About Nexsales

Founded in 2008 a B2B Marketing and Sales Solution provider, Nexsales is an expert in contact data management and lead generation. We work as your partner to provide you with accurate inside information and prospect intelligence that help you define your challenges better. We craft B2B marketing programs and combine targeted list building, telephone-based outreach, with brand strategy, social media, and innovations in technology and analytics.

Our Leadership Team

Milap Shah,

Executive Chairman & Founder

Milap Shah spearheads the company’s vision and growth initiatives.Leveraging his extensive management consulting experience in over 20 countries at the C-level, Milap builds strategic client relationships and leads full-scale solutions initiatives.

Prior to founding Nexsales, Milap headed the Asia Operations for Global eProcure, where he profitably grew the operations from early start-up stage to three delivery centers across the world; and developed a high caliber leadership team. As a Manager with Accenture’s management consulting practice, he led strategy, supply chain, global outsourcing and IT engagements for Fortune 500 companies like Deutsche Bank, Shell and SABIC. Milap was also named to the prestigious 2007 “Pros To Know” list, by the US-based Supply & Demand Chain Executive for his leadership in influencing decision making at the Board level and for his expertise in the supply chain and outsourcing fields.

Jay Kamdar,

CEO & Co-Founder

Jay Kamdar is the CEO with 30 years of management, sales, marketing and engineering experience.  Jay has led number of break-through technology startups from conceptualization to commercialization stages.

Most recently at MagSil Corporation, Jay led the commercialization of IP Portfolio generating tens of millions of dollars in licensing revenue. At  MoSys Inc as the head of Asia Sales he successfully drove multi-million dollar business engagements with global OEMs in Japan and Korea. Jay  was a Co-founder, COO and later CEO of Nazomi Communications, a pioneer in Java Acceleration Technology and a provider of multimedia & Java application processors. He drove Nazomi’s technology and chip products into cell phones made by world’s leading phone makers such as Samsung, SK Telecom, Sony and Sharp. At Sun Microsystems he was a senior group marketing manager responsible for Java processor products for Internet Appliances such as mobile, smart card, set-top boxes and Internet TV markets. Jay spent early years of his career with National Semiconductor in a number of positions, including Sr. Product Marketing Director for a $500M+ division.

John Pinto,

VP Operations

John Pinto is the Vice President of Operations. He plays a key role in leading the execution right from inception, overall campaign management and delivery for strategic client engagements.

John leverages his extensive experience in B2B lead generation and data strategies across verticals to help Global Fortune clients in the areas of B2B market mapping, market segmentation, tailoring their pitch to specific markets, and in successfully executing high ROI outreach programs. John has conducted and regularly conducts coaching clinics helping B2B Marketers with best practices in the areas of CRM data optimization, cleansing and appending strategies.

John has close to 13 years’ experience in managing key accounts in Logistics, Banking, High Tech and Telecom industries across Asia, North America and United Kingdom. John has helped clients like AOL, Vonage, and Barclays in driving sales and improving customer satisfaction levels.

 

Careers

 

How We Work:

We are polyglots…

We believe in using the best resources and processes for the job depending on the business need while maintaining a slight bias toward the tools the team knows the best.
What is more important is getting the job done and well!

We are innovators…

We believe that to be in front of the game you cannot walk the treaded path. We have developed innovative technology and processes such as our latest path breaking patent pending technology, FastSwitch™, is a live call automation system that enables our clients to directly have relevant conversations with the targeted prospects with access to in-depth prospect profile.

We are agile…

Agile methodologies mean different things to different people. For us, the most important part of Agile is doing what works best for the team, focusing on quick ROI and alignment to the business need. We are truly a global company. We have people in Seattle, California, Michigan, Florida and Mumbai. We’re pragmatic, not dogmatic. We’re never afraid to try to new things to see if they work and reconsider our positions if the situation warrants it.

We value our people…

We spend time regularly working on whatever we’re interested in. You will have ready access to Executive Management. Salaries are generous and ample vacation time. We work hard, We play hard!

Interested?

