About Nexsales

Founded in 2008 a B2B Marketing and Sales Solution provider, Nexsales is an expert in contact data management and lead generation. We work as your partner to provide you with accurate inside information and prospect intelligence that help you define your challenges better. We craft B2B marketing programs and combine targeted list building, telephone-based outreach, with brand strategy, social media, and innovations in technology and analytics.

Our Leadership Team

Milap Shah,

Executive Chairman & Founder

Milap Shah spearheads the company’s vision and growth initiatives.Leveraging his extensive management consulting experience in over 20 countries at the C-level, Milap builds strategic client relationships and leads full-scale solutions initiatives.

Prior to founding Nexsales, Milap headed the Asia Operations for Global eProcure, where he profitably grew the operations from early start-up stage to three delivery centers across the world; and developed a high caliber leadership team. As a Manager with Accenture’s management consulting practice, he led strategy, supply chain, global outsourcing and IT engagements for Fortune 500 companies like Deutsche Bank, Shell and SABIC. Milap was also named to the prestigious 2007 “Pros To Know” list, by the US-based Supply & Demand Chain Executive for his leadership in influencing decision making at the Board level and for his expertise in the supply chain and outsourcing fields.

Jay Kamdar,

CEO & Co-Founder

Jay Kamdar is the CEO with 30 years of management, sales, marketing and engineering experience.  Jay has led number of break-through technology startups from conceptualization to commercialization stages.

Most recently at MagSil Corporation, Jay led the commercialization of IP Portfolio generating tens of millions of dollars in licensing revenue. At  MoSys Inc as the head of Asia Sales he successfully drove multi-million dollar business engagements with global OEMs in Japan and Korea. Jay  was a Co-founder, COO and later CEO of Nazomi Communications, a pioneer in Java Acceleration Technology and a provider of multimedia & Java application processors. He drove Nazomi’s technology and chip products into cell phones made by world’s leading phone makers such as Samsung, SK Telecom, Sony and Sharp. At Sun Microsystems he was a senior group marketing manager responsible for Java processor products for Internet Appliances such as mobile, smart card, set-top boxes and Internet TV markets. Jay spent early years of his career with National Semiconductor in a number of positions, including Sr. Product Marketing Director for a $500M+ division.

John Pinto,

VP Operations

John Pinto is the Vice President of Operations. He plays a key role in leading the execution right from inception, overall campaign management and delivery for strategic client engagements.

John leverages his extensive experience in B2B lead generation and data strategies across verticals to help Global Fortune clients in the areas of B2B market mapping, market segmentation, tailoring their pitch to specific markets, and in successfully executing high ROI outreach programs. John has conducted and regularly conducts coaching clinics helping B2B Marketers with best practices in the areas of CRM data optimization, cleansing and appending strategies.

John has close to 13 years’ experience in managing key accounts in Logistics, Banking, High Tech and Telecom industries across Asia, North America and United Kingdom. John has helped clients like AOL, Vonage, and Barclays in driving sales and improving customer satisfaction levels.

 

Careers

 

How We Work:

We are polyglots…

We believe in using the best resources and processes for the job depending on the business need while maintaining a slight bias toward the tools the team knows the best.
What is more important is getting the job done and well!

We are innovators…

We believe that to be in front of the game you cannot walk the treaded path. We have developed innovative technology and processes such as our latest path breaking patent pending technology, FastSwitch™, is a live call automation system that enables our clients to directly have relevant conversations with the targeted prospects with access to in-depth prospect profile.

We are agile…

Agile methodologies mean different things to different people. For us, the most important part of Agile is doing what works best for the team, focusing on quick ROI and alignment to the business need. We are truly a global company. We have people in Seattle, California, Michigan, Florida and Mumbai. We’re pragmatic, not dogmatic. We’re never afraid to try to new things to see if they work and reconsider our positions if the situation warrants it.

We value our people…

We spend time regularly working on whatever we’re interested in. You will have ready access to Executive Management. Salaries are generous and ample vacation time. We work hard, We play hard!

Interested?

