Marketing Sherpa and Mashable’s study confirms the phenomenon of Social Media Revolution and its ever increasing budget spend! May 31, 2011 admin B2B Sales and Marketing, Blog, Social Media Marketing No comments yet Social Media and its ever increasing budget have been talked about for a while now. Surveys have confirmed the phenomenon too. According to our partners; Marketing Sherpa’s, […] Read more
World No Tobacco Day- Key takeaways for marketers May 31, 2011 admin B2B Sales and Marketing, Blog, Social Media Marketing No comments yet It is an indisputable fact that cigarettes kill and to top it all, today marks the ‘World No Tobacco Day’. As marketers, we have been blamed to […] Read more
Top 10 Email Marketing Myths that Marketers should be wary of May 26, 2011 admin Blog, Email Marketing No comments yet The number of people who are currently using the Email Marketing strategy to bolster their business a living proof of the claim, ‘Email Marketing works’. However, it […] Read more
Boosting Telephonic Lead Generation Campaigns May 26, 2011 admin Blog, Database Management, Lead generation No comments yet Forrester Trends, in their recent report, state that Inside Sales is one of the most effective B2B tactic used by marketers. That explains why every business needs […] Read more
Choosing your ‘List Vendor’ is as important as choosing your ‘Prospect’ May 23, 2011 admin Blog, Database Management No comments yet You are almost ready to execute your marketing campaign for your new service, which is targeted at a new market for your business. As a final step, […] Read more
Smart ways to use Videos for B2B Marketing May 20, 2011 admin B2B Sales and Marketing, Blog No comments yet According to SmartBrief, ‘66.5% of businesses have adopted social media in the past 18 months’. Moreover, in the B2B space, online marketing channels are gaining a lot […] Read more
Marketers refuse to hire people without a LinkedIn profile May 13, 2011 admin Blog, Social Media Marketing No comments yet LinkedIn is powerful. LinkedIn is important. We’ve been told that often as B2B marketers. As social media marketers, we always end up overlooking our own profiles and […] Read more
Lead Generation: The importance of nurturing your leads before you begin to lose value May 9, 2011 admin Blog, Lead generation No comments yet If a certain Mr Smith is busy searching for a solution, you generate interest but fail to follow up. How long before you’ve blown your window? He […] Read more
Why the success of your Email Marketing Campaign depends upon your Landing Page? May 6, 2011 admin Blog, Email Marketing, Social Media Marketing No comments yet A Forrester Research Study found that conversion rate of your landing page typically varies from 1% to 4% with under 2% for most businesses. Assuming we’re not […] Read more
Email Marketing: Importance of a Mobile-Ready Email Design May 5, 2011 admin Blog, Email Marketing No comments yet With Email Marketing taking over marketers, here are a few statistics according to a recent survey: 72% of respondents answered that Return-of-Investment (ROI) of their email marketing […] Read more