We’re looking for people who are interested in getting in on the ground floor of an incredible opportunity to build amazing software. Think you’ve got something to contribute to our exceptional team? We’d like to hear from you!You can mail us at career@nexsales.com

Contact Us

Corporate Headquarters: Silicon Valley

Nexsales Corporation
20660 Stevens Creek Blvd., #129
Cupertino, CA 95014 USA

Telephone: +1-408-831-3800
Fax: +1-408-831-3700

Asia Operations

Delivery Center 1
Plot 34 (Part), SEEPZ (SEZ),
Andheri (E),
Mumbai 400 096 India

Telephone:(+91)-22-2829-2381

 

Delivery Center 2
201, Wadala Udyog Bhavan,
Naigaum Cross Road,
Mumbai – 400 031 India

 

Delivery Center 3
First Floor, Unit No. E-3,
Western Industrial Co-operative Estate Limited, MIDC Marol
Opposite SEEPZ Gate No.1, Andheri(E)
Mumbai – 400 093 India

Social media and email marketing in perfect harmony: Ideas to integrate your efforts

While many companies utilize both social media and email marketing most companies are missing out on the substantial benefits of integrating the two methods. With integration between your social media and email marketing efforts you can obtain results and discover data that you could have only dreamt about in the past. Here are a few extra things you could do to integrate your social media and email marketing efforts.

Social Segmentation:

Once you send a campaign you will start to have access to a wealth of social reaction data. You can then segment future campaigns based on that data. You could send a campaign to subscribers who shared a specific campaign on Twitter. Or maybe you wish to send a campaign to subscribers who have not liked any past campaign on Facebook. The data is yours to segment and work with.

Automated social reactions:

While social media marketing cannot be automated entirely – you can setup automated social reactions. You could subscribe a subscriber to a new list if they Like a campaign on facebook, send a follow up campaign if they post on Twitter about a campaign, update subscriber fields when they take a specific social action, and more. Automated email marketing with a social twist!

Facebook Like button:

Easily include a familiar Facebook Like button within your emails. All “Likes” are included in your reports and can be used to segment or created automated actions.

Facebook subscription forms:

Generate a custom subscription form and integrate it with your Facebook Page. You can even have them redirected back to your page upon subscription.

Social media auto-posting:

When sending a campaign you can choose to auto-post the campaign to your Twitter and/or Facebook accounts. This syncs your incoming data and reaches out to all audiences who may have missed a platform or two.

Social sharing in your emails:

Easily add social sharing icons for Facebook, Twitter, Digg, Reddit, StumbleUpon, and more with the help of an inhouse designer. Clicks are tracked and results from Facebook & Twitter are thereby tracked.

Why ‘Permission’ is the most important aspect of Email Marketing

Interactive aspects of marketing are becoming a larger part of the marketing mix by the day. A certain Forrester report estimates that by 2016, online advertising spend will be equivalent to television spend today. This means marketers will spend $77 billion on interactive marketing alone by 2016.

The benefits of professional email marketing have been very strong and clear from the beginning. It was the very first platform many of us have used positively to build our business database. It has experienced quite resurgence ever since, as we all can attest to the massive email marketing we get daily, many of which we did not subscribe to.

When someone voluntarily signs up to become a part of your email marketing database, they are committing to you as a professional and are giving you “permission” to send them timely, helpful and relevant resources and information. This is the greatest way to grow and build trust. It is also a very targeted and effective way to ‘ask people for their attention’. There is great power and responsibility in permission based marketing, as long as you are using it appropriately and respecting your community.

Deborah Shane, a popular media host and a contributing author to SmallBizTrends speaks of 5 ways to grow and build trust using email marketing to grow your business while keeping in mind the importance of ‘Permission’:

  1. Create a monthly Newsletter with specific themes and content that is thoughtful and highly targeted to what your followers need and want from you. Get to know who is on your list and why they joined it in the first place.
  2. Be consistent with sending your message and campaign out monthly and find the best frequency and timing. Do not over kill your list with too many daily emails. More and more people are tuning out and unsubscribing to those that over email, regardless of how popular they are.
  3. Offer content especially for this community that other people do not have access too that are NOT on the list. Let your community know how exclusive they are to you and how much you want to serve their specific needs.
  4. Integrate your email marketing campaign into all your other platforms. Unify the message across your social media, blog, websites, podcasting, video and mobile. Make sure your visual logo, look and feel are consistent over all your platforms.
  5. “Serving is the New Selling’ should be your approach and mantra. Giving lots of FREE WHY, then SELLING the HOW is a perfect formula. We are in it to make money right? Yes, but earning the business by building strong relationships and using the trust to sell your products and services is why they choose you and ensures more longevity in customer retention.

