About Nexsales

Founded in 2008 a B2B Marketing and Sales Solution provider, Nexsales is an expert in contact data management and lead generation. We work as your partner to provide you with accurate inside information and prospect intelligence that help you define your challenges better. We craft B2B marketing programs and combine targeted list building, telephone-based outreach, with brand strategy, social media, and innovations in technology and analytics.

Our Leadership Team

Milap Shah,

Executive Chairman & Founder

Milap Shah spearheads the company’s vision and growth initiatives.Leveraging his extensive management consulting experience in over 20 countries at the C-level, Milap builds strategic client relationships and leads full-scale solutions initiatives.

Prior to founding Nexsales, Milap headed the Asia Operations for Global eProcure, where he profitably grew the operations from early start-up stage to three delivery centers across the world; and developed a high caliber leadership team. As a Manager with Accenture’s management consulting practice, he led strategy, supply chain, global outsourcing and IT engagements for Fortune 500 companies like Deutsche Bank, Shell and SABIC. Milap was also named to the prestigious 2007 “Pros To Know” list, by the US-based Supply & Demand Chain Executive for his leadership in influencing decision making at the Board level and for his expertise in the supply chain and outsourcing fields.

Jay Kamdar,

CEO & Co-Founder

Jay Kamdar is the CEO with 30 years of management, sales, marketing and engineering experience.  Jay has led number of break-through technology startups from conceptualization to commercialization stages.

Most recently at MagSil Corporation, Jay led the commercialization of IP Portfolio generating tens of millions of dollars in licensing revenue. At  MoSys Inc as the head of Asia Sales he successfully drove multi-million dollar business engagements with global OEMs in Japan and Korea. Jay  was a Co-founder, COO and later CEO of Nazomi Communications, a pioneer in Java Acceleration Technology and a provider of multimedia & Java application processors. He drove Nazomi’s technology and chip products into cell phones made by world’s leading phone makers such as Samsung, SK Telecom, Sony and Sharp. At Sun Microsystems he was a senior group marketing manager responsible for Java processor products for Internet Appliances such as mobile, smart card, set-top boxes and Internet TV markets. Jay spent early years of his career with National Semiconductor in a number of positions, including Sr. Product Marketing Director for a $500M+ division.

John Pinto,

VP Operations

John Pinto is the Vice President of Operations. He plays a key role in leading the execution right from inception, overall campaign management and delivery for strategic client engagements.

John leverages his extensive experience in B2B lead generation and data strategies across verticals to help Global Fortune clients in the areas of B2B market mapping, market segmentation, tailoring their pitch to specific markets, and in successfully executing high ROI outreach programs. John has conducted and regularly conducts coaching clinics helping B2B Marketers with best practices in the areas of CRM data optimization, cleansing and appending strategies.

John has close to 13 years’ experience in managing key accounts in Logistics, Banking, High Tech and Telecom industries across Asia, North America and United Kingdom. John has helped clients like AOL, Vonage, and Barclays in driving sales and improving customer satisfaction levels.

 

Careers

 

How We Work:

We are polyglots…

We believe in using the best resources and processes for the job depending on the business need while maintaining a slight bias toward the tools the team knows the best.
What is more important is getting the job done and well!

We are innovators…

We believe that to be in front of the game you cannot walk the treaded path. We have developed innovative technology and processes such as our latest path breaking patent pending technology, FastSwitch™, is a live call automation system that enables our clients to directly have relevant conversations with the targeted prospects with access to in-depth prospect profile.

We are agile…

Agile methodologies mean different things to different people. For us, the most important part of Agile is doing what works best for the team, focusing on quick ROI and alignment to the business need. We are truly a global company. We have people in Seattle, California, Michigan, Florida and Mumbai. We’re pragmatic, not dogmatic. We’re never afraid to try to new things to see if they work and reconsider our positions if the situation warrants it.

We value our people…

We spend time regularly working on whatever we’re interested in. You will have ready access to Executive Management. Salaries are generous and ample vacation time. We work hard, We play hard!

Interested?