We’re looking for people who are interested in getting in on the ground floor of an incredible opportunity to build amazing software. Think you’ve got something to contribute to our exceptional team? We’d like to hear from you!You can mail us at career@nexsales.com

Contact Us

Corporate Headquarters: Silicon Valley

Nexsales Corporation
20660 Stevens Creek Blvd., #129
Cupertino, CA 95014 USA

Telephone: +1-408-831-3800
Fax: +1-408-831-3700

Asia Operations

Delivery Center 1
Plot 34 (Part), SEEPZ (SEZ),
Andheri (E),
Mumbai 400 096 India

Telephone:(+91)-22-2829-2381

 

Delivery Center 2
201, Wadala Udyog Bhavan,
Naigaum Cross Road,
Mumbai – 400 031 India

 

Delivery Center 3
First Floor, Unit No. E-3,
Western Industrial Co-operative Estate Limited, MIDC Marol
Opposite SEEPZ Gate No.1, Andheri(E)
Mumbai – 400 093 India

Steal ideas, not content

Plagiarism, content duplication and newer Google algorithms that promise numerical weightings to content owners have fought the long war of providing us with Faster results vs Original results. That, we believe, is what gives makes social media its reputation of being unreliable this often. Blaming journalistic ethics, intended readership or even Google for this could be a huge mistake we make for Internet is yet to be an established communication tool; too virtual to be true.

Most blogs repost borrowed and unaccredited parts of others work because being interesting on Social Media is not just about having something to say. It’s more like screaming in a room full of noisy people to draw their attention to one’s product/service. Conventional approaches to advertising may find it a piece of cake but it isn’t quite so. Being fully aware of the consequences of pirating content is one thing and creating interesting bits of information every day, with a newer, more promising one is another.

Most blogs and its contributors would suggest against stealing; so do we. Although this much is true, we do encourage stealing ideas over content and strategies over credit. A case-study is so called because we can analyse the past applications and better our campaigns with improvised new-fangled data. For this very reason, we go ahead and steal the best content strategy ideas that have worked miraculously for most successful social presence endeavours. All you can eat:

  1. Write and ebook
  2. Use the hottest trend in Visual Content: Infographics
  3. If your content is contagious, it ought to go viral
  4. Include images and photos (interesting ones like this)
  5. Rewrite old posts for guest posts
  6. Establish a post exchange with other bloggers
  7. Use old posts as broadcast content for your email marketing campaigns (multi-channel approach)
  8. Answer questions from prospects and consumers on your blog
  9. Respond to a blogpost with a blogpost
  10. Create discount vouchers and share it on your blog
  11. Write an A-Z about your field of expertise
  12. Get other Industry experts on board
  13. Repurpose old data into YouTube Videos
  14. Compile your top most commented/trafficked blogposts and offer a free download
  15. If you must, steal ideas not content

Social media and email marketing in perfect harmony: Ideas to integrate your efforts

While many companies utilize both social media and email marketing most companies are missing out on the substantial benefits of integrating the two methods. With integration between your social media and email marketing efforts you can obtain results and discover data that you could have only dreamt about in the past. Here are a few extra things you could do to integrate your social media and email marketing efforts.

Social Segmentation:

Once you send a campaign you will start to have access to a wealth of social reaction data. You can then segment future campaigns based on that data. You could send a campaign to subscribers who shared a specific campaign on Twitter. Or maybe you wish to send a campaign to subscribers who have not liked any past campaign on Facebook. The data is yours to segment and work with.

Automated social reactions:

While social media marketing cannot be automated entirely – you can setup automated social reactions. You could subscribe a subscriber to a new list if they Like a campaign on facebook, send a follow up campaign if they post on Twitter about a campaign, update subscriber fields when they take a specific social action, and more. Automated email marketing with a social twist!

Facebook Like button:

Easily include a familiar Facebook Like button within your emails. All “Likes” are included in your reports and can be used to segment or created automated actions.

Facebook subscription forms:

Generate a custom subscription form and integrate it with your Facebook Page. You can even have them redirected back to your page upon subscription.

Social media auto-posting:

When sending a campaign you can choose to auto-post the campaign to your Twitter and/or Facebook accounts. This syncs your incoming data and reaches out to all audiences who may have missed a platform or two.

Social sharing in your emails:

Easily add social sharing icons for Facebook, Twitter, Digg, Reddit, StumbleUpon, and more with the help of an inhouse designer. Clicks are tracked and results from Facebook & Twitter are thereby tracked.