Email Marketing Measurement: A complete guide to help you track your efforts

Tracking your Email Marketing efforts: Where to start?

When all the steps of your email marketing guide have been followed – goals have been set, the email message has been created and distributed, and time comes to track the message. Bounces and opens are mandatory – if people aren’t receiving or opening your message, then there isn’t much to track.

According to Monica Sims, “Clicks are a great place to focus when considering the following things”:

–          Do the articles interest your customers enough for them to read more?

–          Where are people clicking on the message? Are they clicking on promos at the top or the bottom?

–          Finally, once customers arrive on your website, are they spending time there reading or browsing some more?

Once you get answers to the above questions you can follow these steps for a complete cycle of tracking for your email marketing efforts-

  1. This information can be gleaned from the click report in conjunction with your website traffic. With this data, it is easy to make adjustments to the messages, which will, in turn, increase performance
  2. You must make sure that you are providing links for your customers to learn more. If an entire article is in the email, customers have no reason to visit your site and explore everything you have to offer
  3. You must also ensure everything that is clickable has a unique URL (even if it leads to the same place as another URL) – if you do that, each link can be tracked separately. This will let you know if your customers are clicking on a headline, a link in the copy or an image that is associated with the article. This information gives you the insight into what should be clickable in your next newsletter.
  4. Take a look at which articles or promos have the most clicks. Are they promos at the top or the bottom of the message? Are they the promos that you thought would perform the best? Answering this question you can make adjustments and/or test your hypothesis with a split test on a subset of your list. If the promos at the bottom of the message are getting the most clicks, it’s time to move them further up in the email and vice versa.
  5. Try to figure out how much time people spend on your site after clicking from an email and you will quickly realize whether you are providing them with the information that is supported by what you do. For example, if you sell gardening products and the articles in your monthly newsletter talk about gardening techniques and how to use your products, then people will be interested and spend more time on your site.

But remember, these are just few of the steps involved in getting the right message in front of your audience at the right time. Testing subject lines, time of day and many other variables are essential to the success of your email marketing campaigns.

4 Email Marketing approaches to consider before you run a campaign

According to a survey organized by BtoB Magazine in January 2011, 63% of respondents would like to increase spending on email marketing in 2011. This is not surprising since 72% of those respondents answered that Return-of-Investment (ROI) on their email marketing campaigns is excellent.

There is a right way and several wrong ways to use email marketing as a tool to increase your prospects list and encourage them to buy from you. This post talks about a need for disciplined approach to the process of Email Marketing, in the areas mentioned below:

1. Strategy:

Email Nurturing strategies are a subset to the processes of lead generation and lead nurturing. Before sending an email there are certain strategies you have to work on:

–          Campaign Specific Ideas:

Having a staff that can design campaign specific content helps implement effective B2B Marketing promotions, because, a firm that specializes in B2B marketing must be able to show potential clients an impressive track record of successful advertising promotions that met their clients’ goals and objectives.

–          Ideal Customer Profile:

Knowing your TG is important. A business must know its customers before sending out mails to them. Things like, ‘company situation, sphere of influence, trigger events and the industry’ are to be taken into consideration.

2. Content Library:

Having your content ready goes a long way in lessening chaos and improving efficiency. While it is necessary to have content that is campaign specific, one must also consider sending mails ‘type-specific’ for example:

–          One-to-many

–          One-to-one

–          Blog/E-newsletter

–          Invitations

3. Email Hygiene:

There are many a tactics which, if followed, bring back astonishing results in ROI where Email Marketing is concerned.