We’re looking for people who are interested in getting in on the ground floor of an incredible opportunity to build amazing software. Think you’ve got something to contribute to our exceptional team? We’d like to hear from you!You can mail us at career@nexsales.com

Contact Us

Corporate Headquarters: Silicon Valley

Nexsales Corporation
20660 Stevens Creek Blvd., #129
Cupertino, CA 95014 USA

Telephone: +1-408-831-3800
Fax: +1-408-831-3700

Asia Operations

Delivery Center 1
Plot 34 (Part), SEEPZ (SEZ),
Andheri (E),
Mumbai 400 096 India

Telephone:(+91)-22-2829-2381

 

Delivery Center 2
201, Wadala Udyog Bhavan,
Naigaum Cross Road,
Mumbai – 400 031 India

 

Delivery Center 3
First Floor, Unit No. E-3,
Western Industrial Co-operative Estate Limited, MIDC Marol
Opposite SEEPZ Gate No.1, Andheri(E)
Mumbai – 400 093 India

Why the success of your Email Marketing Campaign depends upon your Landing Page?

A Forrester Research Study found that conversion rate of your landing page typically varies from 1% to 4% with under 2% for most businesses. Assuming we’re not eBay or Amazon, the average conversion rate should be 1%. Now if statistics say that having a conversion rate of 1% for your page is considered successful, research only means that 99 out of every 100 people who visit your site will leave and never come back. Now this research gets much worse if we think about the number of leads that are not being captured.

Widely accepted alternative to this problem would be having a tool that captures the names and emails of those who visit your website/landing page. It can be done by offering something of high perceived value and absolutely free in exchange of their name and emails. This lets you add a much larger number of people into your marketing and sales funnel.

Simple math further confirms that instead of losing 99 out of 100 people who visit your site/page, you’re now only losing 50 to 80 people. In other words, you will be capturing 20 to 50 people out of every 100 people who visit you, instead of just one. Furthermore, you get to send them regular emails with solid information which are of value to them and you also get to promote your product and services.

By doing that, you stay in the mind of your prospect, so when they do make the decision to buy, they will reconsider your business. Now we need not dig into any research or statistics to tell us that email marketing is critical in generating the maximum profits from your visitors.

Looking for something to better your landing pages? Take a look at my previous post on How B2B Marketers use Landing Pages for Conversion.

Email Marketing: Importance of a Mobile-Ready Email Design

With Email Marketing taking over marketers, here are a few statistics according to a recent survey:

  1. 72% of respondents answered that Return-of-Investment (ROI) of their email marketing campaigns was better than most other means.
  2. 39.4% of marketing industry executives called Email Marketing the most powerful advertising channel for their business
  3. 63% of respondents would like to increase spending on email marketing in 2011
  4. 70% of brand marketers planned to make investments in email marketing niche in 2011

Statistics speak for itself like nothing else. Here are a more statistics about the current status and the future of SmartPhones:

  1. 43% of the total mobile population in the US will have a SmartPhone by the end of 2011
  2. Research estimates sales of smartphones will exceed those of PCs in 2012

By now, I’m sure you know where I’m getting with this. With the future of Email marketing and SmartPhones looking so bright, it becomes an obvious act for marketers to design their emails in a mobile friendly manner if they look forward to continue their success in emails as a marketing approach.

Matt Caldwell, senior creative director at Yesmail, says that there are three options to accommodate “mobile opens.”

  1. You can include a link to a text version of the message, which in fact many marketers do in their preheaders. While this is an easy and safe fallback, it doesn’t provide a riveting email experience.
  2. You can create a dedicated mobile version of each email, but this can be costly and time-consuming. What’s more, both of these options require additional clicks on the part of the subscriber, and we all know that more clicks translate to lower response rates.
  3. The third, and as far as Caldwell is concerned, the best option is to “design your emails to scale down cleanly” so that they are legible and engaging regardless of the platform on which they’re being read.

While we have no doubts that you will use these tips to the best of your marketing skills, Caldwell shares some more secrets in this post: Five keys to Mobile Ready Email Design, that you may find useful.

7 ways the ‘Sales Lead Qualification Process’ helps you generate revenue

Time and money being highly limited resources, carefully making use of each for sales lead generation and a follow up on prospective clients is the key to building a profitable business. And regardless of whether you have a small or large business, this rule applies almost all the time.

Whether you’re a solo-entrepreneur/consultant or have a staff to help you generate revenue, the question is ‘how can make the most of each and every sales lead that comes your way?’. Developing a simple process — a “sales lead qualification process” is the answer to it.

A sales lead qualification process helps you systematically evaluate every new client business opportunity, and prioritize how you handle each one. Following are the 7 ways this process will help you in:

  1. Identifying the potential clients that are the best fit for your service
  2. Saving time and money in following-up with prospects
  3. Understanding what you know, don’t know, and need to know about the client
  4. Determining who the key players (influencers and decision makers) are in the market
  5. Understanding where the prospect stands in the buying process
  6. Identifying the strengths and weaknesses of your service
  7. Tracking and measuring

All the above points help you generate qualified leads and inturn the conversion results in your company increasing revenue.

