About Nexsales

Founded in 2008 a B2B Marketing and Sales Solution provider, Nexsales is an expert in contact data management and lead generation. We work as your partner to provide you with accurate inside information and prospect intelligence that help you define your challenges better. We craft B2B marketing programs and combine targeted list building, telephone-based outreach, with brand strategy, social media, and innovations in technology and analytics.

Our Leadership Team

Milap Shah,

Executive Chairman & Founder

Milap Shah spearheads the company’s vision and growth initiatives.Leveraging his extensive management consulting experience in over 20 countries at the C-level, Milap builds strategic client relationships and leads full-scale solutions initiatives.

Prior to founding Nexsales, Milap headed the Asia Operations for Global eProcure, where he profitably grew the operations from early start-up stage to three delivery centers across the world; and developed a high caliber leadership team. As a Manager with Accenture’s management consulting practice, he led strategy, supply chain, global outsourcing and IT engagements for Fortune 500 companies like Deutsche Bank, Shell and SABIC. Milap was also named to the prestigious 2007 “Pros To Know” list, by the US-based Supply & Demand Chain Executive for his leadership in influencing decision making at the Board level and for his expertise in the supply chain and outsourcing fields.

Jay Kamdar,

CEO & Co-Founder

Jay Kamdar is the CEO with 30 years of management, sales, marketing and engineering experience.  Jay has led number of break-through technology startups from conceptualization to commercialization stages.

Most recently at MagSil Corporation, Jay led the commercialization of IP Portfolio generating tens of millions of dollars in licensing revenue. At  MoSys Inc as the head of Asia Sales he successfully drove multi-million dollar business engagements with global OEMs in Japan and Korea. Jay  was a Co-founder, COO and later CEO of Nazomi Communications, a pioneer in Java Acceleration Technology and a provider of multimedia & Java application processors. He drove Nazomi’s technology and chip products into cell phones made by world’s leading phone makers such as Samsung, SK Telecom, Sony and Sharp. At Sun Microsystems he was a senior group marketing manager responsible for Java processor products for Internet Appliances such as mobile, smart card, set-top boxes and Internet TV markets. Jay spent early years of his career with National Semiconductor in a number of positions, including Sr. Product Marketing Director for a $500M+ division.

John Pinto,

VP Operations

John Pinto is the Vice President of Operations. He plays a key role in leading the execution right from inception, overall campaign management and delivery for strategic client engagements.

John leverages his extensive experience in B2B lead generation and data strategies across verticals to help Global Fortune clients in the areas of B2B market mapping, market segmentation, tailoring their pitch to specific markets, and in successfully executing high ROI outreach programs. John has conducted and regularly conducts coaching clinics helping B2B Marketers with best practices in the areas of CRM data optimization, cleansing and appending strategies.

John has close to 13 years’ experience in managing key accounts in Logistics, Banking, High Tech and Telecom industries across Asia, North America and United Kingdom. John has helped clients like AOL, Vonage, and Barclays in driving sales and improving customer satisfaction levels.




How We Work:

We are polyglots…

We believe in using the best resources and processes for the job depending on the business need while maintaining a slight bias toward the tools the team knows the best.
What is more important is getting the job done and well!

We are innovators…

We believe that to be in front of the game you cannot walk the treaded path. We have developed innovative technology and processes such as our latest path breaking patent pending technology, FastSwitch™, is a live call automation system that enables our clients to directly have relevant conversations with the targeted prospects with access to in-depth prospect profile.

We are agile…

Agile methodologies mean different things to different people. For us, the most important part of Agile is doing what works best for the team, focusing on quick ROI and alignment to the business need. We are truly a global company. We have people in Seattle, California, Michigan, Florida and Mumbai. We’re pragmatic, not dogmatic. We’re never afraid to try to new things to see if they work and reconsider our positions if the situation warrants it.

We value our people…

We spend time regularly working on whatever we’re interested in. You will have ready access to Executive Management. Salaries are generous and ample vacation time. We work hard, We play hard!


