5 Things to keep in mind before creating a content strategy for your B2B Blog January 9, 2012 admin Advertising and Branding, Blog, Social Media Marketing Comments Off on 5 Things to keep in mind before creating a content strategy for your B2B Blog If your business has decided to jump on the blogwagon, it’s essential to understand exactly what it is that you’re setting out to achieve. Here are 8 […] Read more
How Internet influences buying decisions and what you should do about it January 6, 2012 admin Advertising and Branding, Blog Comments Off on How Internet influences buying decisions and what you should do about it There was a time when consumers looked out to relatives, friends and/or neighbours while making purchase related decisions. With the ever-emerging Internet, even strangers sharing common ideas […] Read more
Excerpts from the consumers- Hear what they have to say! December 5, 2011 admin Advertising and Branding, Blog Comments Off on Excerpts from the consumers- Hear what they have to say! On this Monday, as we all struggle back to work leaving our Sunday behind to embrace the world of Marketing and Sales, we at NexSales took the […] Read more
The art of identifying online influencers to promote branding November 16, 2011 admin Advertising and Branding, Blog Comments Off on The art of identifying online influencers to promote branding The first step to reaching Influencers (who can provide a tangible lift for your brand) is learning how to single them out amidst the Internet buzz. This […] Read more
Social Network Ad Revenues to Reach $10 Billion Worldwide in 2013: Social Update October 5, 2011 admin Advertising and Branding, Blog, Social Media Marketing Comments Off on Social Network Ad Revenues to Reach $10 Billion Worldwide in 2013: Social Update LinkedIn ad revenues at $140.8 million this year While many a companies still believe Social Media is a fad, recent findings by eMarketer estimates that Worldwide social network […] Read more
Content Marketing: What’s in a headline? September 16, 2011 admin Advertising and Branding, Blog, Email Marketing, Social Media Marketing No comments yet Most social media surveys claim that 80% of readers and viewers get drawn to headlines. If the previous fact left you baffled, statistics state that only 1% […] Read more
How much is too much? – Representing a brand on Social Platforms August 31, 2011 admin Advertising and Branding, B2B Sales and Marketing, Blog, Social Media Marketing No comments yet As content managers or community managers, it’s important to examine how we define content as “fresh” and “important”. Is all of our content fresh and important to every […] Read more
Content Marketing Study: Using Twitter to boost your B2B social media marketing message August 24, 2011 admin Advertising and Branding, B2B Sales and Marketing, Blog, Social Media Marketing No comments yet We share 27 million pieces of content every day, a new study says, and that number is increasing everyday. But what types of content are consumers more […] Read more
The never ending debate of Free Content vs. Paid Content: Who pays for your free content August 9, 2011 admin Advertising and Branding, Blog No comments yet Online publishing / digitization of content has changed the way publishing businesses are run. However, there are these two main things that have changed, evolved, or some say, developed […] Read more
Intense Security measures by Google+ and its effect on brand competition August 8, 2011 admin Advertising and Branding, Blog, Social Media Marketing No comments yet Few weeks ago, Christian Oestilen of Google daunted businesses for using Google+ with regular profiles. This was because business pages were facing some issues for having a pattern […] Read more