–          Avoiding typographical, grammatical and lousily written content

–          Ensuring your email invites interaction like- clickthrough, follow, reply, register, tweet/retweet etc

–          Being careful of CAN-Spam laws and not outdoing them

–          A/B testing is not just marketing experimentation but also a part of lead generation

4. Measuring Results:

Apart from analyzing previous mistakes, making suggestions for improvements in the future, a definite approach to measuring the results of Email Marketing is needed. All the 4 components mentioned below, together mark growth, depreciation:

–          Email interactions (opens, clicks and replies)

–          Website visits (product or service pages)

–          Collateral downloads (registration or clicks)

–          Event attendance (webinar, tradeshow)

–          Request info (contact us form, email request)

Though it may sit in the shadows of today’s shinier marketing techniques, email marketing continues to be an effective, low-cost way for Businesses to reach out to, inform and retain current customers. In fact, according to new numbers from Forrester Research, email marketing will reach $2 billion by 2014.

Content Marketing: What’s in a headline?

Most social media surveys claim that 80% of readers and viewers get drawn to headlines. If the previous fact left you baffled, statistics state that only 1% of the respondents said that they ignore headlines. We have no doubts about the importance of a headline complementing your content. If you still do, read more.

You may never underestimate the power of an impressive headline:

Headlines being critical to your success, you may want to ensure that you spend some time to formulate great headlines. Use these tips to formulate a good headline for your content:

–          Including a particular word in your headline, something which your article is based on can help improve your Google ranking

–          Generating curiosity towards your content and urging people to click through your headline should also be thought through. Example: a) Why 99% Of Diets Fail b) Who Else Wants To Fire Your Boss?

–          You can create headlines which stress the benefits of your content and emphasize what your readers, viewers and listeners get out of your content. Example: a) How To Get More Followers on Twitter b) 7 Insider Tips To Generate Traffic.

–          Creating a shocking headline can help generate the curiosity factor. Example: a) The naked Truth About Outsourcing b) How Network Marketers Drive Their Prospects Away

Headlines are subjective to content:

The key is to consistently work towards value added marketing. While filling your content with extreme value so that you are viewed as an expert in that area is equally important, one must keep in mind that, ‘The headline is as important as the content’.

Tips you can refer to while creating headlines:

–       Some great headlines use numbers like “3 Greatest Mistakes…”

–       The ‘Who Else’ approach is appealing as well. “Who Else Wants To…”

–       Many people are interested in learning “How To…”, so that headline will pull as well.

–       Also, “Why …” gets people thinking further.

–       At the same time, “Do You…” tends to create a curiosity.

–       Check out magazine covers for great headlines.

–       Surf websites and see what headlines attract you.

While all the above tips will help you to create great headlines, you may refer to this post which talks about ‘12 most popular headlines of all times’ for inspiration.

 

How to get started with building an Email List yourself: Email Marketing Tactics

Building your email list should be one of your top most critical marketing goals. Every goal needs planning and strategizing. Here are a few tips and best practices for the some of the businesses that still haven’t built an email list of subscribers that can help them with their long term marketing efforts.

So, what are some of the key tactics that can help you build that valuable email list?

  • Understand your who you want to attract (target market) – Like every other marketing activity you plan to do, you must understand who you are trying to attract and why.
  • Use an email marketing service – There are two major reasons for this. First, you will get more subscribers if you indicate that you are using a service because it means they can unsubscribe safely when they want to.
  • Make sure your sign up form is very visible and on every page – Make your sign up form easy to find by putting your sign up form at the top of your left or right sidebars. Don’t just have it on a separate page that I have to consciously find. Eg: WordPress makes it easy to do with widgets. Drop your form in a text widget and you are ready to roll.
  • Put your sign up form on your Facebook Business Page – Add your sign up form to your landing tab on your Facebook Page to encourage new fans to sign up as well as like your Facebook page.
  • Make the form simple – If you’re trying to build an opt-in, permission based email list, you only need the email address. I like to personalize my emails, so I also ask for their first and last names, which I find most gladly provide. But don’t ask for what you don’t need. Less is more in email list building tactics.
  • Don’t be overly aggressive in how you encourage people to sign up – Pop up sign up forms do increase sign up rates, but if you don’t like them, don’t thrust them onto your visitors.
  • Build trust with a visible privacy policy – If you collect personal information on your website, make sure you have a policy that tells people what you do with that information. Between a solid policy and an email service, you should gain your visitors’ trust.
  • Put your past email newsletters on your website – That valuable information that you provide in your monthly newsletter should be archived on your website to encourage new visitors to subscribe if they like what they see.
  • Create an offer they can’t refuse – Knowing your target market helps you develop the content you need to attract them to you and then provide you with a valuable asset: their email address.

