Custom List Building Solutions for Direct Marketing Firms

Company profile:

• B2B Direct Marketing firm from Boston providing solutions to:
• • Large consulting firms
• • High growth technology companies including Fortune 100 companies

Challenges:

• • Improve client retention in a highly competitive market through increased satisfaction
• • Require customized high volume lead list for over 90 customers’ direct marketing campaigns
• • Adherence to strict quality SLA and deadlines
• • Cost efficiencies for increased ROI

Solution Overview:

• Salient feature:
• • Flexible campaign dependent workforce allocated as per BVI and campaign difficulty level
  • Tele-verification
  • Strict quality check and validation process


• For this solution, Nex-sales leveraged:
• • In-house database
  • Web research
  • Target account segmentation
• • Contact discovery
• • Lead Data refresh
• • Tele-verification