Tag Archives: ROI

Reinventing Telemarketing Through Innovation

Telemarketing is increasingly being frowned upon with lesser and lesser budgets being allocated to it. This is in spite of the fact that it is telemarketing is one of the most effective tools with higher conversion rates (about 27%). The problem – Telemarketing is Expensive! 62% of B2B marketers complained that lack of resources, staffing […]

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A good time to invest in Social Media, or not: Find out what’s best for your business

As of mid 2011, 44-percent of Fortune 500 companies didn’t have a Facebook account and another 40-percent don’t have a Twitter presence. These companies –with a vastness of resources haven’t taken the time to ask their in-house IT guys to set up a simple Facebook page? With online communities blooming, we have had to fight, tooth-and-nail, […]

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How ‘Custom Built Lists’ result in stronger ROI and a larger outreach: Case Study

Whether you call it a case study, a success story, or something else, these little action-packed workhorses go a long way towards helping marketers and sales personnel learn, improvise and direct their campaigns and strategies accordingly . Nex-sales Solutions being a Demand Generation and Social Media Marketing company, remains focused on end-to-end demand generation services providing […]

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