to remember that Social Media is just a virtual projection of your business and expecting a positive ORM report without satisfying consumers is a waste of time.

You can read the post here: Getting Your Customers to Spread The Word

Bloggers do a lot more than just ‘Blog’: Comic Strips

Most bloggers I’ve spoken to say, “I didn’t want to be a blogger, but now I can’t stop”.

The best thing about blogging is you a get media status.  The downside of being a blogger is people think you are media. When a huge part of your career is in publishing technology, as a blogger, it is natural being a technical geek and itching to publish and communicate. With this itch comes the obsession to connect with your fellow counterparts.

Below are two ‘Blogger Centric’ comic strips we’ve taken the liberty to compile and share, which speak for themselves and all the bloggers around.

Refer to BloggersMind and BlogPerfune for image source.

 

Top 10 ways to make your Email Marketing Campaign effective and valuable

Most people don’t fancy opening emails with sales pitches and special offers inside because 9/10 times they don’t find it much of their interest. They are barely eager to get the next email from the same vendor. Yet many companies use their email newsletter to barrage their customers and prospects with offers and promotions.

If you’re selling complex B2B products with repeated offers and promotions on a regular basis without considering the contact’s requirement, you’re more likely to get a very high “always ignore” rate.  That’s the proportion of subscribers who got sick of your email offers long ago, but don’t want to bother to open one and scroll down and find the fine print to unsubscribe. This can be reversed if your campaign has content that people will look forward to.

Stop sending offers. Resist the urge to add a promotion to every missive.  Remember that the call to action does not need to be ‘buy now’ or ‘try now’.  The idea is to send your contacts something valuable which may add value to your brand, spread knowledge and ensure anticipation from the client’s end. Your contacts are more likely to open the next email you send them.

Here are 10 ideas of valuable things to send to your list and make your campaign more effective.

  1. Short Webinar (15-20 minute) by one or more of your clients about how they solved a problem your other customers are likely to face
  2. Your own webinars that inform about a common topics of interest to your audience (Hint: your product is NOT a common topic of interest)
  3. Invitation and discount to attend an event where you will be present
  4. Summary of big takeaways from a conference that someone in your organization attended
  5. 3rd party articles that are relevant to your prospects
  6. White papers (your own or 3rd parties) that actually inform rather than advertise
  7. Video interview with one of your executives sharing their ideas, views, insights (but NOT promoting your company)
  8. Blog entries by your executives, employees, or 3rd parties that are relevant to your audiences
  9. Explanation of something happening in the market and about which there may be confusion
  10. New ideas or best practices gleaned from your customers and other internal and external subject matter experts.

There are countless others, of course.  We would like to hear from you about more.

Importance of Data Quality: Tips and Best Practices for improving Data Quality

It is always a delight to find your data neatly compiled and easily accessible. Same goes with businesses; they prefer to have their data well organised and relevant. In this post, we have compiled a list of quotes about Data Quality from the insiders. If data quality wasn’t one of your top priorities yet, reading this post will make it.

–          “Our marketing effectiveness leads to our sales effectiveness, which leads to our service effectiveness. Data quality is the key to the success of that. If you don’t have quality data, that whole chain breaks down.”
Hamstrung By Defective Data, Chuck Scoggins, Hilton Hotels

–          “How do companies assess data quality? That’s the problem, many do not. Few have a formal method for tracking data quality; they base their assessment on gut feel or may have looked at it as part of a major IT project. Most, however, do not know if they even have a problem.”
How Good is Your Supply Chain Data Quality?,
Kate Viasek, SupplyChainDigest

–          If more than four-fifths of companies know how important data quality is then the importance of data quality should need no emphasis. Philip Howard, Importance of Data Quality

–          “Following best practices in data quality led directly to a 66 percent increase in revenue.” Serius Decisions, The Impact of Bad Data on Demand Creation

Regardless of how you get a lead, the skill set to qualify a lead and develop it is exactly the same. Geoffrey  James, Sales Machine

Knowing how important data quality is not enough. It helps if you’re doing something about it. The key is to identify the frame work within which you build your data. According to The Bank of England, there are 6 types of data quality dimensions, which are listed below:

  1. Relevance: Relevance is the degree to which statistics meet current and potential users’ needs.
  2. Accuracy: Accuracy in the general statistical sense denotes the closeness of computations or estimates to the exact or true values
  3. Timeliness and Punctuality: Timeliness reflects the length of time between availability and the event or phenomenon described. Punctuality refers to the time lag between the release date of data and the target date when it should have been delivered
  4. Accessibility and Clarity: Accessibility refers to the physical conditions in which users can obtain data. Clarity refers to the data’s information environment including appropriate metadata
  5. Comparability: Comparability aims at measuring the impact of differences in applied statistical concepts and measurement tools/procedures when statistics are compared between geographical areas, non-geographical domains, or over time
  6. Coherence: Coherence of statistics is their adequacy to be reliably combined in different ways and for various uses

While above were the tips and best practices of Data Quality, few weeks back, we compiled a similar list of Lead Generation Quotes; you might want to take a look at.

