Tag Archives: Branding

The art of identifying online influencers to promote branding

The first step to reaching Influencers (who can provide a tangible lift for your brand) is learning how to single them out amidst the Internet buzz. This may seem like finding needles in haystacks initially, but a true trendsetter has the ability to make an announcement and generate a spike of activity in the digital […]

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Social Network Ad Revenues to Reach $10 Billion Worldwide in 2013: Social Update

LinkedIn ad revenues at $140.8 million this year While many a companies still believe Social Media is a fad, recent findings by eMarketer estimates that Worldwide social network ad revenues will reach $5.54 billion this year, with just under half that amount, $2.74 billion, coming from the US market. Revenue growth is solidly in the double […]

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Intense Security measures by Google+ and its effect on brand competition

Few weeks ago, Christian Oestilen of Google daunted businesses for using Google+ with regular profiles. This was because business pages were facing some issues for having a pattern similar to user profiles. Oestilen mentioned in a prior press release that Google will shut down every such profile. However, he assured that by later this year, dedicated […]

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The role of a Logo in your Branding Strategy: How and Why NexSales chose to rebrand!

When branding is spoken about its not uncommon for people to mistake their logo as their “branding”. Your logo is only one piece of your branding strategy, yet powerful. Your logo is a symbol that can provide consumers with instant and powerful brand recognition of your business and the services or products that you offer. […]

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What does increase in the budget of Social Media, Lead Generation and Branding mean to you?

Social media marketing, lead generation and branding are vital. As marketers, we know that well. But nothing speaks for itself like a reliable research. Here are a few recent statistics based on The Forrester Survey that prove my point: B2B marketing budgets are up 6.7 percent on average Tech-service companies have increased their budget by […]

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