    While the above clearly state the importance of appropriate strategizing but as marketers you should understand your market thoroughly and whether these techniques will work or hurt you more than help you.

When you have built an email list from the ground up with people who are interested in what you have to offer, you can then provide them with information, offers, events, news and other types of activities that they will find helpful. Remember that it is a privilege that they gave you something as valuable as their email address. Once you have their permission, do not abuse it.

Now that you have a qualified list, what do you do now? That’s for the next post. Watch this space as you build your email list simultaneously.

4 Email Marketing areas you can’t afford to overlook

So many people who use email marketing make a mistake of believing that all types of email marketing are effective.  This can’t be further away from the real truth. Many business owners make mistakes in choosing incompatible marketing methods.  This can lead them to making mistakes such as not being well prepared for an increase in customers after successful email marketing, releasing promotional materials that can be deemed as spam, not replying to customer inquiries e.t.c

Spam

You can make email marketing mistakes that can lead to your email being translated into spam; this can lead your emails to be deleted automatically, filtered into the spam folder in the user’s email account and never read by the recipient.  To avoid this, it’s important that you structure your emails in such a way that any emails you send out contain useful content and not just promotions and advertising.

Not following up with emails

It’s important to make time for any inquiries or questions that you may have from customers.  Your customers need to know that there is someone behind the computer screen that cares about what they have in mind.  How do you expect to have sales, when you haven’t established a presence?

Not enough anticipation

It’s important that business people prepare themselves to accommodate any increase in demand for their products and services.  Any future customers you may have that will have to wait as you replenish your products or services can easily seek and find your competitors that happen to be better prepared to immediately provide their products or services.

Not properly tailoring a campaign

It’s essential to design and implement an email marketing campaign that meets a specific target audience. Many people believe that they will achieve greater results if they target a much larger audience than just concentrating on reaching a narrower and focused niche; this generates fewer leads than just targeting a specific niche.  Success in email marketing consists of tailoring an email message that will be well received by members of your target audience.

What makes Email Marketing different?: A piece by Kaitlin Duck Sherwood

Email Marketing has taken off over the years. It has gained popularity and interest with technology and its inexpensive nature. But what makes email marketing different apart from this general differentiation? We couldn’t help but share this snippet of an opinion by Kaitlin Duck Sherwood from his essay, with complete rights, on Email Marketing and what makes it different from other marketing forms. Here’s what he has to say:

“Electronic communication, because of its speed and broadcasting ability, is fundamentally different from paper-based communication. Because the turnaround time can be so fast, email is more conversational than traditional paper-based media.

In a paper document, it is absolutely essential to make everything completely clear and unambiguous because your audience may not have a chance to ask for clarification. With email documents, your recipient can ask questions immediately. Email thus tends, like conversational speech, to be sloppier than communications on paper.

This is not always bad. It makes little sense to slave over a message for hours, making sure that your spelling is faultless, your words eloquent, and your grammar beyond reproach, if the point of the message is to tell your co-worker that you are ready to go to lunch.

However, your correspondent also won’t have normal status cues such as dress, diction, or dialect, so may make assumptions based on your name, address, and – above all – facility with language. You need to be aware of when you can be sloppy and when you have to be meticulous.

Email also does not convey emotions nearly as well as face-to-face or even telephone conversations. It lacks vocal inflection, gestures, and a shared environment. Your correspondent may have difficulty telling if you are serious or kidding, happy or sad, frustrated or euphoric. Sarcasm isparticularly dangerous to use in email.

Another difference between email and older media is that what the sender sees when composing a message might not look like what the reader sees. Your vocal cords make sound waves that are perceived basically the same by both your ears as your audience’s. The paper that you write your love note on is the same paper that the object of your affection sees. But with email, the software and hardware that you use for composing, sending, storing, downloading, and reading may be completely different from what your correspondent uses. Your message’s visual qualities may be quite different by the time it gets to someone else’s screen.

