Tag Archives: B2B Email Marketing

4 Email Marketing approaches to consider before you run a campaign

According to a survey organized by BtoB Magazine in January 2011, 63% of respondents would like to increase spending on email marketing in 2011. This is not surprising since 72% of those respondents answered that Return-of-Investment (ROI) on their email marketing campaigns is excellent. There is a right way and several wrong ways to use email marketing as […]

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How to get started with building an Email List yourself: Email Marketing Tactics

Building your email list should be one of your top most critical marketing goals. Every goal needs planning and strategizing. Here are a few tips and best practices for the some of the businesses that still haven’t built an email list of subscribers that can help them with their long term marketing efforts. So, what […]

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A complete guide to tips and best practices for Email Marketing

Email Marketing is a cost effective alternative to Direct Marketing, but can hardly replace it. Yet, emails are the quickest, cheapest, most delivered and by far, the most simple of all ways to convey your message to anyone across the world. We do not guarantee that email marketing tips and tricks will make you rich overnight. […]

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Top 10 ways to make your Email Marketing Campaign effective and valuable

Most people don’t fancy opening emails with sales pitches and special offers inside because 9/10 times they don’t find it much of their interest. They are barely eager to get the next email from the same vendor. Yet many companies use their email newsletter to barrage their customers and prospects with offers and promotions. If […]

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Top 10 Email Marketing Myths that Marketers should be wary of

The number of people who are currently using the Email Marketing strategy to bolster their business a living proof of the claim, ‘Email Marketing works’. However, it is important for marketers to understand that there are associated drawbacks and unavoidable pitfalls, which a business has to prepare for to survive in this business. Survival is […]

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Why the success of your Email Marketing Campaign depends upon your Landing Page?

A Forrester Research Study found that conversion rate of your landing page typically varies from 1% to 4% with under 2% for most businesses. Assuming we’re not eBay or Amazon, the average conversion rate should be 1%. Now if statistics say that having a conversion rate of 1% for your page is considered successful, research […]

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Email Marketing: Importance of a Mobile-Ready Email Design

With Email Marketing taking over marketers, here are a few statistics according to a recent survey: 72% of respondents answered that Return-of-Investment (ROI) of their email marketing campaigns was better than most other means. 39.4% of marketing industry executives called Email Marketing the most powerful advertising channel for their business 63% of respondents would like […]

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Email Marketing: How to stop your recipients from hitting the ‘Spam’ or ‘Junk’ button?

Inspite of you using the best email practices, having an excellent reputation, and providing quality, relevant content in your email newsletter, email recipients may conveniently consider your broadcasts as ‘junk’ or ‘spam’ without worrying about the consequences to senders with reputations, products and marketing practices. This is according to recent research by our partners MarketingSherpa, your […]

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B2B Email Marketing: Top 4 areas that need a disciplined approach

According to a survey organized by BtoB Magazine in January 2011, 63% of respondents would like to increase spending on email marketing in 2011. This is not surprising since 72% of those respondents answered that Return-of-Investment (ROI) on their email marketing campaigns is excellent. There is a right way and several wrong ways to use email marketing […]

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