Using Facebook for B2B Social Media Marketing: Success Stories

Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a Business Page for their B2B Company.  According to Jeffery L Cohen, “There are two basic things you need to know about managing a Facebook Page for a B2B company. The first is that you must post compelling content that people who like the Page will engage with. This is especially true since Facebook introduced the EdgeRank algorithm, which only shows popular content in the newsfeed. The second thing to know is that you need to include calls to action, both on the Page and ones that drive traffic back to your company website.”

There are certain mandatory areas one must pay keen attention to for the success of the B2B Marketing Campaign when using Facebook:

–       Getting people to ‘Like’ the page

–       Relevance of the content

–       Analysis and Optimization of the content

–       Certain calls-to-action

–       Tabs and Landing pages

–       Post frequency and how to post

–       Knowing your Target Audience

–       Interaction off Facebook page

–       Optimizing your Facebook Page for search friendly results

–       Resources to keep your fanpage running

–       Assessing the business value of your fanpage

–       Avoiding the belief that ‘Facebook’ is not for B2B

When a blogger gives theoretical knowledge, readers often think “easy for you to say”.

But to support these pointers, we share with you an excellent compilation of 15 B2B Marketing Facebook Success stories.

Leave a Reply

Your email address will not be published. Required fields are marked *