Tag Archives: Content Marketing

Steal ideas, not content

Plagiarism, content duplication and newer Google algorithms that promise numerical weightings to content owners have fought the long war of providing us with Faster results vs Original results. That, we believe, is what gives makes social media its reputation of being unreliable this often. Blaming journalistic ethics, intended readership or even Google for this could […]

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Conventional Marketing VS Social Media Marketing: Importance of a content based approach

Sure, everyone says you should be using social media, but can you really use it effectively for the critical tasks you get paid to accomplish as a marketing professional, like lead generation and helping your company’s sales team move the needle? Truth be told, no one is an expert here. Social media is new to […]

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4 Email Marketing approaches to consider before you run a campaign

According to a survey organized by BtoB Magazine in January 2011, 63% of respondents would like to increase spending on email marketing in 2011. This is not surprising since 72% of those respondents answered that Return-of-Investment (ROI) on their email marketing campaigns is excellent. There is a right way and several wrong ways to use email marketing as […]

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Content Marketing: What’s in a headline?

Most social media surveys claim that 80% of readers and viewers get drawn to headlines. If the previous fact left you baffled, statistics state that only 1% of the respondents said that they ignore headlines. We have no doubts about the importance of a headline complementing your content. If you still do, read more. You […]

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How much is too much? – Representing a brand on Social Platforms

As content managers or community managers, it’s important to examine how we define content as “fresh” and “important”. Is all of our content fresh and important to every one of our Twitter followers? If not, just push it out because it’s new and important to you. People must perceive value before they pay attention to your […]

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Content Marketing Study: Using Twitter to boost your B2B social media marketing message

We share 27 million pieces of content every day, a new study says, and that number is increasing everyday. But what types of content are consumers more likely to share? It’s a question top-of-mind for big brands and organizations investing in social media outreach. Here’s a hint. For starters, content that is industry-specific is twice […]

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The never ending debate of Free Content vs. Paid Content: Who pays for your free content

Online publishing / digitization of content has changed the way publishing businesses are run. However, there are these two main things that have changed, evolved, or some say, developed with regards to the availability of content on the web and otherwise: Availability of free content and its significant effect on the patterns of content consumption: The shift […]

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Community Management: How to build a community around a website that hasn’t been launched?

You have a website in the making and you want to keep a ready base of customers, fans and passersby for your start-up enthusiastically. As a community manager would suggest, selling the vision of what you want to accomplish with the site, it would be ideal to collect email addresses so you can notify prospects […]

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Content Marketing: 10 Words to avoid while generating content for your B2B marketing campaign

Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In today’s social media driven B2B space, Content marketing stresses on delivering high-quality, relevant and valuable information to prospects and customers and in-turn drive profitable consumer action. What you […]

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Social Media Marketing: Ways to get your consumers to spread the word using Blogs and Forums

Social Media Marketing is a wide-spread phenomenon. It’s a green alternative, a cost efficient marketing tactic and a two way communication streak. But there’s more to Social Media than just social networking sites. Content Marketing is an important factor of Social Media and is increasingly gaining substance. ‘Blogs’ and ‘Forums’ are coming to become an […]

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