Why Email Marketing cannot be measured by Clickthrough rates alone: Marketing Sherpa Email Marketing Metrics Report June 30, 2011 admin Blog, Email Marketing No comments yet Email Marketing being a crucial part of marketing, has become increasingly important to track results. Methods to track your email marketing campaign results have been discussed over […] Read more
5 must-watch presentations for Marketers: Tips, Best Practices and Statistics June 28, 2011 admin B2B Sales and Marketing, Blog No comments yet Just as Seth Godin puts it, “The only way to grow as a marketer is to better than the good”, but being good comes with practise and […] Read more
Importance of Email Marketing and Increase in budgets for 2011 June 27, 2011 admin Blog, Email Marketing No comments yet It‘s no surprise that customer retention and lead generation are very important in today‘s economy and are the objectives that email marketers are working hardest to achieve. […] Read more
Data Quality and B2B Marketing Comic Strips June 24, 2011 admin B2B Sales and Marketing, Blog, Database Management No comments yet Just as we recommend, create or publish light-hearted comic strips that help you welcome your weekend with an approving nod and an understanding grin; this week, yet again […] Read more
Content Marketing: 10 Words to avoid while generating content for your B2B marketing campaign June 23, 2011 admin B2B Sales and Marketing, Blog No comments yet Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In […] Read more
Direct Mailing: 5 steps to a successful campaign June 22, 2011 admin Blog, Database Management No comments yet As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVo®, marketers are challenged in managing multi-channel messaging opportunities. That’s why […] Read more
A complete guide to tips and best practices for Email Marketing June 21, 2011 admin Blog, Email Marketing No comments yet Email Marketing is a cost effective alternative to Direct Marketing, but can hardly replace it. Yet, emails are the quickest, cheapest, most delivered and by far, the […] Read more
Lead Generation Case Study: Importance of Appointment Setting for your business June 20, 2011 admin Blog, Lead generation No comments yet When you have a business and decide to invest in lead generation, appointment setting is one thing you must concentrate on to pull more sales strings. It […] Read more
Social Media Marketing: Ways to get your consumers to spread the word using Blogs and Forums June 18, 2011 admin Blog, Social Media Marketing No comments yet Social Media Marketing is a wide-spread phenomenon. It’s a green alternative, a cost efficient marketing tactic and a two way communication streak. But there’s more to Social […] Read more
Bloggers do a lot more than just ‘Blog’: Comic Strips June 17, 2011 admin B2B Sales and Marketing, Blog, Social Media Marketing No comments yet Most bloggers I’ve spoken to say, “I didn’t want to be a blogger, but now I can’t stop”. The best thing about blogging is you a get […] Read more