About Nexsales

Founded in 2008 a B2B Marketing and Sales Solution provider, Nexsales is an expert in contact data management and lead generation. We work as your partner to provide you with accurate inside information and prospect intelligence that help you define your challenges better. We craft B2B marketing programs and combine targeted list building, telephone-based outreach, with brand strategy, social media, and innovations in technology and analytics.

Our Leadership Team

Milap Shah,

Executive Chairman & Founder

Milap Shah spearheads the company’s vision and growth initiatives.Leveraging his extensive management consulting experience in over 20 countries at the C-level, Milap builds strategic client relationships and leads full-scale solutions initiatives.

Prior to founding Nexsales, Milap headed the Asia Operations for Global eProcure, where he profitably grew the operations from early start-up stage to three delivery centers across the world; and developed a high caliber leadership team. As a Manager with Accenture’s management consulting practice, he led strategy, supply chain, global outsourcing and IT engagements for Fortune 500 companies like Deutsche Bank, Shell and SABIC. Milap was also named to the prestigious 2007 “Pros To Know” list, by the US-based Supply & Demand Chain Executive for his leadership in influencing decision making at the Board level and for his expertise in the supply chain and outsourcing fields.

Jay Kamdar,

CEO & Co-Founder

Jay Kamdar is the CEO with 30 years of management, sales, marketing and engineering experience.  Jay has led number of break-through technology startups from conceptualization to commercialization stages.

Most recently at MagSil Corporation, Jay led the commercialization of IP Portfolio generating tens of millions of dollars in licensing revenue. At  MoSys Inc as the head of Asia Sales he successfully drove multi-million dollar business engagements with global OEMs in Japan and Korea. Jay  was a Co-founder, COO and later CEO of Nazomi Communications, a pioneer in Java Acceleration Technology and a provider of multimedia & Java application processors. He drove Nazomi’s technology and chip products into cell phones made by world’s leading phone makers such as Samsung, SK Telecom, Sony and Sharp. At Sun Microsystems he was a senior group marketing manager responsible for Java processor products for Internet Appliances such as mobile, smart card, set-top boxes and Internet TV markets. Jay spent early years of his career with National Semiconductor in a number of positions, including Sr. Product Marketing Director for a $500M+ division.

John Pinto,

VP Operations

John Pinto is the Vice President of Operations. He plays a key role in leading the execution right from inception, overall campaign management and delivery for strategic client engagements.

John leverages his extensive experience in B2B lead generation and data strategies across verticals to help Global Fortune clients in the areas of B2B market mapping, market segmentation, tailoring their pitch to specific markets, and in successfully executing high ROI outreach programs. John has conducted and regularly conducts coaching clinics helping B2B Marketers with best practices in the areas of CRM data optimization, cleansing and appending strategies.

John has close to 13 years’ experience in managing key accounts in Logistics, Banking, High Tech and Telecom industries across Asia, North America and United Kingdom. John has helped clients like AOL, Vonage, and Barclays in driving sales and improving customer satisfaction levels.

 

Careers

 

How We Work:

We are polyglots…

We believe in using the best resources and processes for the job depending on the business need while maintaining a slight bias toward the tools the team knows the best.
What is more important is getting the job done and well!

We are innovators…

We believe that to be in front of the game you cannot walk the treaded path. We have developed innovative technology and processes such as our latest path breaking patent pending technology, FastSwitch™, is a live call automation system that enables our clients to directly have relevant conversations with the targeted prospects with access to in-depth prospect profile.

We are agile…

Agile methodologies mean different things to different people. For us, the most important part of Agile is doing what works best for the team, focusing on quick ROI and alignment to the business need. We are truly a global company. We have people in Seattle, California, Michigan, Florida and Mumbai. We’re pragmatic, not dogmatic. We’re never afraid to try to new things to see if they work and reconsider our positions if the situation warrants it.

We value our people…

We spend time regularly working on whatever we’re interested in. You will have ready access to Executive Management. Salaries are generous and ample vacation time. We work hard, We play hard!

