3 Dimensions to measuring customer engagement in B2B Marketing November 11, 2011 admin B2B Sales and Marketing, Blog Comments Off on 3 Dimensions to measuring customer engagement in B2B Marketing To derive business success in B2B Marketing, a company needs to ensure that it drives customer satisfaction, trust and a positive rapport. This formula is especially effective when […] Read more
Lead Generation and right way to find out the shelf-life of your lead November 9, 2011 admin Blog, Lead generation Comments Off on Lead Generation and right way to find out the shelf-life of your lead In today’s world everyone is looking for immediate gratification. A good rule of thumb is to followup on a lead within 24 hours but the sooner the better. If […] Read more
Decoding Basics of High Quality Lead Generation May 17, 2010 admin Blog, Lead generation No comments yet Is your sales team facing an Information Overload? Are they apparently working on a big bag of leads sent to them from the Marketing team? It seems […] Read more