Tag Archives: Landing Page Optimization

Landing Page Optimization: How much is too much for testing B2B Lead Generation?

According to Marketing Sherpa’s Landing Page Handbook, improving your landing pages can increase your conversions by 40% or more. Perhaps the largest difference between business-to-consumer (B2C) and business-to-business (B2B) pay-per-click is that the post-click goal for most B2B marketers is to capture a lead, not make a sale. This means that B2B companies must focus […]

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Why the success of your Email Marketing Campaign depends upon your Landing Page?

A Forrester Research Study found that conversion rate of your landing page typically varies from 1% to 4% with under 2% for most businesses. Assuming we’re not eBay or Amazon, the average conversion rate should be 1%. Now if statistics say that having a conversion rate of 1% for your page is considered successful, research […]

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How B2B Marketers use Facebook Landing Pages for conversion

With so much being spoken about the landing pages, it takes no Einstein to gather that these Facebook Landing Pages are something to work on. A landing page is just what it sounds like; it’s a page your visitors arrive at. As B2B marketers, we are aware of the growing number of facebook users. But […]

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