Interested?

We’re looking for people who are interested in getting in on the ground floor of an incredible opportunity to build amazing software. Think you’ve got something to contribute to our exceptional team? We’d like to hear from you!You can mail us at career@nexsales.com

Contact Us

Corporate Headquarters: Silicon Valley

Nexsales Corporation
20660 Stevens Creek Blvd., #129
Cupertino, CA 95014 USA

Telephone: +1-408-831-3800
Fax: +1-408-831-3700

Asia Operations

Delivery Center 1
Plot 34 (Part), SEEPZ (SEZ),
Andheri (E),
Mumbai 400 096 India

Telephone:(+91)-22-2829-2381

 

Delivery Center 2
201, Wadala Udyog Bhavan,
Naigaum Cross Road,
Mumbai – 400 031 India

 

Delivery Center 3
First Floor, Unit No. E-3,
Western Industrial Co-operative Estate Limited, MIDC Marol
Opposite SEEPZ Gate No.1, Andheri(E)
Mumbai – 400 093 India

5 Things to keep in mind before creating a content strategy for your B2B Blog

If your business has decided to jump on the blogwagon, it’s essential to understand exactly what it is that you’re setting out to achieve. Here are 8 great steps for you to follow building your blog strategy:

1. Who Is Your Target Audience?

First, who are you writing your blog for? Do your target audience necessarily understand the technicalities that you want to highlight through your blog? Specialists within any industry have a tendency to speak in jargon rather than in ‘real world’ speak. Decode this language for your readers if you ever wish to gain readership.

2. How Are You Going to Promote Your Blog?

It’s all well and good having great workable content, the key is to attract new and repeat visitors to your blog. Think about your business partners who may see it as an opportune link to place on their own website. Are you highlighting your business blog from your company’s email signatures? Your LinkedIn account? Simple word of mouth techniques will assist greatly if your content is valid and worthwhile

3. How Do You Entice Repeat Visitors?

In all likelihood, a visitor may read one of your blog entries, think “Great idea!” and go off to put some of your thoughts into practice, or research further what you wrote about. To ensure repeat communication with this visitor the construction of your blog is a key ingredient in building a successful blog campaign. Make sure your designers are equipped with the knowledge that links to RSS feeds, email subscriber boxes and downloadable promotions are all within eyeshot of the first-time visitor

4. Don’t Deviate From The Reason Your Blog Exists

Don’t be afraid to, in a subtle manner of course, pitch your business to your blog reader. Whether you’re in a mass market or niche industry, as soon as you’ve captured that readers attention, for all intents and purposes, they’re involved in a sales path. It’s all well and good to provide a resource for your industry, but don’t forget the key reason why your blog exists, to develop sales communication

5. Monitor Your Blog Use

Simple analytic tools will allow you to build a quick picture of which areas of content are proving to be the most interesting to your visitors. If particular articles are getting greater readership, try to understand why, and look at how best to mix your article promotion. Keep note of which of your articles are being commented on the most – people love a good debate and whilst articles carry 5-10 comments initially, users will have a greater ease adding their own commentary

Your blog, as an extension of your business website, gives you a fantastic platform to provide your potential customers with topical relevant information. This information, in turn, will turn your visitors into your customers using a sound and sensible blog strategy. Before jumping in head first, keep the 8 techniques listed above in mind and you’ll soon be seeing the fruits of your blog labour!

How Internet influences buying decisions and what you should do about it

There was a time when consumers looked out to relatives, friends and/or neighbours while making purchase related decisions. With the ever-emerging Internet, even strangers sharing common ideas have become influencers, says new wisdom on changing market practices. There are many tools to do this, such as a Website recommendation, a voting button, a favourite list. You name it, the internet has it.

With economic downturn affecting advertisers, promoting brands through conventional advertising is being re-examined by spenders in a new light amid the rise of new Internet habits.