We’re looking for people who are interested in getting in on the ground floor of an incredible opportunity to build amazing software. Think you’ve got something to contribute to our exceptional team? We’d like to hear from you!You can mail us at career@nexsales.com

Contact Us

Corporate Headquarters: Silicon Valley

Nexsales Corporation
20660 Stevens Creek Blvd., #129
Cupertino, CA 95014 USA

Telephone: +1-408-831-3800
Fax: +1-408-831-3700

Asia Operations

Delivery Center 1
Plot 34 (Part), SEEPZ (SEZ),
Andheri (E),
Mumbai 400 096 India



Delivery Center 2
201, Wadala Udyog Bhavan,
Naigaum Cross Road,
Mumbai – 400 031 India


Delivery Center 3
First Floor, Unit No. E-3,
Western Industrial Co-operative Estate Limited, MIDC Marol
Opposite SEEPZ Gate No.1, Andheri(E)
Mumbai – 400 093 India

8 Reasons to step into Direct Marketing, if you haven’t already

Direct Marketing enables communication with targeted groups of consumers and it helps you build profitable customer relationships.  Here are 8 objectives Direct Marketing will help you achieve. These are also all the reasons you should use DM as a tool to improvise business functioning, especially in B2B Marketing:

  1. Generate new business leads and sales
  2. Increase sales from existing customers
  3. Re-establish relationships with dormant customers
  4. Increase customer loyalty
  5. Focus your resources where they are likely to generate the best results
  6. Speak directly to current and potential customers
  7. Track and measure how successful your marketing campaigns are
  8. Test your marketing campaigns to see which ones work best

The most common form of direct marketing is direct mail– sending letters to targeted consumer groups through the post.  Direct mail is used by all types of businesses, to acquire and retain customers and encourage sales.  If you understand your customers and target your mailing effectively, direct mail can be a highly personal, highly successful form of marketing.

Another popular form of direct marketing is telemarketing– contacting targeted consumers directly by telephone.  Telemarketing does have some significant advantages over direct mail such as:

  • You can gauge the customers interest immediately
  • You can overcome objections more easily
  • You can explain complex messages more effectively


Telemarketing is particularly useful in business-to-business (B2B) marketing as people are more accepting of marketing calls interrupting them at work. Email Marketing is one of the newest forms of direct marketing and it is continuing to grow in popularity. According to figures from the Direct Marketing Association (DMA), email marketing has now overtaken direct mail in terms of volume.  Advantages of email marketing are that it is often much quicker and cheaper to produce an email marketing campaign than a direct mail campaign.

Whatever method of direct marketing you use, you must bear in mind that the success of your campaign depends on good planning, targeting and accurate, up to date data, because of the large amount of direct marketing sent, you have to work hard to make sure your investment doesn’t end up in the bin.

3 Effortless ways to build a list yourself

List Building is not just about earning an income using the Internet. It is also about having a list of active subscribers, converting them into prospects and giving something back to your business.  The key to making sure you succeed is to have reliable marketing tools and quality content to provide your customers and prospects.  What is holding you back from building a list of active subscribers?  Here are 3 list building tips powerful enough to get you started:










1. Marketing Tools — investing in a quality autoresponder service or such other marketing tools is the foundation to building your list.  Having the ability to create unlimited autoresponders, making sure your emails get through, and being able to create lead capture pages including other tools to enhance your emails is key. For beginners, thorough research could lead to a variety of choices that may just fit your budget.

2. Content –  building a list takes effort but the wonderful aspect of building one is how easy it becomes when you are able to schedule messages ahead of time or contacting multiple list of subscribers simultaneously.  A tool allows you to do that but more importantly the information you are putting in these messages are crucial to the stability of your lists. The kiss of death to any email marketing campaign is to overwhelmingly hit your subscribers over the head with constant sales pitches.  Most people hate to be sold to and those that don’t mind it still expect some quality information to go along with it.  Educating your prospects with some quality content and giving them information that will better their lives in business or personally is a huge part of success when list building.

3. Relationships — the ultimate path to building an active list of subscribers is creating long-term relationships with them.  If you approach your list with care and respect you can develop a strong relationship with most of them. Approach the messages in your emails sent from your autoresponders as if you are contacting someone you know personally. If you belong to any social marketing networks such as Facebook, LinkedIn or Twitter it is impossible not to realize the power of how getting to know one another can be to a business.  Take a hard look at the interactions at these sites and take some of what you learn and apply it to your email marketing campaigns.


Unique Ideas for List Building: Microsoft Caselet


One of the major IT clients, Microsoft India, wanted to develop database of software developers and IT architects in India. The client wanted to engage these experts through targeted marketing campaigns for promoting its new tool built on latest technologies. There was approximately 1.5million software professional in India working with IT and Non-IT companies then. This database of 250,000 professionals had to be built in the period of 6 months; the task of collection such a huge database in the permitted time posed a tough challenge in absence of any secondary source of information. Despite the high magnitude of the task it was achievable because the right approach was adopted with the right set of people.

