Social media and email marketing in perfect harmony: Ideas to integrate your efforts January 17, 2012 admin Blog, Email Marketing, Social Media Marketing Comments Off on Social media and email marketing in perfect harmony: Ideas to integrate your efforts While many companies utilize both social media and email marketing most companies are missing out on the substantial benefits of integrating the two methods. With integration between […] Read more
Why ‘Permission’ is the most important aspect of Email Marketing January 3, 2012 admin Blog, Email Marketing Comments Off on Why ‘Permission’ is the most important aspect of Email Marketing Interactive aspects of marketing are becoming a larger part of the marketing mix by the day. A certain Forrester report estimates that by 2016, online advertising spend […] Read more
Email Marketing Measurement: A complete guide to help you track your efforts December 6, 2011 admin Blog, Email Marketing Comments Off on Email Marketing Measurement: A complete guide to help you track your efforts Tracking your Email Marketing efforts: Where to start? When all the steps of your email marketing guide have been followed – goals have been set, the email […] Read more
4 Email Marketing approaches to consider before you run a campaign November 14, 2011 admin Blog, Email Marketing Comments Off on 4 Email Marketing approaches to consider before you run a campaign According to a survey organized by BtoB Magazine in January 2011, 63% of respondents would like to increase spending on email marketing in 2011. This is not surprising since 72% […] Read more
Content Marketing: What’s in a headline? September 16, 2011 admin Advertising and Branding, Blog, Email Marketing, Social Media Marketing No comments yet Most social media surveys claim that 80% of readers and viewers get drawn to headlines. If the previous fact left you baffled, statistics state that only 1% […] Read more
How to get started with building an Email List yourself: Email Marketing Tactics September 8, 2011 admin Blog, Email Marketing No comments yet Building your email list should be one of your top most critical marketing goals. Every goal needs planning and strategizing. Here are a few tips and best […] Read more
4 Email Marketing areas you can’t afford to overlook August 24, 2011 admin Blog, Email Marketing No comments yet So many people who use email marketing make a mistake of believing that all types of email marketing are effective. This can’t be further away from the […] Read more
What makes Email Marketing different?: A piece by Kaitlin Duck Sherwood August 18, 2011 admin Blog, Email Marketing No comments yet Email Marketing has taken off over the years. It has gained popularity and interest with technology and its inexpensive nature. But what makes email marketing different apart […] Read more
Email Marketing vs Social Media Marketing: Weighing B2B Priorities August 11, 2011 admin B2B Sales and Marketing, Blog, Email Marketing, Social Media Marketing No comments yet Email Marketing and Social Media seem to have been debated upon for which one proves as a better platform to driving sales and marketing. Both of them […] Read more
First Aid Guide for Your Ailing Email Marketing Plan: Tips and Best Practices August 3, 2011 admin Blog, Email Marketing No comments yet Get a database. Create a list based on certain criteria. Draft an email message with content from your brochure and send. If it works, send another batch […] Read more