Blogs and Banter in the world of brands: 8 Things you ought to know about blogging

1) Blogs are not about the media, but about democracy

Everyone is a reporter, you know. As a representative of the communications department, one can’t help but agree with it. Imagine a world where everyone had a secret diary which everyone else could read. It is nearly that bad.

2) Blogs are not about recall — they are about reputation

“Recall” is a 20th Century expression, smugly portrayed by ad men and monopolistic publishers and broadcasters. People will remember your brand, but HOW THEY FEEL depends on what/how bloggers think of you to be. Think about it.

3) Blogs wear pyjamas

Whatever blogs are, they tend to be informal in general, and defy stereotypes. Media persons and professional corporates blog, but so do NRI moms and housewives, and guess what? Everyone mentions brands, somewhere, somehow. Go figure.

4) It ain’t just about blogs; instruments abound in the world of social media

E-mails are part of it all– if someone forwards them (they do!). Chats, RSS Feeds, widgets, Twitter, social networking pages, random remarks, discussion forums, message boards. Sounds complex? It is simple, really–instruments have multiplied, like TV channels and mushrooming PR agencies.

5) Influence the influencers

Does it matter if it is a certain Mr Smith, the most glamorous content writer on the block curating your content? Things are getting there, sooner or later. If you don’t post it, someone else will. Special correspondents are passé.

6) Kill the press release, make corporate blogs happen

Tell your clients to type. Ghost-write, if they insist. I see a future in which the informality of the medium must be matched by counter-informality. Google has already done it with its blogs. We are told that the world follows Google these days. Even Bill Gates does.

7) It is not about relationships. It is about Truth, Transparency and Tact

Some say that the PR professionals must now stop behaving like lawyers. It is either that or something about industry jargon and praising oneself and their own products may have put many a readers off corporate blogs. One must face the truth and tell it like it is. It was always this way, but now social media leaves no place to hide. Some quantity of spin may just be allowed though.

8) Mix now, fix later

Be yourself. That point number seven about relationships isn’t all over but relations only help you take the message forward, not fudge the message.

A good time to invest in Social Media, or not: Find out what’s best for your business

As of mid 2011, 44-percent of Fortune 500 companies didn’t have a Facebook account and another 40-percent don’t have a Twitter presence. These companies –with a vastness of resources haven’t taken the time to ask their in-house IT guys to set up a simple Facebook page? With online communities blooming, we have had to fight, tooth-and-nail, to get a serious audience for the question “why?” Why post 5 times a day on Facebook? Why tweet 100 times a month? Why open a seventh branded twitter account? Why get your space carved out on Google+, Foursquare, or the like?

Each company needs a social landing page. While some do just well with a website, some require a multi-channel approach .It is important for all companies to understand WHY their company should invest in social media and whether they should or not. Here some such concerning factors that will help you understand whether or not and how social media can help you:

When it Makes Sense:

There are plenty of instances where Facebook and Twitter make a great deal of sense. If your business is reliant on regular interaction with the consumer or the perception of an authoritative voice on something, Twitter needs you. If you’re a news-maker without a Facebook, that’s a problem.

Regularly Returning Customers:

If your business/organization has regularly returning customers (say at least once a month) the sort of instant mass-contact you get from Facebook brings a great deal of benefits. A Facebook post might be the best and cheapest weapon in the advertising arsenal for a beauty salon trying to drum up business around prom time, or a coffee shop trying to get rid of those scones before they expire.

Now, if you don’t fit into one of those categories, its time to start asking yourself: “Self, why do I need to devote business hours to updating social media?” Well, you don’t.

Your Audience:

Companies spend time urging customers to like them. Begging, “Help us get to 1000 fans by tomorrow night!” New York Times blogger MP Mueller rightly puts these practices in perspective. “It feels a little like a kid on the playground begging to be picked for a team,” he writes. “It makes me feel uncomfortable for that company and question why I would consider a relationship with them.” And the reward that consumers get for giving in? Giving up vital wall-space to self-promoting advertisers. Folks don’t want to see business spam on Facebook, this is their space.

