Tag Archives: SEO

Blogs and Banter in the world of brands: 8 Things you ought to know about blogging

1) Blogs are not about the media, but about democracy Everyone is a reporter, you know. As a representative of the communications department, one can’t help but agree with it. Imagine a world where everyone had a secret diary which everyone else could read. It is nearly that bad. 2) Blogs are not about recall […]

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5 Things to keep in mind before creating a content strategy for your B2B Blog

If your business has decided to jump on the blogwagon, it’s essential to understand exactly what it is that you’re setting out to achieve. Here are 8 great steps for you to follow building your blog strategy: 1. Who Is Your Target Audience? First, who are you writing your blog for? Do your target audience […]

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SEO Revolution: Google’s +1 Button, Twitter’s Follow Button and Facebook’s ‘Like’ Button

The much-anticipated Google’s ‘+1 button’ and Twitter’s ‘Follow’ buttons for websites have arrived; apart from the existing ‘Like’ button provided by Facebook. Using a self-serve code generator, webmasters can now add the button to their website pages. SEO is all about how well connected your community platforms are. Inculcating these custom tabs will increase the brand […]

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Google’s Panda update causes outranking of your original content

When Google launched Panda update this year, they claimed to have aims towards dropping down the duplicate and notorious websites that may have low quality or unsuitable content. This change, or as Google calls it, ‘improvement’, has created a lot of buzz on the social space because of its effects on websites and illegitimate content […]

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