The Solution:

Machwan Communications and Research was given the job of building the list. They identified engineering colleges that churn out majority of engineers across the country. A team of experts was sent to these colleges to identify and appoint students who were in their last semester of their degree course. That is how a team of around 300 freelancers was built in the first phase of the campaign. The responsibility of these freelancers was to provide them with details of their alumni from their respective placement cells. The team had to put the basic details of their alumni in an excel file and forward the details to Machwan in a specified time. Cyber cafes were booked for reporting of database from all parts of the country. Upon receiving the basic contact details the team of callers started contacting all the developers to profile the additional information required. In the first phase of the campaign the team gathered approx. database of 200,000 professionals.

In the second phase of the campaign, once the critical mass of database from the field was acquired, the telecalling team reached a good number of professionals through snow balling. In the second phase of the campaign Machwan reached around 400,000 professionals out which we successfully profiled database of 250,000 professionals. This exercise continued for four months till the time they achieved their target of 250,000 records.

The Result:

“The effort and dedication put by MCR in building database of such a high magnitude without any secondary source is truly an achievement. The task which looked impossible to achieve in the available time at one point was accomplished with so much ease. Moreover, the accuracy of database is beyond our expectation. This database made launch of our new tool successful beyond expectation.”- Microsoft India



Data Quality: Root Causes of Data Quality Issues for most Companies

The reasons for bad data quality include fast changing business dynamics, systems management gaps, un-controlled application proliferation and people issues. Before one looks at how to improve data, its prudent to understand the root cause, or the events, which result in data quality deterioration or brings out the existing data quality issues.

Business Dynamics Change

•              Company expands to new markets.

•              Company purchases another company and consolidates varied set of disjoint applications. As the business integrations for acquired or merged businesses is bound by deadlines, many short-cuts are made to ‘make it happen’, while taking known or unknown risks to the Data quality.

•              External requirements are received like new regulatory report OR change in financial reporting by parent company. These urgent needs lead to manual work-around which if continued for long result in data quality issues.

TIP- The above examples are typical of an organizational event, which is the root-cause for data quality issues. Smart organizations will pro-actively have the processes related to data and BI strategy for events like Geographical Expansion, mergers and acquisitions. Deploy a certain band-width of an organization build these processes. The reason for this advance preparation is that when an event of acquisition, merger OR expansion happens, there is a tremendous time pressure.

Control OR De-control of Applications OR Databases

•              Due to cost-time issues with core applications, business units create their own set of local applications with OR without the knowledge of IT. These applications do not adhere to standards of data, data model OR interfaces.

•              Users sometimes copy the databases of the local applications into their desktops. Many a times, an application (which could be excel based OR on MS access) is running in different desktops with their own stand-alone versions. In this scenario, one looses control on versions as well as the standards.

•              Databases of these applications are not maintained by IT and therefore their back-ups and also their administration is not done leading to loss OR overwriting of data.

•              The applications, as they undergo organic development do not have a proper version. If wrong versions are placed (both application and database scripts), it leads to data issues.

•              Typically, de-controlled applications don’t use central metadata OR data model, their business rules and models could be mismatched and so could be their data.

Organizations have tried unsuccessfully to have all the business critical automation to be owned by IT. The business owned small-time applications keep on mushrooming as IT can never fulfill all the demands of business. Moreover business typically feels that small applications can be done more cheaply by them than by IT.

TIP- Both the extremes of fight or flight are risky to manage this root cause of data quality issues. IT somewhere needs to take the reality check that the small time business applications are inevitable. The idea should be to manage their road-map in way that they cause least disruption to the IT land-scape. The CIO can work with business to Inventorize, classify and road-map the business owned applications and take the prudent choices.

Application Evolution leading to Data Quality Issues

•              As an application evolves, its database also undergoes a design change. This leads to some new fields, where data for historical transactions is not recorded. This may not impact the transactions, , but can impact the management information.

•              As an application evolves, new business rules are created. Many a times those business rules are not applicable to historical transactions. This creates issues, when you are analyzing the information across current and future information.

System Work-Around

•              Sometimes due to a field not available, an alternate field is used, which leads to misinterpretation at a later stage, and the data is nearly lost after the initial set of users leave. For example- Data entry person entering the alternate address of the customer in ‘comments’ field.

