Tag Archives: Database Marketing

Data Quality: Root Causes of Data Quality Issues for most Companies

The reasons for bad data quality include fast changing business dynamics, systems management gaps, un-controlled application proliferation and people issues. Before one looks at how to improve data, its prudent to understand the root cause, or the events, which result in data quality deterioration or brings out the existing data quality issues. Business Dynamics Change […]

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How to get started with building an Email List yourself: Email Marketing Tactics

Building your email list should be one of your top most critical marketing goals. Every goal needs planning and strategizing. Here are a few tips and best practices for the some of the businesses that still haven’t built an email list of subscribers that can help them with their long term marketing efforts. So, here […]

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First Aid Guide for Your Ailing Email Marketing Plan: Tips and Best Practices

Get a database. Create a list based on certain criteria. Draft an email message with content from your brochure and send. If it works, send another batch of email. If it doesn’t work, send another batch of emails… Is that how your email marketing has worked so far? Then let’s start with some quick first […]

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Importance of Direct Mailing and tactics by David Ogilvy

With Email Marketing blooming and taking over traditional marketing techniques, many firms seem to have increased their budgets for modern mailing and marketing campaigns. For professionals like us, it is important to know that Direct Mailing is anything but a traditional marketing technique. Infact, it is a thoughtful yet contemporary strategy that marketers and advertisers […]

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Importance of Data Quality: Tips and Best Practices for improving Data Quality

It is always a delight to find your data neatly compiled and easily accessible. Same goes with businesses; they prefer to have their data well organised and relevant. In this post, we have compiled a list of quotes about Data Quality from the insiders. If data quality wasn’t one of your top priorities yet, reading […]

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How ‘Custom Built Lists’ result in stronger ROI and a larger outreach: Case Study

Whether you call it a case study, a success story, or something else, these little action-packed workhorses go a long way towards helping marketers and sales personnel learn, improvise and direct their campaigns and strategies accordingly . Nex-sales Solutions being a Demand Generation and Social Media Marketing company, remains focused on end-to-end demand generation services providing […]

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Boosting Telephonic Lead Generation Campaigns

Forrester Trends, in their recent report, state that Inside Sales is one of the most effective B2B tactic used by marketers. That explains why every business needs a sales team. This is where telemarketing steps in. Personal feelings aside, one cannot deny that telemarketing is an essential aspect of a business. It helps companies maintain […]

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Choosing your ‘List Vendor’ is as important as choosing your ‘Prospect’

You are almost ready to execute your marketing campaign for your new service, which is targeted at a new market for your business. As a final step, you need a database of contacts who will be interested in your product. From the many contact databases available, how do you pick the right ones? This post […]

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