Tag Archives: Lead generation

Exploring Direct Marketing and Building Profitable Relationships

Direct Marketing enables communication with targeted groups of consumers and it helps you build profitable customer relationships.  It can help you achieve specific objectives such as: Generate new business leads and sales Increase sales from existing customers Re-establish relationships with dormant customers Increase customer loyalty Direct marketing is an especially useful tool for small businesses because […]

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Landing Page Optimization: How much is too much for testing B2B Lead Generation?

According to Marketing Sherpa’s Landing Page Handbook, improving your landing pages can increase your conversions by 40% or more. Perhaps the largest difference between business-to-consumer (B2C) and business-to-business (B2B) pay-per-click is that the post-click goal for most B2B marketers is to capture a lead, not make a sale. This means that B2B companies must focus […]

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Lead Generation and Lead Nurturing- Tips to help you make the most of your efforts

If a certain Mr Smith is busy searching for a solution, you generate interest but fail to follow up. How long before you’ve blown your window? He might be real excited right now, but how long does it take for the lustre to wear off and your lead to go elsewhere and begin to lose […]

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3 Ways to ensure your Lead Generation efforts are not underutilized

You may put a lot of effort and energy into your Lead Gen campaign, but if you’re not doing it right, all efforts in vain. Even as conscious businesses here, we may have wasted lead generation measures creating a hole in our profitability. It is important that businesses be protected from the following harmful UU […]

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A complete guide to tips and best practices for Email Marketing

Email Marketing is a cost effective alternative to Direct Marketing, but can hardly replace it. Yet, emails are the quickest, cheapest, most delivered and by far, the most simple of all ways to convey your message to anyone across the world. We do not guarantee that email marketing tips and tricks will make you rich overnight. […]

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Lead Generation Case Study: Importance of Appointment Setting for your business

When you have a business and decide to invest in lead generation, appointment setting is one thing you must concentrate on to pull more sales strings. It is the most effective and workable Business-to-Business communication tool to give you soaring profits. However, with the changes in emerging times, it is effective to have an appropriate […]

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Importance of Data Quality: Tips and Best Practices for improving Data Quality

It is always a delight to find your data neatly compiled and easily accessible. Same goes with businesses; they prefer to have their data well organised and relevant. In this post, we have compiled a list of quotes about Data Quality from the insiders. If data quality wasn’t one of your top priorities yet, reading […]

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How ‘Custom Built Lists’ result in stronger ROI and a larger outreach: Case Study

Whether you call it a case study, a success story, or something else, these little action-packed workhorses go a long way towards helping marketers and sales personnel learn, improvise and direct their campaigns and strategies accordingly . Nex-sales Solutions being a Demand Generation and Social Media Marketing company, remains focused on end-to-end demand generation services providing […]

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Boosting Telephonic Lead Generation Campaigns

Forrester Trends, in their recent report, state that Inside Sales is one of the most effective B2B tactic used by marketers. That explains why every business needs a sales team. This is where telemarketing steps in. Personal feelings aside, one cannot deny that telemarketing is an essential aspect of a business. It helps companies maintain […]

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Lead Generation: The importance of nurturing your leads before you begin to lose value

If a certain Mr Smith is busy searching for a solution, you generate interest but fail to follow up. How long before you’ve blown your window? He might be real excited right now, but how long does it take for the lustre to wear off and your lead to go elsewhere and begin to lose […]

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