8 Reasons to step into Direct Marketing, if you haven’t already January 26, 2012 admin Blog, Database Management Comments Off on 8 Reasons to step into Direct Marketing, if you haven’t already Direct Marketing enables communication with targeted groups of consumers and it helps you build profitable customer relationships. Here are 8 objectives Direct Marketing will help you achieve. […] Read more
3 Effortless ways to build a list yourself January 19, 2012 admin Blog, Database Management Comments Off on 3 Effortless ways to build a list yourself List Building is not just about earning an income using the Internet. It is also about having a list of active subscribers, converting them into prospects and […] Read more
Unique Ideas for List Building: Microsoft Caselet December 15, 2011 admin Blog, Database Management Comments Off on Unique Ideas for List Building: Microsoft Caselet Background: One of the major IT clients, Microsoft India, wanted to develop database of software developers and IT architects in India. The client wanted to engage these […] Read more
Data Quality: Root Causes of Data Quality Issues for most Companies September 13, 2011 admin Blog, Database Management No comments yet The reasons for bad data quality include fast changing business dynamics, systems management gaps, un-controlled application proliferation and people issues. Before one looks at how to improve […] Read more
How to get started with building an Email List yourself: Email Marketing Tactics August 4, 2011 admin Blog, Database Management No comments yet Building your email list should be one of your top most critical marketing goals. Every goal needs planning and strategizing. Here are a few tips and best […] Read more
Importance of Direct Mailing and tactics by David Ogilvy July 28, 2011 admin Blog, Database Management No comments yet With Email Marketing blooming and taking over traditional marketing techniques, many firms seem to have increased their budgets for modern mailing and marketing campaigns. For professionals like […] Read more
Data Quality and B2B Marketing Comic Strips June 24, 2011 admin B2B Sales and Marketing, Blog, Database Management No comments yet Just as we recommend, create or publish light-hearted comic strips that help you welcome your weekend with an approving nod and an understanding grin; this week, yet again […] Read more
Direct Mailing: 5 steps to a successful campaign June 22, 2011 admin Blog, Database Management No comments yet As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVo®, marketers are challenged in managing multi-channel messaging opportunities. That’s why […] Read more
Importance of Data Quality: Tips and Best Practices for improving Data Quality June 14, 2011 admin Blog, Database Management No comments yet It is always a delight to find your data neatly compiled and easily accessible. Same goes with businesses; they prefer to have their data well organised and […] Read more
How ‘Custom Built Lists’ result in stronger ROI and a larger outreach: Case Study June 6, 2011 admin Blog, Database Management No comments yet Whether you call it a case study, a success story, or something else, these little action-packed workhorses go a long way towards helping marketers and sales personnel learn, […] Read more