B2B Sales and Marketing: Boardroom Wisecracks

B2B Sales and Marketing can be difficult. Boardrooms can be tough on weekends. Here are two boardroom wisecracks we consider worth sharing. Start your day with a smile and await the weekend with some light-hearted inside sales humor.

Social Media Evolution: Fast paced paradigm shift of businesses towards ‘Social Networking Sites’

They say social media is a very mobile marketing technique. It sure is and for obvious reasons. But another thing that comes to our mind when the words ‘Social Media + Mobile’ are used to together is the fast paced growth of it. Browsing through the internet, we came across two situations that are recent and yet prove how ‘not-so-long-ago’ social media wasn’t how businesses perceived it to be.

A few weeks ago:

A few weeks back, Chris Nerney of IT World spoke about a survey report about Facebook and Twitter hurting work productivity was carried out by Harmon.ie. According to the Harmon.ie survey, “nearly 60% of work interruptions now involve either using tools like email, social networks, text messaging and IM, or switching windows among disparate standalone tools and applications. In fact, 45% of employees work only 15 minutes or less without getting interrupted, and 53% waste at least one hour a day due to all types of distractions.”

And now:

Chad Brooks, a contributor to Business News Daily wrote about businesses encouraging their employees to join and contribute to social media and participate in the conversations. This, according to a survey by Regus, as mentioned in Brooks’ post claims:

  • 50 percent of U.S. businesses use websites such as Twitter to engage, connect with and inform existing customers
  • 38 percent of U.S. companies dedicate up to 20 percent of their marketing budget to business social networking activity

The global Regus survey findings are based on the responses of more than 17,000 managers and business owners across 80 countries.  The research shows that 69 percent of U.S. businesses and 74 percent of businesses abroad agree that social media use is playing a bigger role in their marketing strategies.

Social Media takes over with a perfect balance of ‘growth’ and ‘development’:

Despite the notable rise in social media activity, businesses aren’t quickly abandoning their traditional marketing tactics to focus on the new medium. One cannot deny the importance of social presence for it has more benefits than drawbacks, barring some employees who failed direct their efforts productively.

Yaacov Cohen, chief executive of harmon.ie, putting this all in perspective says, “This survey paints a picture of a highly distracted workplace with a particular irony: information technology that was designed at least in part to save time is actually doing precisely the opposite. The very tools we rely on to do our jobs are also interfering with that mission. We’re clearly seeing what psychologists call ‘online compulsive disorder’ spill over from our personal lives to the work environment.”

SEO Revolution: Google’s +1 Button, Twitter’s Follow Button and Facebook’s ‘Like’ Button

The much-anticipated Google’s ‘+1 button’ and Twitter’s ‘Follow’ buttons for websites have arrived; apart from the existing ‘Like’ button provided by Facebook. Using a self-serve code generator, webmasters can now add the button to their website pages. SEO is all about how well connected your community platforms are. Inculcating these custom tabs will increase the brand awareness and community managers will henceforth end up targeting a larger group of people who may want to connect to a brand through their platform specific preferences.

Introduction of these tools and plug-ins is an SEO phenomenon, promoting the existing, ruling social platforms on the internet space. With websites all over the internet starting to realize the significance of these buttons, here are a takeaways for marketers:

  • The launch of +1 will highlight the search engine industry’s move towards increasing the weight of social media signals in their algorithms
  • These buttons are a proof of the trending convergence of social media and SEO
  • The suggestion that a page with a +1 button may be crawled more than a page without a +1 button is a powerful incentive for businesses to bring it onboard quickly
  • Google states that +1s will factor into their ranking algorithm and may increase the likelihood that a page will be crawled or re-crawled
  • Twitter’s ‘Follow’ button is a direct competitor to Facebook’s ‘Like’ button, giving browsers an opportunity to weigh-in on pages they enjoy
  • While Twitter and Facebook is just fine, inculcation of a +1 button for Google will require a updated and existing Google Profile
  • This is the revolutionary multi-channel integrated launch that optimizes the accuracy of your Landing Page; Website.