A global study of 17,000 active Internet users across 29 countries conducted by Lodestar Universal, reveals that the rise of social media – which includes social networking sites like Orkut and Facebook and blogs – ‘digital friends’ (like pen pals of yesteryears) and proliferation of Internet channels like photo and video sharing sites are changing the landscape altogether.

Globally, actively influenced categories include consumer electronics, cellphone services, travel options and cinema. Realty is increasing its influence steadily.

Creating an understanding on how brands and marketers should respond to the new changes in technology and the resultant consumer behaviour is essential to keep us ahead of the curve. Just tracking online behaviour is not going to help. As marketers, we have to be able to compare the yield of both platforms to imply appropriate strategies. According to the Internet Innovation Alliance, published content on the Internet has grown 8,760 times since the year 2005. With the content explosion, celebrities endorsing products have gotten increasingly pale in comparison. Problem TVCs?

Despite understanding the benefits of continuing advertising, marketers feel the need to be absent from mass media when overbearing budgets fail. Consumers respond to sentiments and moods rather than factual information. If marketers can understand how to interact with and impact the influence economy so that sentiment and emotions are based on factual information, they can benefit a lot. Social Media is a decision making hub because it is a two-way communication streak where consumers are getting smarter and they feel talking to a cohort is quiet more reliable than watching commercials. So find out what moves your TG and start a conversation today!

 

Excerpts from the consumers- Hear what they have to say!

On this Monday, as we all struggle back to work leaving our Sunday behind to embrace the world of Marketing and Sales, we at NexSales took the opportunity of compiling a list of quotes from the Consumers to give your week a kickstart. We’ve been told often the importance of hearing what the consumers say. This list may not be specific to any particular business, but if you’re a marketer, you better hear this side of the story.

Here is the list of quotes from the ones who buy your products:

1. “We are not eyeballs or end-users or consumers. We are human beings and our reach extends your grasp sometimes, deal with it.”- Clue Train Manifesto

2. “Your brand is not yours to control. You launched a product in the market, now we’ll take it from here”.- Lance Shields, Social Branding

3. “If Brands could learn to see the importance our feelings and needs then they would care enough to listen. Where is their customer service when we need it”- Anonymous

4. “You want to build something substantial? Start a conversation with us; not through Press Releases or Ads. We’re on twitter and facebook too.”- Texas Public Relations Association

5. “I’m more likely to respond to food advertising when I’m hungry, learn to schedule your snack advertisements late in the afternoon and your product might just sell”- ConsumerPsychologist.Com

6. “There’s too much chaos. I’m sold to a brand that manages to get my attention inspite of the chaos”- A Consumer on Twitter

7. “”What really decides consumers to buy or not to buy is the content of your advertising, not its form.”- David Ogilvy

8. “You can have the best product or service in the world, but if people don’t buy – it’s worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is – will they buy it?”- Noel Peebles

9. “Apple does great products, but at the end of the day we think consumers want choice, consumers want openness which is why everything else sells too”- Rob Glaser

10. “Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice, but we know”- Anita Roddick

These quotes paint a picture of what consumers of today expect from us as brand owners. The key is to know the difference between different approach patterns to luring consumers.

 

The art of identifying online influencers to promote branding

The first step to reaching Influencers (who can provide a tangible lift for your brand) is learning how to single them out amidst the Internet buzz. This may seem like finding needles in haystacks initially, but a true trendsetter has the ability to make an announcement and generate a spike of activity in the digital world, similar to the wake created when a large ship passes by. These spikes can be measured in the form of how many people are in that person’s sphere of influence. Once you recognize the spikes, you can spot the Influencer creating them.

Locating these ripples in the digital abyss doesn’t require a web-psychic or a ton of intern legwork either. There are great tools that already exist that rate and categorize Influencers on the Internet. Klout®, for eg, is an excellent start but depending on it alone would not be a very wise thing to do.

Knowing Where The Cool Kids Hangout
Determining who is popular has always been a necessary and difficult task when branding, the only thing that’s changed is mediums! We know what you’re thinking.

