How B2B Marketers use Facebook Landing Pages for conversion

With so much being spoken about the landing pages, it takes no Einstein to gather that these Facebook Landing Pages are something to work on. A landing page is just what it sounds like; it’s a page your visitors arrive at.

As B2B marketers, we are aware of the growing number of facebook users. But Facebook being a tightly controlled environment, there are fewer opportunities for branding and creating a branded experience for your customers and prospects. But having your presence on the world’s largest social networking site is equally vital. Now this is exactly where Facebook landing pages step in.

The objective is to create custom tabs, and especially landing pages that people see when they first arrive at your Facebook Page. The best use of a landing page is not what it is but the mere power of it and what it can do for you. Your landing pages should be nothing less than a customized sales/marketing pitch for the visitor.

A landing page is crucial; here are some tips for bettering it:

  1. Make the landing page your first impression on a prospect
  2. By providing a good match, your chances of engaging the visitor goes up as, so does your conversation rate
  3. Give your visitors what they were looking for and you will have a captive audience
  4. Avoid too many distractions in the form of links are you are likely to lose your prospects before they even read the entire message
  5. Have a goal specific transaction where customized tabs depend on what you want- Sales, signups, registrations, etc.

Here is a list of 8 examples of B2B company Facebook landing page tabs with a short list of features of each.

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