Thus your email compositions should be different from both your paper compositions and your speech. I wrote this document to show you how to tailor your message to this new medium.”

You can read his full paper HERE

Email Marketing vs Social Media Marketing: Weighing B2B Priorities

Email Marketing and Social Media seem to have been debated upon for which one proves as a better platform to driving sales and marketing. Both of them have different approaches to B2B and B2C businesses and speaking of B2B, experts argue that Email Marketing wins over Social Media largely.

Social media, while still maintaining a somewhat broad presence, in that your “status” is always visible publicly to anyone, also allows you to reach out to specific individuals. There’s a sense of personal connection and a two-way dialogue. If you have a big company, you may even begin to see trends of a social media culture among your employees. This creates a new marketplace for your people. Social media also allows friends, followers and/or subscriber’s access to content that’s specific to them and can create an interactive environment if the proper tools are used.

Yet friends, followers or clicks alone do not induce sales, do they? With Social Media repeatedly specifying that ‘selling’ on it is taboo, Social insight, trends, feedback, opinion seeking is all the good it can offer. Try starting your sales spiel on social platforms and you won’t take much time to be blacklisted.

As B2B Marketers, Email Marketing gives you the ability to send a single message to a large group of people quickly and efficiently. This can be current clients, lost clients, harvested emails or even prospects acquired utilizing SIC codes for a particular campaign. This is great for generating name recognition via newsletters or specific advertising campaigns appealing to a certain target or niche group.

The problem with email marketing is that you’re playing a numbers game in terms of bounce rates, spam, ignored/ deleted etc.

Marketers are absolutely right regarding the fact that Email Marketing is ‘less immediate’ and a very different form of communication. But Email Marketing applies more specifically because; if not for social media, what approaches are taken if one’s target audience does not have a prominent social media presence? Especially in a B2B situation, many ‘prospects’ (actual purchasers or decision makers) in the market use facebook for personal reasons and, although they may have a Linkedin profile, their actual usage and participation is uncertain.

Both Social Media and Email Marketing have the definite ability, if utilized correctly, to help direct traffic directly to your website and help you drive sales; especially important if your website is utilized for sales or information gathering.

First Aid Guide for Your Ailing Email Marketing Plan: Tips and Best Practices

Get a database. Create a list based on certain criteria. Draft an email message with content from your brochure and send. If it works, send another batch of email. If it doesn’t work, send another batch of emails…

Is that how your email marketing has worked so far? Then let’s start with some quick first aid. Preserve life, Prevent Further Injury and Promote Recovery- the three P’s of basic treatment in First Aid are adapted below for your Email Marketing Plan:

  1. Preserve life  of list building- Finalize the detailed criteria for list building. Do not choose the filters based on what a team of people think would work. Instead, base your choice on analytics and objective data.  Periodically review the criteria based on which you are sorting the list. Be sure that learning from your past attempts has been incorporated in the new batch. Maintain documented records of the entire process so that it can be standardized for repeat use.
  2. Prevent further injury in execution- Don’t ever send mass mails without sending it to a test audience first. Follow-up with your test audience. Study results and only then proceed with another email blast. Considering that only a handful will reply, if you plan to send the email to thousands of people, please stop now. You will only be investing more resources in a less productive exercise.
  3. Promote recovery with preparation for success- One of the most important steps to expedite recovery is to be prepared for success. When you run a targeted email marketing campaign, you no longer can expect the same results as before. Even if you are sending fewer number of emails, you will still be hitting the nail on it’s head. This calls for your team to be more sales-ready. Success strikes only when opportunity is greeted by preparation. Don’t miss a chance only because you were used to the slow success of your old email marketing plan.

And finally you must consider that irrespective of your business shape or size, you must use all resources to build your mailing list. Actively use search engines. Visit social networks and top blogs from your industry. Go to niche forums and also join the chatter on Twitter. Find out other places where the crucial stakeholders of your email marketing plan are. Depending on the scope of your project, you could hire the services of a professional company specializing in List Building. Remember that you still need to go through a thorough check-up, even if you are back on your feet after first aid. A sustained follow-up and periodic check-ups are the best way to ensure a healthy email marketing plan.