How much is too much? – Representing a brand on Social Platforms August 31, 2011 admin Advertising and Branding, B2B Sales and Marketing, Blog, Social Media Marketing No comments yet As content managers or community managers, it’s important to examine how we define content as “fresh” and “important”. Is all of our content fresh and important to every […] Read more
4 Email Marketing areas you can’t afford to overlook August 24, 2011 admin Blog, Email Marketing No comments yet So many people who use email marketing make a mistake of believing that all types of email marketing are effective. This can’t be further away from the […] Read more
Content Marketing Study: Using Twitter to boost your B2B social media marketing message August 24, 2011 admin Advertising and Branding, B2B Sales and Marketing, Blog, Social Media Marketing No comments yet We share 27 million pieces of content every day, a new study says, and that number is increasing everyday. But what types of content are consumers more […] Read more
Allocation of B2B Marketing Budgets: Marketing Sherpa Report August 23, 2011 admin B2B Sales and Marketing, Blog No comments yet B2B Marketing budget allocations determine your marketing priorities and offer a challenge to use tactics that will provide maximum ROI in your limited budget. Jen Doyle, Senior […] Read more
What makes Email Marketing different?: A piece by Kaitlin Duck Sherwood August 18, 2011 admin Blog, Email Marketing No comments yet Email Marketing has taken off over the years. It has gained popularity and interest with technology and its inexpensive nature. But what makes email marketing different apart […] Read more
3 Ways to ensure your Lead Generation efforts are not underutilized August 16, 2011 admin Blog, Lead generation No comments yet You may put a lot of effort and energy into your Lead Gen campaign, but if you’re not doing it right, all efforts in vain. Even as […] Read more
Email Marketing vs Social Media Marketing: Weighing B2B Priorities August 11, 2011 admin B2B Sales and Marketing, Blog, Email Marketing, Social Media Marketing No comments yet Email Marketing and Social Media seem to have been debated upon for which one proves as a better platform to driving sales and marketing. Both of them […] Read more
The never ending debate of Free Content vs. Paid Content: Who pays for your free content August 9, 2011 admin Advertising and Branding, Blog No comments yet Online publishing / digitization of content has changed the way publishing businesses are run. However, there are these two main things that have changed, evolved, or some say, developed […] Read more
Intense Security measures by Google+ and its effect on brand competition August 8, 2011 admin Advertising and Branding, Blog, Social Media Marketing No comments yet Few weeks ago, Christian Oestilen of Google daunted businesses for using Google+ with regular profiles. This was because business pages were facing some issues for having a pattern […] Read more
How to get started with building an Email List yourself: Email Marketing Tactics August 4, 2011 admin Blog, Database Management No comments yet Building your email list should be one of your top most critical marketing goals. Every goal needs planning and strategizing. Here are a few tips and best […] Read more