And yes, it is kind of like high school. Except instead of counting the number of friends a person is surrounded by at the lunch table, you’ll identify how many friends, fans, or subscribers they have on Facebook®. How often are others commenting on their blog? Do they have a lot of Twitter® followers? All of these are great indicators of a person’s reach (or how many people they can digitally touch).

3 Keys to Identifying True Influencers Online:

  • Make sure you look for a person who generates a tangible buzz after they disseminate something online. A genuine response within their sphere of influence means they are true Influences.
  • Use the awesome and cheap analytical tools out there to measure a person’s true influential worth whenever possible. If several databases say the person have a high score, then they’re definitely worth your time.
  • Always target a potential person who is fluent across various mediums (Facebook®, Twitter®, etc.) and who has a great following. True Influencers may prefer one to another, but they understand that the best way to be heard is to speak through as many channels as possible.

Once you find these Influencers, it is important to have a plan and the resources in place to build and nurture their relationship with your brand. They are after all, the potential spokesperson for your message. Our future posts will provide insights on how to maximize your outreach efforts, and what to say when you do make contact. Happy Branding!

Social Network Ad Revenues to Reach $10 Billion Worldwide in 2013: Social Update

LinkedIn ad revenues at $140.8 million this year

While many a companies still believe Social Media is a fad, recent findings by eMarketer estimates that Worldwide social network ad revenues will reach $5.54 billion this year, with just under half that amount, $2.74 billion, coming from the US market.

Revenue growth is solidly in the double digits in the US, but even more rapid growth elsewhere will mean spending outside the country will account for a slightly greater share each year. By 2013, non-US revenues will make up 51.9% of the total, which will hit nearly $10 billion worldwide. In the US, social networks will make $4.81 billion from ads that year.

The report and findings by emarketer are listed below:

Social Network Ad Revenues Worldwide, 2009-2013 (billions and % change)

 

The bulk of these dollars, in the US and around the world, will go toFacebook, while a much smaller share will go to Twitter and other social networks. eMarketer’s first forecast of ad revenues for LinkedIn predicts the site will account for 3% of worldwide social network ad revenues this year, with $140.8 million. The site has more than tripled its ad dollars in two years, though growth is tapering off.

 

LinkedIn Ad Revenues Worldwide, 2009-2013 (millions and % change)

 

Gains in social network ad revenues mean these sites account for an ever greater share of all digital ad spending. This year, 8.8% of online ad dollars in the US and 6.9% worldwide will go to social networking sites, eMarketer estimates. By 2013, social network ad revenues will make up 11.7% of all online ad spending in the US and 9.4% around the world.

 

US Social Network Ad Revenues, 2009-2013 (billions and % of total US online ad spending)

 

eMarketer also forms its estimates of social network ad revenues based on a meta-analysis of estimates of consumer usage, marketer usage, ad pricing and impressions, as well as revenue estimates from research firms and other sources, and from interviews with industry executives. Whether you’re a marketer, a brand, sales executive or an investor; this data is something you speculate on.

Content Marketing: What’s in a headline?

Most social media surveys claim that 80% of readers and viewers get drawn to headlines. If the previous fact left you baffled, statistics state that only 1% of the respondents said that they ignore headlines. We have no doubts about the importance of a headline complementing your content. If you still do, read more.

You may never underestimate the power of an impressive headline:

Headlines being critical to your success, you may want to ensure that you spend some time to formulate great headlines. Use these tips to formulate a good headline for your content:

–          Including a particular word in your headline, something which your article is based on can help improve your Google ranking

–          Generating curiosity towards your content and urging people to click through your headline should also be thought through. Example: a) Why 99% Of Diets Fail b) Who Else Wants To Fire Your Boss?

–          You can create headlines which stress the benefits of your content and emphasize what your readers, viewers and listeners get out of your content. Example: a) How To Get More Followers on Twitter b) 7 Insider Tips To Generate Traffic.