Beyond the desires of your consumers, we have to ask, “Are these people even my consumers?” In 2011, 77-percent of Facebook users were 33 years old and younger. The U.S. census data reveals that only 12.7-percent of business owners, leaders, and CEOs are in that same age range. If you’re targeting businesses, Facebook is not your tool.

Time Investment:

A 2011 infographic from Social Times illustrates the “Real Cost of Social Media.” They find that the average social media campaign (year-long) costs just over $200,000 in time and expense. So much for free advertising, right?

Another study looked closely at the potential return on investment a company gets from Twitter. The findings were a bit worrisome for the “gurus” of the world. The average company on Twitter invests $2,382 a month and sees a return of $1,667 (ROI: 43%). This situation screams strategy and time management.

Reputation Management:

An easy response to defend the use of social media (albeit not especially compelling) is the “What harm can it do? Its free!” response. In early 2010, food-giant Nestle found themselves in quite the Facebook quandary. Thousands upon thousands of comments flooded their wall. “Why is there no ‘I want to register my disgust button’?” was one such comment. A few rumors and a viral video turned Nestle’s Facebook page from a non-destination into the worst PR move in company history. And if that story isn’t enough Google the Southwest Airlines twitter fiasco are one of the many instances where media has gone wrong.

The take home point here isn’t that your business should close down every social media outlet you’ve opened. In fact, giving your consumers the ability to “like” or “mention” you is perfectly good practice. Spending work hours on twitter of Facebook hoping to drum up business, on the other hand, likely has the worst ROI of any marketing effort if not done aptly.

5 Things to keep in mind before creating a content strategy for your B2B Blog

If your business has decided to jump on the blogwagon, it’s essential to understand exactly what it is that you’re setting out to achieve. Here are 8 great steps for you to follow building your blog strategy:

1. Who Is Your Target Audience?

First, who are you writing your blog for? Do your target audience necessarily understand the technicalities that you want to highlight through your blog? Specialists within any industry have a tendency to speak in jargon rather than in ‘real world’ speak. Decode this language for your readers if you ever wish to gain readership.

2. How Are You Going to Promote Your Blog?

It’s all well and good having great workable content, the key is to attract new and repeat visitors to your blog. Think about your business partners who may see it as an opportune link to place on their own website. Are you highlighting your business blog from your company’s email signatures? Your LinkedIn account? Simple word of mouth techniques will assist greatly if your content is valid and worthwhile

3. How Do You Entice Repeat Visitors?

In all likelihood, a visitor may read one of your blog entries, think “Great idea!” and go off to put some of your thoughts into practice, or research further what you wrote about. To ensure repeat communication with this visitor the construction of your blog is a key ingredient in building a successful blog campaign. Make sure your designers are equipped with the knowledge that links to RSS feeds, email subscriber boxes and downloadable promotions are all within eyeshot of the first-time visitor

4. Don’t Deviate From The Reason Your Blog Exists

Don’t be afraid to, in a subtle manner of course, pitch your business to your blog reader. Whether you’re in a mass market or niche industry, as soon as you’ve captured that readers attention, for all intents and purposes, they’re involved in a sales path. It’s all well and good to provide a resource for your industry, but don’t forget the key reason why your blog exists, to develop sales communication

5. Monitor Your Blog Use

Simple analytic tools will allow you to build a quick picture of which areas of content are proving to be the most interesting to your visitors. If particular articles are getting greater readership, try to understand why, and look at how best to mix your article promotion. Keep note of which of your articles are being commented on the most – people love a good debate and whilst articles carry 5-10 comments initially, users will have a greater ease adding their own commentary

Your blog, as an extension of your business website, gives you a fantastic platform to provide your potential customers with topical relevant information. This information, in turn, will turn your visitors into your customers using a sound and sensible blog strategy. Before jumping in head first, keep the 8 techniques listed above in mind and you’ll soon be seeing the fruits of your blog labour!