TIP- Typically these kinds of fields are descriptive, and they have mainly reporting implications. They are not used for any kind of processing. Adding these fields in the database and in data entry forms (&screens) should not cost much. These kinds of data quality issues should be addressed ASAP due their low-cost and the data quality mess they can create.

Legacy Factor

•              As companies grow, they start building new systems on new architectures and data models. Many of these data structure and models don’t synch up with the old data lying in legacy/core systems.

•              The legacy system use data in a way it should not be used, the impact of which is felt, when creators and users leave the organization/function and whole lot of data becomes invisible OR incomprehensible. Apart from day to day work, it makes any system transition difficult.

TIP- Shrink-wrap your legacy applications, and build changes and enhancements in the next generation applications.

Process Dynamics factor:

•              An organization undergoes business re-engineering. As a result, the existing work-steps are demolished, new work steps and measures are introduced. As the work flow is changes, the additional information is needed and the new stand alone applications are created to fast track the change management. This makes your new processes out of synch with your application systems. By the time these changes are made in your application systems, you will have to manage the data which has been created in your work-around systems. One of the way to manage this data quality root-cause is to include IT representative, as you plan for business re-engineering initiatives.

Time Decay Data Quality issues

•              Personal Information: People move addresses OR they change their marital status.

•              People don’t fill-up the form and inform every time.

•              Value of the assets carried on the books changes in real life, , but not updated.

TIP- As for date instead of years to avoid time decay, Use data augmentation tricks to update the customer records given your time and effort constraints.

Lack of an ‘Idiot Proof’ system

•              It is impossible to make any system track all the data quality issues. The systems will slow down, if they do all possible validations and they cannot guard against the deliberate wrong data (which otherwise meet all the domain and standards validations).

Lack of common Data standards/Meta Data

•              Very few organizations have the standard methods to record an address OR name OR have the defined domains of the list of cities. There is no common data dictionary.

TIP- Organizations are scared and sceptical of build a single repository of metadata, due to some valid reasons. The more practical approach is to have metadata repositories (including the standards), and integrate them. Refer Metadata Architecture- Detailed scenarios

Deliberate Data Quality Mistakes by the providers of Information

•              Customers not giving the right information to safeguard their privacy.

•              People giving wrong information to get undue services.

•              Lack of stake for the providers to give right OR complete information. (Free mail registration, loyalty program cards etc.)

Data Entry issues

•              Careless mistakes by the Data entry operator.

•              Wrongly designed data entry forms, allowing illegibility.

•              System fields are designed to allow free forms OR are not in line with the data requirements (i.e., address field not having adequate length).

TIP- Try to put as many Input Controls as possible

Lack of business data ownership for Data Quality

•              There is lack of business ownership of the entire enterprise data OR its defined sections. Very few organizations have the role of head of Information/Data. For most organizations, firms and businesses, this is the most significant root-cause for data quality issues (and a solution as well); NexSales.


How to get started with building an Email List yourself: Email Marketing Tactics

Building your email list should be one of your top most critical marketing goals. Every goal needs planning and strategizing. Here are a few tips and best practices for the some of the businesses that still haven’t built an email list of subscribers that can help them with their long term marketing efforts.

So, here below are some of the key tactics that can help you build that valuable email list?

  • Understand your who you want to attract (target market) – Like every other marketing activity you plan to do, you must understand who you are trying to attract and why.
  • Use an email marketing service – There are two major reasons for this. First, you will get more subscribers if you indicate that you are using a service because it means they can unsubscribe safely when they want to.
  • Make sure your sign up form is very visible and on every page – Make your sign-up form easy to find by putting your sign up form at the top of your left or right sidebars. Don’t just have it on a separate page that I have to consciously find. Eg: WordPress makes it easy to do with widgets. Drop your form in a text widget and you are ready to roll.
  • Put your sign up form on your Facebook Business Page – Add your sign-up form to your landing tab on your Facebook Page to encourage new fans to sign up as well as like your Facebook page.
  • Make the form simple – If you’re trying to build an opt-in, permission based email list, you only need the email address. I like to personalize my emails, so I also ask for their first and last names, which I find most gladly provide. But don’t ask for what you don’t need. Less is more in email list building tactics.
  • Don’t be overly aggressive in how you encourage people to sign up – Pop up sign up forms do increase , but if you don’t like them, don’t thrust them onto your visitors.
  • Build trust with a visible privacy policy – If you collect personal information on your website, make sure you have a policy that tells people what you do with that information. Between a solid policy and an email service, you should gain your visitors’ trust.
  • Put your past email newsletters on your website – That valuable information that you provide in your monthly newsletter should be archived on your website to encourage new visitors to subscribe if they like what they see.
  • Create an offer they can’t refuse – Knowing your target market helps you develop the content you need to attract them to you and then provide you with a valuable asset: their email address.