–          Creating a shocking headline can help generate the curiosity factor. Example: a) The naked Truth About Outsourcing b) How Network Marketers Drive Their Prospects Away

Headlines are subjective to content:

The key is to consistently work towards value added marketing. While filling your content with extreme value so that you are viewed as an expert in that area is equally important, one must keep in mind that, ‘The headline is as important as the content’.

Tips you can refer to while creating headlines:

–       Some great headlines use numbers like “3 Greatest Mistakes…”

–       The ‘Who Else’ approach is appealing as well. “Who Else Wants To…”

–       Many people are interested in learning “How To…”, so that headline will pull as well.

–       Also, “Why …” gets people thinking further.

–       At the same time, “Do You…” tends to create a curiosity.

–       Check out magazine covers for great headlines.

–       Surf websites and see what headlines attract you.

While all the above tips will help you to create great headlines, you may refer to this post which talks about ‘12 most popular headlines of all times’ for inspiration.

 

How much is too much? – Representing a brand on Social Platforms

As content managers or community managers, it’s important to examine how we define content as “fresh” and “important”. Is all of our content fresh and important to every one of our Twitter followers? If not, just push it out because it’s new and important to you. People must perceive value before they pay attention to your tweets/status/email/mail/voice. Status updates are no more special than any other communication; they’re just in a different format. Representing a brand on twitter is different from managing your own accounts.

The key is to limit your communications to a few good status updates per day, and find a different venue for the rest of your updates. Maybe create a few Twitter accounts targeted at niche audiences that will perceive value in content especially tailored to them or even direct your audience towards fan-pages your brand motto passionately stands for.

While content is given much importance, a lot depends on what your company deems as “important” and it also depends on the nature of your business, the market sector you’re in, etc. If you’re saying you have a multitude of daily “important” content to update, then it may require an assessment of how important they really are and how often do you think it is important for your consumers and prospect to be recalled with.

Things that are important at the beginning of the social media efforts (when you’re first trying to populate your profiles with content) may not be considered important and relevant when repeated 2 or 3 months down the road. Some companies like to tweet news articles from other websites that do not refer to them in any way. This is a good example of content that is not particularly relevant to your company, because unless the news article mentions your firm, then it’s not worthy of being tweeted or updated on Facebook/LinkedIn Company profiles/pages.

Again, it is important to understand that not all platforms work similarly. While on twitter, when you have something to say to reply to or a comment on whatever reactions you come across, it’s crucial to actively be part of the conversation without much delay.  Whereas in Facebook or LinkedIn, you can allow a delay and it can be checked once or twice a day. In these mediums it’s ok to reply to a question or comment a few hours or a day later, it’s not as dynamic. Post if something needs to be said, and don’t do so more than once a day.

Always remember that, there is a difference in being ‘fresh’ and telling the world what you had for lunch. Unless you think everyone would be enriched by your status, keeping it to yourself is the wise thing to do. Once you stop being interesting, you’re going face ignorance and that gets worse than not being on Social Media.

Content Marketing Study: Using Twitter to boost your B2B social media marketing message

We share 27 million pieces of content every day, a new study says, and that number is increasing everyday. But what types of content are consumers more likely to share? It’s a question top-of-mind for big brands and organizations investing in social media outreach. Here’s a hint.

For starters, content that is industry-specific is twice as likely to be shared as general information. That’s good news for B2B marketers. No surprise there. The more relevant the detail, the more likely it will be passed around from friend to friend, and co-worker to co-worker. This interesting research by AOL and Nielsen also points out where the sharing is happening. Hint, hint. Twitter is tops for industry-specific information sharing.

