Tag Archives: crm

3 Dimensions to measuring customer engagement in B2B Marketing

To derive business success in B2B Marketing, a company needs to ensure that it drives customer satisfaction, trust and a positive rapport. This formula is especially effective when thinking about customers – their experiences; what you want them to feel, think and do; and what kind of processes and systems you need to build to support […]

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Lead Generation and right way to find out the shelf-life of your lead

In today’s world everyone is looking for immediate gratification. A good rule of thumb is to followup on a lead within 24 hours but the sooner the better. If you are able to contact your lead immediately, they will still have your product or service on the brain. Strike while the iron is hot. The fact that you […]

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Decoding Basics of High Quality Lead Generation

Is your sales team facing an Information Overload? Are they apparently working on a big bag of leads sent to them from the Marketing team? It seems like you have enough to keep your sales people busy; but is it enough to create the desired business? In most companies, it’s a standard procedure for the […]

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