Tag Archives: Blogging

Steal ideas, not content

Plagiarism, content duplication and newer Google algorithms that promise numerical weightings to content owners have fought the long war of providing us with Faster results vs Original results. That, we believe, is what gives makes social media its reputation of being unreliable this often. Blaming journalistic ethics, intended readership or even Google for this could […]

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Blogs and Banter in the world of brands: 8 Things you ought to know about blogging

1) Blogs are not about the media, but about democracy Everyone is a reporter, you know. As a representative of the communications department, one can’t help but agree with it. Imagine a world where everyone had a secret diary which everyone else could read. It is nearly that bad. 2) Blogs are not about recall […]

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5 Things to keep in mind before creating a content strategy for your B2B Blog

If your business has decided to jump on the blogwagon, it’s essential to understand exactly what it is that you’re setting out to achieve. Here are 8 great steps for you to follow building your blog strategy: 1. Who Is Your Target Audience? First, who are you writing your blog for? Do your target audience […]

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Bloggers do a lot more than just ‘Blog’: Comic Strips

Most bloggers I’ve spoken to say, “I didn’t want to be a blogger, but now I can’t stop”. The best thing about blogging is you a get media status.  The downside of being a blogger is people think you are media. When a huge part of your career is in publishing technology, as a blogger, it […]

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