LinkedIn is powerful. LinkedIn is important. We’ve been told that often as B2B marketers. As social media marketers, we always end up overlooking our own profiles and put in more effort on the assigned brand’s account. It got us thinking when we read about a senior marketing consultant who was out there, and was refusing to hire people because they don’t have a LinkedIn Profile.

Melodie Tao, of MarketingMelodie.com, in his recent interview with San Diego Reader said, “I won’t consider hiring someone if they don’t have a LinkedIn profile.” When we dug further into this, Guy Kawasaki’s post that mentions these statistics below was what we found worth sharing:

  • The average number of LinkedIn connections for people who work at Google is forty-seven.
  • The average number for Harvard Business School grads is fifty-eight, so you could skip the MBA, work at Google, and probably get most of the connections you need. Later, you can hire Harvard MBAs to prepare your income taxes.
  • People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.
  • All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.

Knowing LinkedIn is powerful and acting on it, are two different things. So today, log into your LinkedIn profile and update it. Connect with your group members and see what they have to say about your shared interests and industry. You’ll be shocked to know how much insightful these forums can get.

And just in case you were wondering how, here’s what we found:

Make Your LinkedIn Profile Work For You