Top 8 reasons why people Unfollow or Unlike a brand’s page: Social Media Marketing

When people don’t subscribe to your brand, it seems as though you don’t make enough conversations, But when these consumers click ‘unfollow’ or ‘Unlike’ on brand oages, it’s a call for concern and requires revaluating your campaign content or execution. We have noticed a fan/subscriber ‘Unliking’ or ‘Unfollowing’ a brand usually because of one of the following reasons:

  1. Being bombarded with too many messages
  2. ‘Spammed’ instead of being ‘Marketed’
  3. Turning irrelevant and against his likes
  4. Engaging content is against his strongest beliefs
  5. Poking fun at sensitive issues that might not be related to a fan but is related to someone who is a follower/friend of him and being a plain embarrassment to him just because he clicked the ‘Like’ button
  6. Cheesy/Boring/Flaunting/Repetitive content
  7. Looked fancy in the Facebook Ad but later activity was ‘shitty’
  8. Products/Services of the brand start being unattractive and might have even enraged the fan/follower

Besides there are plenty other reasons from a business perspective that might have repelled the customer/fan which could have made him ‘dislike’ the brand and hence ‘Unlike’ it!

All that you need to know before you create A Google+ Page for your B2B Company

We know you don’t want yet another platform to put your brand on with Twitter and Facebook being enough to keep up with, but Google doesn’t seem to think so. So should you spread yourself even thinner than you already are? Take a look at this Google+ brand page breakdown from by Information Architect, Micah France, and Social Media Manager, Andy DeBrunner, of the B2B Insights Blog and determine for yourself whether you should create a page for your B2B company:
“Search & “Direct Connect” (Andy)
Probably the biggest factor in the “definitely create a G+ page no matter what” column would be its effect on search. Google has created a function that they call “direct connect” which enables people to search for brands that are on G+ directly from a traditional Google search. Confused? Check out the video below. But I believe direct connect is only the tip of the iceberg. The real power for Google here is to control organic search results and point them in the direction of brands that have G+ pages.
While I cannot confirm their plans to incorporate G+ brand pages into their traditional search algorithm, I have seen it firsthand with my own name. Almost immediately after creating my G+ profile, it was on the first page of Google search results and it’s now the second result. This seems pretty apparent to me that they are showing a clear preference to my G+ profile as a search result and they could easily do the same for brand pages.
If Google decides to highlight G+ profiles in search results, similar to what it did with place pages for local businesses, it will likely force any reluctant brands to join simply for the search benefits alone. Though this is a little far-fetched, if that happens a 6 month old Google+ page with a lot of relevant content from a small company could theoretically outrank a 20 year old website from a household name in the Google results page.
Engagement (Micah)
Another reason to consider moving into Google+ is engagement. Engagement on Google+ is higher than what is typically seen on Twitter and Facebook. This means that followers on Google+ are more likely to comment and share information than on Twitter and Facebook. Sometimes a Google+ post with a link to an article will have more comments attached to it than the actual article page. This high interaction rate is a great opportunity to engage, but it means that Google+ must be considered a two-way channel of communication rather than just a new platform to broadcast your message. This is true of all social media, but even more so on Google+. Do not create a Google+ page if you don’t have someone who can monitor and respond to user interaction. Google will know what kind of Google+ page you are running, and like some digital Santa Claus they may reward you if you are nice and give you a lump of coal if you are not.
Low Adoption Rate (Andy)
Despite being the fastest growing social network in history, Google+ has not exactly replaced Facebook and Twitter in terms of where people like to spend their time. At least not for most people anyway. But one key difference in the culture on G+ is the tendency for particular groups to form naturally around a handful of leaders in an industry. The result is not too much unlike a message board, where the same groups of people follow and comment on the same topics. The value here is if your particular topic gains a following, you can develop a solid reputation and increase awareness relatively quickly.”
B2B businesses need to take Google+ seriously. If participating on Google+ isn’t a good fit for your business today, you should at least start to plan for Google+ in your future. Google is committed to Google+ and is likely to incorporate it more into search, so a Google+ profile for your business is probably inevitable.

Prerequisites for marketers who wish to use Social Media for Lead Generation

There are a couple of important factors to consider when investing in Social Media for lead generation:

  • Your social media team size.
  • The amount of time you’re willing to invest in Social Media.

These two factors should allow you to carefully choose the Social Media channels you can invest it. For instance, Twitter would require a relatively smaller investment in terms of time and effort than say Digg or Mixx.
Also, a one or two person Social media team would mean that you are better off concentrating your efforts only on a select few Social Media Channels (My opinion, people may choose to spread their efforts).