Aol & Nielsen content sharing study

The never ending debate of Free Content vs. Paid Content: Who pays for your free content

Online publishing / digitization of content has changed the way publishing businesses are run. However, there are these two main things that have changed, evolved, or some say, developed with regards to the availability of content on the web and otherwise:

Availability of free content and its significant effect on the patterns of content consumption:

The shift of paradigm has probably been the fact that content production and diffusion is now virtually free. The media are free, and you find enough smart, reliable, educated content producers that do that as a hobby, to sustain your researches and needs. To top it all, plagiarising ‘User Generated Content’ is not being looked down upon half as much as we writers want it to; not morally nor punishably.

One example that I find extremely valuable to understand the shift in consumption habits, is newspapers in France. It’s been a few years that free newspapers have been available there. They are distributed freely at bus stations or subways entrance every morning, by specific teams. The newspaper format is smart: small pages (roughly A4), illustrations, concise articles, varied topics from politic to show-business. Basically what you want to read during a 20 min crowded ride.

I won’t explain their business model, it’s Google-like… you get it.

Now what are traditional newspapers doing differently to face this aggressive attack of their market? Of course they fight back on week-ends editions, with more and more quality content, specialized issues on big topics and so on. But essentially they fail: they are losing market-shares without really investing in new, better differentiated segments.

And clearly it’s about how they cope with digital technology. Free newspapers are ultra-formatted to take advantage of fast electronic text submissions and photos, with a cloud of pros, freelancers and bloggers to feed them. Paying newspapers have improved but are still stuck between two mindsets: paper vs. digital. The way for example the paper edition of any leading Indian Newspaper and the web edition are playing together illustrates this. They don’t play along so much. Different teams, different work.

You can’t tell ‘paid content’ from ‘free content’ in this digital age:

The problem begins with the way the question is presented-as many times happens. “Content? What do you mean?” -Anything that can be stored and delivered in paper, magnetic waves, electric impulses? Is ‘Content’ the Odyssey, a porn star’s interview, the Yellow Pages, a phone call, a classified ad, a recipe, images of man walking on the moon, Princess Diana’s dying photos, stock market last second information, Steve Jobs’ strategic plan for his company leaked by an insider, your therapist’s notes?

The real problem is that “content” is the way people into the entertainment and information business are calling what they produce and sell -and they are wrong. But the main problem of calling it content is because you transform something that is essentially a service into a product, bottle it up and sell it.

Hence us marketers are asked to be specific. Don’t ask your customers if they’re ready to pay for (bottled) content; instead, tell them if it is a great isles scotch, a drug for cancer or just plain water. And specify when and where: what need your content will fulfill. There will be occasions for high price water and a worthless whisky too…

As marketers, we should be vary and alert of the fact that, “free content is not really free, but someone is paying for it or rather for your time or attention.”

Intense Security measures by Google+ and its effect on brand competition

Few weeks ago, Christian Oestilen of Google daunted businesses for using Google+ with regular profiles. This was because business pages were facing some issues for having a pattern similar to user profiles. Oestilen mentioned in a prior press release that Google will shut down every such profile. However, he assured that by later this year, dedicated pages for businesses will be dished out and very shortly a testing phase will begin to leverage them for this interim period.

On July 15th he made a new announcement, which inaugurates this initial phase. In a post, Oestilen asked businesses to apply for being a part of the test phase. The post reads, “If you have not already, please be sure to submit your business for our test phase”. Oestilen asked businesses to hustle up in submitting their request stating, “To the thousands upon thousands of businesses that applied to be a part: THANK YOU! We won’t be able to accommodate everyone,”

It signifies that already different businesses began showing interest on Google+. Thus, it puts a challenge before Facebook, the social network that has a history of facilitating brands. Also, the announcement makes it competitive for businesses to get leveraged by Google+. Anybody can apply, but how Google will select the ones for initial test period, will remain strictly confidential. Perhaps, Google will run an algorithm to pick up few lucky ones. But what if we’d see that big brands (some of whom have already been mentioned in his last post) top the list?

The speculation will likely to get fueled then that Google+ will make easy ventures of recognized brands. If such a scenario takes place, Facebook will take a breath of relief, because their platform is mostly for self-serving. This is called keeping up the good work.