Email Marketing: How to stop your recipients from hitting the ‘Spam’ or ‘Junk’ button?

Inspite of you using the best email practices, having an excellent reputation, and providing quality, relevant content in your email newsletter, email recipients may conveniently consider your broadcasts as ‘junk’ or ‘spam’ without worrying about the consequences to senders with reputations, products and marketing practices.

This is according to recent research by our partners MarketingSherpa, your “legitimate” emails to prospects and clients may be considered as spam or junk. If they receive your emails via MSN’s Hotmail, Yahoo, Google’s Gmail or other services, there are several reasons they might hit the “junk” or “this is spam” button (which will, if you are using a reputable email service provider, permanently remove them from your list).

Below were the top 5 reasons recipients gave for considering the mail ‘spam’:

  1. “I didn’t signup to receive an email from the sender”
  2. “Email received was not of interest”
  3. “I receive too much email from the sender”
  4. “I receive too much email from all senders”
  5. “I found the email was offensive”

So this survey tells us that, even if you’re following all the rules of the CAN-Spam Act, it is clear that email recipients are ultimately in control of deciding what they consider as junk or spam.

The solution is to work on the Top Four Areas of Email Marketing that need a disciplined approach.

How B2B Marketers use Facebook Landing Pages for conversion

With so much being spoken about the landing pages, it takes no Einstein to gather that these Facebook Landing Pages are something to work on. A landing page is just what it sounds like; it’s a page your visitors arrive at.

As B2B marketers, we are aware of the growing number of facebook users. But Facebook being a tightly controlled environment, there are fewer opportunities for branding and creating a branded experience for your customers and prospects. But having your presence on the world’s largest social networking site is equally vital. Now this is exactly where Facebook landing pages step in.

The objective is to create custom tabs, and especially landing pages that people see when they first arrive at your Facebook Page. The best use of a landing page is not what it is but the mere power of it and what it can do for you. Your landing pages should be nothing less than a customized sales/marketing pitch for the visitor.

A landing page is crucial; here are some tips for bettering it:

  1. Make the landing page your first impression on a prospect
  2. By providing a good match, your chances of engaging the visitor goes up as, so does your conversation rate
  3. Give your visitors what they were looking for and you will have a captive audience
  4. Avoid too many distractions in the form of links are you are likely to lose your prospects before they even read the entire message
  5. Have a goal specific transaction where customized tabs depend on what you want- Sales, signups, registrations, etc.

Here is a list of 8 examples of B2B company Facebook landing page tabs with a short list of features of each.

What does increase in the budget of Social Media, Lead Generation and Branding mean to you?

Social media marketing, lead generation and branding are vital. As marketers, we know that well. But nothing speaks for itself like a reliable research. Here are a few recent statistics based on The Forrester Survey that prove my point:

  1. B2B marketing budgets are up 6.7 percent on average
  2. Tech-service companies have increased their budget by 17 percent
  3. Finance and insurance firms have increased their marketing budgets by 7.8 percent
  4. High-tech service providers have increased their budget by 5.9 percent
  5. Business/Professional services and manufacturing companies increased their budget by 4.3 percent

These being among the top-five spenders this year, 15.7 percent respondents agree that Lead Generation was the second leading area of investment. 13 percent claimed that branding was the third top in the category. A unanimous of 51 percent state that they have formed new business partnerships through social media marketing and thus, it is the top most area of investment.

This clearly states that consultants and marketers providing such services ought to pull up your socks and get ready to tap into the motherload, for there is much business coming your way.

How adding a context to your content on Twitter can help your brand grow?

It came as no surprise when research stated that Osama Bin Laden’s death filled social media sites more than an hour before the official word was out from the President of the U.S, Barack Obama. Now this is because the world has seen this happening before:  The tsunami and earthquake that hit Japan is one of the most recent world phenomenons I could use as an example.

The biggest and the most influential platform during these incidents has been Twitter, confirms Mashable’s Survey. For a marketer, the key is to understand your content and its context. If you have something valuable to offer to the masses and they can connect with it, your brand can go places with a simple retweet.

These incidents have changed the way people all over the world get their news. For most twitter, facebook and other social networking site users, posting an update has become more vital than the issue itself. This I say because, Shoaib Athar, known as @ReallyVirtual, live tweeted the raid in which Osama Bin Laden was killed at Abottabad, without knowing he was making news.

