Tag Archives: marketing

Sales Capacity and Pipeline Velocity

Scaling Sales Capacity and Pipeline Velocity If you think of each sales representative like a manufacturing plant, then each person on your team has a measurable capacity.  A sales rep can “manufacture” X number of phone calls, leave X number of voicemails, send X number of emails, have X number of conversations, and so on. […]

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The role of a Logo in your Branding Strategy: How and Why NexSales chose to rebrand!

When branding is spoken about its not uncommon for people to mistake their logo as their “branding”. Your logo is only one piece of your branding strategy, yet powerful. Your logo is a symbol that can provide consumers with instant and powerful brand recognition of your business and the services or products that you offer. […]

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World No Tobacco Day- Key takeaways for marketers

It is an indisputable fact that cigarettes kill and to top it all, today marks the ‘World No Tobacco Day’. As marketers, we have been blamed to lack the strength of character to look beyond our own interests and campaign against an industry that doubtlessly supplies something unethical. Here are 3 tips marketers could use […]

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How adding a context to your content on Twitter can help your brand grow?

It came as no surprise when research stated that Osama Bin Laden’s death filled social media sites more than an hour before the official word was out from the President of the U.S, Barack Obama. Now this is because the world has seen this happening before:  The tsunami and earthquake that hit Japan is one […]

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Top 20 Lead Generation Quotes: Insights from the insiders

For all you Lead Generation enthusiasts, we dive into the pool of content and pick out the top 10 quotes that we think might interest you: “Lead Generation excels when a campaign is looking to capture a piece of factual intelligence that could never be modelled or predicted through profiling and sophisticated propensity algorithms.” -Chris […]

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3 steps to give your Social Lead Generation Process a kick start

‘Social Lead Generation’, as Christopher Hosford explains in his post, ‘Social lead generation: A work in progress‘ , is the use of social media for lead generation purposes among digital marketers. Here are a few steps to successfully implement Social Lead Generation Process: 1. Be an active participant: Being a part of social media as a […]

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Gartner publication mentions Nex-sales as a consultative partner for targeted list building

We’ve been working on a whitepaper over the past couple weeks that highlights best practices for marketing automation to support sales, based on our experiences from various client engagements. A new report from Gartner supports some of our insights and learning. The Gartner publication, “Marketing Essentials: How to Automate B2B Lead Nurturing”, authored by Richard Fouts, […]

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Welcome to B2B Leadzine

Welcome to B2B Leadzine! Today we are in the Information Age where there’s no longer a question of “Where do I find it?” The more probable question is “Which source should I trust?” Powered by Nex-sales– an end-to-end demand generation company, B2B Leadzine exists to bring to you everything in B2B markets you wanted to […]

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