Atlas Systems had focused most of its targeting efforts on Financial Services and Life Sciences. While they highlighted the need to build high-accuracy contact lists for the 2 identified industries, they hit a wall when it came to identifying other industries to broaden their target market.
Nexsales swiftly identified the TAM from Atlas Systems' existing CRM, executing a seamless data unification process to deliver unmatched accuracy levels. Leveraging their proprietary 'Clone your Customers' process, Nexsales then crafted an industry prioritization matrix and TAM/SAM/SOM analysis to provide Atlas Systems with a definitive roadmap for market expansion. There was close monitoring of the outreach process to measure relative conversion and penetration into each of the SOM segments.