By the time Obama had hit the airways and addressed the people, Laden’s death had spread across Twitter and all the other social networking sites. @GhostOsama (a parody of OBL tweeting from the grave) had been created and this account has over 41,131 followers and growing. Here’s a list of interesting tweets about OBL.

Not everything that was tweeted or updated Sunday night was entirely accurate. This is because journalistic conventions of double checking and triple checking don’t apply to twitter. Compromised accuracy is the price you have to pay if you’re on social media.

Twitter reached an all-time record on number tweets being posted at one time. Users sent an average of 3,000 tweets per second from 9:45 p.m. Sunday to 1:20 a.m. Monday. Facebook fanpage ‘Osama Bin Laden Dead’ had gone viral. Whether or not social media stays, this incident will be discussed as a caselet in Media Studies for years to come.

QR Code: A Potential Mobile Solution for Marketers!

So last week you get something in the mail from your dentist with a QR code on it. However, its too small to scan. Then you get a menu from your pizza delivery place and that has a QR code on it. You scan it and find the link to be broken! There are QR codes scattered throughout shopping centres, but they don’t have any call to action (Scan with Smartphone) so people just walk right by them. It’s these examples that are hindering the adoption of codes as a successful marketing strategy.

A Smartphone in the US is the highest selling consumer electronic device, having sold 95 million phones in the year 2010:

Inspite of this, the use of QR codes in the US is low. So, while marketers and advertisers are eager to use QR codes to reach the growing mobile market, consumers still refrain. This is mostly because of the lack of education to use them and poor user experiences when being used.

Another issue is QR content.

QR codes should ideally, instantly link to user to relevant, timely, valuable content such as an offer, coupon, discount, video, how-to, reviews, etc. Linking them to a website is really not a great use case. While it eliminates having to type a URL into your phone browser, this on its own isn’t enough to encourage someone to download scanning software and scan a code.

Solution for marketers:

The good news is that the use of Smartphones continues to rise, phones are being pre-loaded with scanners, and consumers are becoming more educated. The new apple iPhone commercial shows someone scanning a QR code. And not just B2C, with marketers changing email marketing practices and formats for B2B mobile use, a QR Code might act as a great alternative or added option to it.

In the meanwhile:

Pairing QR codes with SMS codes (Scan with Smartphone or Text “offer” to 555555 for coupon) work much better to encourage participation from new customers. It allows them to slowly ease into code use through a channel they are already very familiar with – texting.

Technology is great, but only if you can give customers a way to derive value from it! So, in a nutshell, a QR campaign crafted in an appropriate manner has limitless potential and should be started immediately to take advantage of the early-adopters market. The best solution is to pair it with a texting option to increase participation from the rest of the market.

How to create a ‘Winning B2B and B2C Email Marketing Campaign’?

‘What is the difference between B2B and B2C Email Marketing?’, is a question discussed in most seminars, white papers and blogs. It is no secret that B2B and B2C require a varied approach each, and inspite of knowing this, some companies fall prey to incorrect techniques. The key is to have a clear objective for each campaign.

Objectives of a B2B campaign:

The objective for a B2B email marketing campaign should be to generate interest in your products and services, to try to pre-sell or atleast prop up the lead into a “prospect” first. Once you have a prospect getting warmed up to your offers and products, you can take further steps to convert that prospect into a “potential prospect”, a warm lead. But it is vital to know that B2B email primarily informs, and builds interest, not sells directly.

Objectives of a B2C campaign:

B2C email marketing campaigns’ objectives are more upfront where you urge your customers to buy and not just inform them about it. While informing your consumers about the product, its uniqueness and benefits is vital, immediately leading the prospect into a ‘Hard Sell’ funnel is equally mandatory for B2C campaigns.

Writing the copy for either kind of emails is never a piece of cake. Crafting a message suitable for your campaign is essential and half your work is done when you’re clear about the objectives.

With clearer objectives, there is a need for understanding of the basic dissimilarities of B2B and B2C email marketing. This post by Extra Vision, ‘B2B and B2C Email Marketing: Spot the difference?’, talks about the very same and more. It is an elaborated and well compiled account of key essential techniques to use for B2B and B2C email marketing once you have confirmed objectives.

So depending on your product or service, choose a B2B or B2C approach, and once done appropriately, you have a winning email marketing campaign!

