Tag Archives: B2B Content

Steal ideas, not content

Plagiarism, content duplication and newer Google algorithms that promise numerical weightings to content owners have fought the long war of providing us with Faster results vs Original results. That, we believe, is what gives makes social media its reputation of being unreliable this often. Blaming journalistic ethics, intended readership or even Google for this could […]

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Smart ways to use Videos for B2B Marketing

According to SmartBrief, ‘66.5% of businesses have adopted social media in the past 18 months’. Moreover, in the B2B space, online marketing channels are gaining a lot of traction because of their lower delivery costs and higher response rates, as well as the potential for greater ROI than can be seen in traditional mediums like […]

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Content Marketing: Managing your content

Does your company create content just for the sake of having it? Does it have enough content, but not enough relevant content? Do you struggle between quality and quantity when it comes to generating content for your brand? There is a lot more to content than just white papers. Everything from blog posts, videos, photographs, […]

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