    While the above clearly state the importance of appropriate strategizing but as marketers you should understand your market thoroughly and whether these techniques will work or hurt you more than help you.

When you have built an email list from the ground up with people who are interested in what you have to offer, you can then provide them with information, offers, events, news and other types of activities that they will find helpful. Remember that it is a privilege that they gave you something as valuable as their email address. Once you have their permission, do not abuse it.

Now that you have a qualified list, what do you do now? That’s for the next post. Watch this space as you build your email list simultaneously.

Importance of Direct Mailing and tactics by David Ogilvy

With Email Marketing blooming and taking over traditional marketing techniques, many firms seem to have increased their budgets for modern mailing and marketing campaigns. For professionals like us, it is important to know that Direct Mailing is anything but a traditional marketing technique. Infact, it is a thoughtful yet contemporary strategy that marketers and advertisers over the years have come to use and benefit from it.

Just when we were all ready to presume the fall of Direct Marketing, we heard David Ogilvy speak of it with more passion than he has ever spoken of his agency. In this video attached below, Ogilvy speaks of how Direct Mailing helped him grow his company faster than his counterparts with nothing more than a thoughtful strategy. Hear the words of wisdom for yourself:


Here are five Direct Marketing tactics that will help you improve your campaign:

– Who’s mailing what?

Find out what your counterparts are mailing and come up with a unique product, sample or handout that is higher in ranks or beneficiary than marketing. If you do this right, you convert your suspects into prospects with positive branding
– Don’t sell to your Suspects

With Suspects, find something of value you can give them in exchange for permission to market to them in the future. Trying to sell your services before you have built trust and confidence is futile

– Standout from the crowd

While there isn’t anything wrong with the old #10 envelope, you can stand out from the crowd by deploying the #12 envelope. What’s the difference? The #10 envelope is 4-1/8 x 9-1/2″ while the #12 is 4-3/4 x 11″. This slightly larger size will get more attention while still allowing you to use regular 1st class postage

– Track your results

Every piece of direct mail you send should have a way to track results. Remember, if you can’t measure it, don’t do it. This means that you must be very clear in your direct mail letter to define the action you want the recipient to take.

One of the many ways to monitor a response is to send people to a website for free product redemption. For example, if the goal of my direct mail letter is to get people to download a free report, you could create a unique web URL within my site and then use a service such as Google Analytics to help track activity on that page

– Test your Campaigns

Whenever you do a sizable mailing (500 pieces or more), come up with two different offers you feel are compelling and send half the list offer #1 and the second half offer #2. Track the response of each offer and see which one pulls the best response. During your next mailing, you can take your winning offer and test it against a new idea. In this way, you can eventually build a library of high-responding offers

Data Quality and B2B Marketing Comic Strips

Just as we recommend, create  or publish light-hearted comic strips that help you welcome your weekend with an approving nod and an understanding grin; this week, yet again we bring to you two Dilbert Comics that speak of ‘Data Quality’ and ‘Marketing’.

We hope you enjoy these inside sales jokes as much you enjoy your weekend.


Direct Mailing: 5 steps to a successful campaign

As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVo®, marketers are challenged in managing multi-channel messaging opportunities. That’s why mailstream marketing – the direct mailing of marketing materials that lead to other channels continues to be the fastest way to optimize customer communications.

Traditional mail has maintained a great deal of usefulness, relevance and profit potential in the marketing mix.

According to the Cable & Telecommunications Association, 70 percent of American consumers prefer to receive advertisements and promotions by mail. Letters, including transactional mail, constitute a $36 billion dollar industry in the U.S. alone, and the entire global mailing industry – including shipping packages – tops some $900 billion.

Here are five hot tips to optimize mailstream marketing efforts According to Metro Print and Mail:

1.  Leverage customer intelligence

Use your data intelligently to create more personalized messages that enable cross-selling and up-selling opportunities, and to ultimately foster customer loyalty.