Top 20 Lead Generation Quotes: Insights from the insiders

For all you Lead Generation enthusiasts, we dive into the pool of content and pick out the top 10 quotes that we think might interest you:

  1. “Lead Generation excels when a campaign is looking to capture a piece of factual intelligence that could never be modelled or predicted through profiling and sophisticated propensity algorithms.” -Chris Cunningham, Phruit.
  2. “Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the Internet.” –Laura Lake, About.com
  3. “The lead generation process starts by finding out where your target market ‘lives’ on the web.” –Wayne Davis
  4. “The offer determines to a large extent whether you can maintain a dialogue with a prospect rather than a series of episodes. The offer communicates your intention.” -Phil Fernandez, CEO Marketo
  5. “Making your prospects feel like they have an exclusive membership in a club makes Lead Generation a positive customer experience,” –Eric Brower, Co-founder of MarketBright
  6. ”Constant analysis is key in successful selling and when included as a best of practice and performed as a routine, many low producing sales months can be avoided.” –Steve Cunningham
  7. “Web site lead gen campaigns run through the content management system.”-Mediadroit Blog
  8. “When it comes to the Internet in general, it matters less which online community or tool you use, and more on your commitment.” –Ron McDaniel, Buzzoodle.com
  9. “In network marketing, Lead Generation is one thing that every marketer should take seriously, as it determines how much you can make with the business.” –Julie Riolo, Blogger
  10. “By far the most efficient approach to deal with your leads is always to use a process that automatically brands you, supplies worth to your prospects, follows up with them, and sorts out the uninterested people.” –MLM Lead Generation

We hope you enjoyed reading them as much as we enjoyed compiling them. We welcome you to share your quotes in form of comments and if we like them, we’ll feature them on the blog.

Google’s Panda update causes outranking of your original content

When Google launched Panda update this year, they claimed to have aims towards dropping down the duplicate and notorious websites that may have low quality or unsuitable content. This change, or as Google calls it, ‘improvement’, has created a lot of buzz on the social space because of its effects on websites and illegitimate content being republished.

‘A strange result of this update, which Google’s Search Quality testers were expected to track, but didn’t, is that  high-quality, original content produced by the websites who were negatively impacted is now being outranked by the exact same content, republished by scrapers who have given no credit to it whatsoever’, state website owners.

‘This has been mentioned by observers but hasn’t been transparently documented in the Google Panda Forums’, claims Bryan Crow in his post Post-Panda, Your Original Content is Being Outranked by Scrapers & Partners.

In his post, Bryan also talks about the state of his website ‘WonderHowTo’ and its functioning pre and post the Panda update, comparing Google and Bing searches. He has also mentioned blogs and news updates that talk about the same and states that his post is an effort to bring together everyone who has faced the same problem.

This factor having caused loss of rankings to many websites is also a call for concern to Google and everyone in the SEO space.

3 steps to give your Social Lead Generation Process a kick start

‘Social Lead Generation’, as Christopher Hosford explains in his post, ‘Social lead generation: A work in progress‘ , is the use of social media for lead generation purposes among digital marketers.

Here are a few steps to successfully implement Social Lead Generation Process:

1. Be an active participant:

Being a part of social media as a brand or company helps you know what your clients are talking about. It gives you a starter for your next marketing campaign and social media being considerably inexpensive, leaves you with opportunities to experiment with. Participating in social media conversations often makes you more approachable from the client’s perspective.

2. Share content:

Generating content, blogging, writing white papers, commenting on others questions, discussing common causes and issues helps portray a participatory presence where you are always available for conversing when the client needs you. This helps create brand awareness and a conversational funnel which helps you assess your prospective lead.

3. Connect with leads on Social Platforms:

Using Twitter, Facebook and LinkedIn helps you connect with prospective leads, apart from conversation building. Twitter’s Advanced Search helps you track like minded or local potential prospects. Twitter and Facebook can be used for email subscriptions, customer support and to republish your paid and unpaid content.

LinkedIn, on the other hand, can be used as a business-focused social network that can be usually used for generating qualified leads. This is because 57% of respondents in the B2B Online Survey state that LinkedIn is the best social platform for lead generation.

Take a look at these intriguing post by Social Media B2B, ‘28 Awesome B2B Social Media Statistics‘ for just what its name suggests.

Green Marketing: A profitable and eco-friendly green perspective

For those of you who don’t know, the American Marketing Association describes Green Marketing is the marketing of products that are presumed to be environmentally safe.

It being Earth Day today, Marketing Sherpa is providing information on green marketing from an industry expert. Shel Horowitz, a green marketing consultant, along with Jay Conrad Levinson, the co-author of “Guerilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet” (published by Wiley in January 2010.) have been interviewed.

