Tag Archives: Social Media Marketing

Blogs and Banter in the world of brands: 8 Things you ought to know about blogging

1) Blogs are not about the media, but about democracy Everyone is a reporter, you know. As a representative of the communications department, one can’t help but agree with it. Imagine a world where everyone had a secret diary which everyone else could read. It is nearly that bad. 2) Blogs are not about recall […]

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A good time to invest in Social Media, or not: Find out what’s best for your business

As of mid 2011, 44-percent of Fortune 500 companies didn’t have a Facebook account and another 40-percent don’t have a Twitter presence. These companies –with a vastness of resources haven’t taken the time to ask their in-house IT guys to set up a simple Facebook page? With online communities blooming, we have had to fight, tooth-and-nail, […]

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5 Things to keep in mind before creating a content strategy for your B2B Blog

If your business has decided to jump on the blogwagon, it’s essential to understand exactly what it is that you’re setting out to achieve. Here are 8 great steps for you to follow building your blog strategy: 1. Who Is Your Target Audience? First, who are you writing your blog for? Do your target audience […]

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How Internet influences buying decisions and what you should do about it

There was a time when consumers looked out to relatives, friends and/or neighbours while making purchase related decisions. With the ever-emerging Internet, even strangers sharing common ideas have become influencers, says new wisdom on changing market practices. There are many tools to do this, such as a Website recommendation, a voting button, a favourite list. […]

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Top 8 reasons why people Unfollow or Unlike a brand’s page: Social Media Marketing

When people don’t subscribe to your brand, it seems as though you don’t make enough conversations, But when these consumers click ‘unfollow’ or ‘Unlike’ on brand oages, it’s a call for concern and requires revaluating your campaign content or execution. We have noticed a fan/subscriber ‘Unliking’ or ‘Unfollowing’ a brand usually because of one of the […]

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All that you need to know before you create A Google+ Page for your B2B Company

We know you don’t want yet another platform to put your brand on with Twitter and Facebook being enough to keep up with, but Google doesn’t seem to think so. So should you spread yourself even thinner than you already are? Take a look at this Google+ brand page breakdown from by Information Architect, Micah France, […]

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Prerequisites for marketers who wish to use Social Media for Lead Generation

There are a couple of important factors to consider when investing in Social Media for lead generation: Your social media team size. The amount of time you’re willing to invest in Social Media. These two factors should allow you to carefully choose the Social Media channels you can invest it. For instance, Twitter would require a […]

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Conventional Marketing VS Social Media Marketing: Importance of a content based approach

Sure, everyone says you should be using social media, but can you really use it effectively for the critical tasks you get paid to accomplish as a marketing professional, like lead generation and helping your company’s sales team move the needle? Truth be told, no one is an expert here. Social media is new to […]

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Social Network Ad Revenues to Reach $10 Billion Worldwide in 2013: Social Update

LinkedIn ad revenues at $140.8 million this year While many a companies still believe Social Media is a fad, recent findings by eMarketer estimates that Worldwide social network ad revenues will reach $5.54 billion this year, with just under half that amount, $2.74 billion, coming from the US market. Revenue growth is solidly in the double […]

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Social Media Update: Google Analytics Releases its Real Time Dashboard as Enterprise Tier and what it means for your Website

To be at par with the fast moving world of the Web, Google Analytics unveils the Google Analytics Real-Time, which will give you a real time up-to-the minute update on whatever is happening on your website and more. The new metamorphosis of Google Analytics will be in the form of a set of new reports […]

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