2.  Deliver only relevant communications

Your message is travelling with an important personal document (e.g. a bank statement, or an insurance policy’s explanation of benefits). Be respectful of the medium by keeping the marketing message aligned with the purpose of the document.

3.  Apply the highest data quality practices

The shortest route to the waste basket is a wrong address or a misspelled name.

4.  Mandate the highest mailing accuracy and integrity

Importance of accuracy is felt especially with personalized transactional mail and inserts. Misdirected mail can put customers off the brand completely. The wrong marketing message – or worse, the wrong personal document to the wrong person – is a far greater problem than just creating a bad impression.

5.  Practice event marketing

Be opportunistic about events in your target customer’s life such as birthdays, graduations, home moves, weddings and births. Sending helpful promotions around life events can create close connections with customers.


Importance of Data Quality: Tips and Best Practices for improving Data Quality

It is always a delight to find your data neatly compiled and easily accessible. Same goes with businesses; they prefer to have their data well organised and relevant. In this post, we have compiled a list of quotes about Data Quality from the insiders. If data quality wasn’t one of your top priorities yet, reading this post will make it.

–          “Our marketing effectiveness leads to our sales effectiveness, which leads to our service effectiveness. Data quality is the key to the success of that. If you don’t have quality data, that whole chain breaks down.”
Hamstrung By Defective Data, Chuck Scoggins, Hilton Hotels

–          “How do companies assess data quality? That’s the problem, many do not. Few have a formal method for tracking data quality; they base their assessment on gut feel or may have looked at it as part of a major IT project. Most, however, do not know if they even have a problem.”
How Good is Your Supply Chain Data Quality?,
Kate Viasek, SupplyChainDigest

–          If more than four-fifths of companies know how important data quality is then the importance of data quality should need no emphasis. Philip Howard, Importance of Data Quality

–          “Following best practices in data quality led directly to a 66 percent increase in revenue.” Serius Decisions, The Impact of Bad Data on Demand Creation

Regardless of how you get a lead, the skill set to qualify a lead and develop it is exactly the same. Geoffrey  James, Sales Machine

Knowing how important data quality is not enough. It helps if you’re doing something about it. The key is to identify the frame work within which you build your data. According to The Bank of England, there are 6 types of data quality dimensions, which are listed below:

  1. Relevance: Relevance is the degree to which statistics meet current and potential users’ needs.
  2. Accuracy: Accuracy in the general statistical sense denotes the closeness of computations or estimates to the exact or true values
  3. Timeliness and Punctuality: Timeliness reflects the length of time between availability and the event or phenomenon described. Punctuality refers to the time lag between the release date of data and the target date when it should have been delivered
  4. Accessibility and Clarity: Accessibility refers to the physical conditions in which users can obtain data. Clarity refers to the data’s information environment including appropriate metadata
  5. Comparability: Comparability aims at measuring the impact of differences in applied statistical concepts and measurement tools/procedures when statistics are compared between geographical areas, non-geographical domains, or over time
  6. Coherence: Coherence of statistics is their adequacy to be reliably combined in different ways and for various uses

While above were the tips and best practices of Data Quality, few weeks back, we compiled a similar list of Lead Generation Quotes; you might want to take a look at.

How ‘Custom Built Lists’ result in stronger ROI and a larger outreach: Case Study

Whether you call it a case study, a success story, or something else, these little action-packed workhorses go a long way towards helping marketers and sales personnel learn, improvise and direct their campaigns and strategies accordingly .

Nex-sales Solutions being a Demand Generation and Social Media Marketing company, remains focused on end-to-end demand generation services providing custom prospect database solutions, lead generation solutions and digital marketing consulting services.

Today’s post re-aligns a case in the Problem-Solution-Results format of a client seeking Database Services at Nex-sales:

The key takeaway of this caselet is using custom built lists instead of off the shelf data and it is not Nex-sales alone that stresses on the importance of its inculcation.

Marketing principles dictate that you must first identify your target prospects before you start offering your products and services. If you had to send out promotions to people who may not be your prospects, you might as well not do it. This is because sending information to people who have no need or means to do business with you is a one way ticket to failure.

This is where Nex-sales steps in. We build a list from scratch based on your specific criteria, or we can help you maintain and improve your existing database. Engaging with us, you will find that we offer an excellent service in ensuring you work with the very best information that is available via custom list building.