Once you decide on the Social Media channels:

  • You need to ensure that your message is consistent across all of these channels.
  • Expose these channels through your website, blog, etc. Let people know and encourage them to share your stuff.
  • Engage, engage and engage.

Here is an infographic which tells you of these top 5 companies who got Social Media Marketing just right:


Created by Voltier Digital for ScottMonty.com

Conventional Marketing VS Social Media Marketing: Importance of a content based approach

Sure, everyone says you should be using social media, but can you really use it effectively for the critical tasks you get paid to accomplish as a marketing professional, like lead generation and helping your company’s sales team move the needle?

Truth be told, no one is an expert here. Social media is new to all of us, and even the founders of big social sites like Facebook and Twitter are still searching for their business models by changing a little everyday. However, social media is at the same early stage of development that e-commerce was on the Internet back in 1995. Those who got in early gained the advantage over their competitors as more consumers started to buy online, and the same is likely to happen as social media continues to change the relationship between companies and their prospects and customers in B2B.

As the smart guys at the social media sites have figured out how to make money with their own services, similarly, you can get a return from social media on your own B2B marketing programs by using social media as the vehicle for linking prospects in your market to the content you produce.

No matter how half-baked social media seems today, as a business marketer there’s still no substitute for getting your content out there squarely in the middle of it, to generate interest, comment, and interaction with prospects in your market who use it. And it’s certainly better to get your company out there now, than to leave social media to your competition. Think of social media as another, increasingly important element of your marketing program that will become more important as it evolves into more useful and more effective forms.

Conventional Marketing v/s Social Media Marketing:

The current (conventional) approach: For example, let’s say your company sells an anti-corrosion coating process to manufacturers. The conventional marketing approach would be to run ads with either a catchy headline or (better) a strong sales benefit about this process, a product shot, and some body copy, and some copy to get readers and viewers engaged enough to link to your Web site or call your sales rep.

This is how most companies produce advertising today, with variable results. For many advertisers, it’s not working as well as it used to because prospects aren’t paying attention anymore—i.e., they’re not reading print trade publications nearly as often. Not when they can Google the keywords describing your product and compare and evaluate pages of factual detail on virtually all available solutions to their corrosion problems.

Benefits Content Based Social Media Promotion:

Once you develop the content, the best use for online and social media for lead generation is to use this content as a token of exchange for attracting the attention of the prospects in your market who are using online and social media, and to draw them closer to the point where they will contact your company and become prospects.

Social Network Ad Revenues to Reach $10 Billion Worldwide in 2013: Social Update

LinkedIn ad revenues at $140.8 million this year

While many a companies still believe Social Media is a fad, recent findings by eMarketer estimates that Worldwide social network ad revenues will reach $5.54 billion this year, with just under half that amount, $2.74 billion, coming from the US market.

Revenue growth is solidly in the double digits in the US, but even more rapid growth elsewhere will mean spending outside the country will account for a slightly greater share each year. By 2013, non-US revenues will make up 51.9% of the total, which will hit nearly $10 billion worldwide. In the US, social networks will make $4.81 billion from ads that year.

The report and findings by emarketer are listed below:

Social Network Ad Revenues Worldwide, 2009-2013 (billions and % change)

 

The bulk of these dollars, in the US and around the world, will go toFacebook, while a much smaller share will go to Twitter and other social networks. eMarketer’s first forecast of ad revenues for LinkedIn predicts the site will account for 3% of worldwide social network ad revenues this year, with $140.8 million. The site has more than tripled its ad dollars in two years, though growth is tapering off.

 

LinkedIn Ad Revenues Worldwide, 2009-2013 (millions and % change)

 

Gains in social network ad revenues mean these sites account for an ever greater share of all digital ad spending. This year, 8.8% of online ad dollars in the US and 6.9% worldwide will go to social networking sites, eMarketer estimates. By 2013, social network ad revenues will make up 11.7% of all online ad spending in the US and 9.4% around the world.

 

US Social Network Ad Revenues, 2009-2013 (billions and % of total US online ad spending)

 

eMarketer also forms its estimates of social network ad revenues based on a meta-analysis of estimates of consumer usage, marketer usage, ad pricing and impressions, as well as revenue estimates from research firms and other sources, and from interviews with industry executives. Whether you’re a marketer, a brand, sales executive or an investor; this data is something you speculate on.