Tag Archives: Email Marketing

Why ‘Permission’ is the most important aspect of Email Marketing

Interactive aspects of marketing are becoming a larger part of the marketing mix by the day. A certain Forrester report estimates that by 2016, online advertising spend will be equivalent to television spend today. This means marketers will spend $77 billion on interactive marketing alone by 2016. The benefits of professional email marketing have been […]

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Email Marketing Measurement: A complete guide to help you track your efforts

Tracking your Email Marketing efforts: Where to start? When all the steps of your email marketing guide have been followed – goals have been set, the email message has been created and distributed, and time comes to track the message. Bounces and opens are mandatory – if people aren’t receiving or opening your message, then […]

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4 Email Marketing approaches to consider before you run a campaign

According to a survey organized by BtoB Magazine in January 2011, 63% of respondents would like to increase spending on email marketing in 2011. This is not surprising since 72% of those respondents answered that Return-of-Investment (ROI) on their email marketing campaigns is excellent. There is a right way and several wrong ways to use email marketing as […]

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4 Email Marketing areas you can’t afford to overlook

So many people who use email marketing make a mistake of believing that all types of email marketing are effective.  This can’t be further away from the real truth. Many business owners make mistakes in choosing incompatible marketing methods.  This can lead them to making mistakes such as not being well prepared for an increase […]

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Email Marketing vs Social Media Marketing: Weighing B2B Priorities

Email Marketing and Social Media seem to have been debated upon for which one proves as a better platform to driving sales and marketing. Both of them have different approaches to B2B and B2C businesses and speaking of B2B, experts argue that Email Marketing wins over Social Media largely. Social media, while still maintaining a […]

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How to get started with building an Email List yourself: Email Marketing Tactics

Building your email list should be one of your top most critical marketing goals. Every goal needs planning and strategizing. Here are a few tips and best practices for the some of the businesses that still haven’t built an email list of subscribers that can help them with their long term marketing efforts. So, here […]

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First Aid Guide for Your Ailing Email Marketing Plan: Tips and Best Practices

Get a database. Create a list based on certain criteria. Draft an email message with content from your brochure and send. If it works, send another batch of email. If it doesn’t work, send another batch of emails… Is that how your email marketing has worked so far? Then let’s start with some quick first […]

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Why Email Marketing cannot be measured by Clickthrough rates alone: Marketing Sherpa Email Marketing Metrics Report

Email Marketing being a crucial part of marketing, has become increasingly important to track results. Methods to track your email marketing campaign results have been discussed over time. A recent report by our partners, Marketing Sherpa, reveals that it is not half as crucial what method you use for tracking, if you don’t know what […]

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A complete guide to tips and best practices for Email Marketing

Email Marketing is a cost effective alternative to Direct Marketing, but can hardly replace it. Yet, emails are the quickest, cheapest, most delivered and by far, the most simple of all ways to convey your message to anyone across the world. We do not guarantee that email marketing tips and tricks will make you rich overnight. […]

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