Take a look at this post for a Green Perspective: ‘Green Marketing 101: How and Why you should be interested’.

Top 100 ways to make money quickly or formulate an impressive headline?

Most social media surveys claim that 80% of readers and viewers get drawn to headlines. If the previous fact left you baffled, statistics state that only 1% of the respondents said that they ignore headlines. We have no doubts about the importance of a headline complementing your content. If you still do, read more.

You may never underestimate the power of an impressive headline:

Headlines being critical to your success, you may want to ensure that you spend some time to formulate great headlines. Use these tips to formulate a good headline for your content:

–          Including a particular word in your headline, something which your article is based on can help improve your Google ranking

–          Generating curiosity towards your content and urging people to click through your headline should also be thought through. Example: a) Why 99% Of Diets Fail b) Who Else Wants To Fire Your Boss?

–          You can create headlines which stress the benefits of your content and emphasize what your readers, viewers and listeners get out of your content. Example: a) How To Get More Followers on Twitter b) 7 Insider Tips To Generate Traffic.

–          Creating a shocking headline can help generate the curiosity factor. Example: a) The naked Truth About Outsourcing b) How Network Marketers Drive Their Prospects Away

Headlines are subjective to content:

The key is to consistently work towards value added marketing. While filling your content with extreme value so that you are viewed as an expert in that area is equally important, one must keep in mind that, ‘The headline is as important as the content’.

Tips you can refer to while creating headlines:

–       Some great headlines use numbers like “3 Greatest Mistakes…”

–       The ‘Who Else’ approach is appealing as well. “Who Else Wants To…”

–       Many people are interested in learning “How To…”, so that headline will pull as well.

–       Also, “Why …” gets people thinking further.

–       At the same time, “Do You…” tends to create a curiosity.

–       Check out magazine covers for great headlines.

–       Surf websites and see what headlines attract you.

While all the above tips will help you to create great headlines, you may refer to this post which talks about ‘12 most popular headlines of all times’ for inspiration.

 

B2B Email Marketing: Top 4 areas that need a disciplined approach

According to a survey organized by BtoB Magazine in January 2011, 63% of respondents would like to increase spending on email marketing in 2011. This is not surprising since 72% of those respondents answered that Return-of-Investment (ROI) on their email marketing campaigns is excellent.

There is a right way and several wrong ways to use email marketing as a tool to increase your prospects list and encourage them to buy from you. This post talks about a need for disciplined approach to the process of Email Marketing, in the areas mentioned below:

1. Strategy:

Email Nurturing strategies are a subset to the processes of lead generation and lead nurturing. Before sending an email there are certain strategies you have to work on:

–          Campaign Specific Ideas:

Having a staff that can design campaign specific content helps implement effective B2B Marketing promotions, because, a firm that specializes in B2B marketing must be able to show potential clients an impressive track record of successful advertising promotions that met their clients’ goals and objectives.

–          Ideal Customer Profile:

Knowing your TG is important. A business must know its customers before sending out mails to them. Things like, ‘company situation, sphere of influence, trigger events and the industry’ are to be taken into consideration.

2. Content Library:

Having your content ready goes a long way in lessening chaos and improving efficiency. While it is necessary to have content that is campaign specific, one must also consider sending mails ‘type-specific’ for example:

–          One-to-many

–          One-to-one

–          Blog/E-newsletter

–          Invitations

3. Email Hygiene:

There are many a tactics which, if followed, bring back astonishing results in ROI where Email Marketing is concerned.

–          Avoiding typographical, grammatical and lousily written content

–          Ensuring your email invites interaction like- clickthrough, follow, reply, register, tweet/retweet etc

–          Being careful of CAN-Spam laws and not outdoing them

–          A/B testing is not just marketing experimentation but also a part of lead generation

4. Measuring Results:

Apart from analyzing previous mistakes, making suggestions for improvements in the future, a definite approach to measuring the results of Email Marketing is needed. All the 4 components mentioned below, together mark growth, depreciation:

–          Email interactions (opens, clicks and replies)

–          Website visits (product or service pages)

–          Collateral downloads (registration or clicks)

–          Event attendance (webinar, tradeshow)

–          Request info (contact us form, email request)

Though it may sit in the shadows of today’s shinier marketing techniques, email marketing continues to be an effective, low-cost way for Businesses to reach out to, inform and retain current customers. In fact, according to new numbers from Forrester Research, email marketing will reach $2 billion by 2014.