Leveraging the RightLeads Activated Data Platform As a comprehensive solution, Nexsales chose the top-down method and approached challenges across 4 major phases.
Leveraging the RightLeads Activated Data Platform As a comprehensive solution, Nexsales chose the top-down method and approached challenges across 4 major phases.
Recognizing the significant impact of lead allocation on BDR productivity, RightLeads’ MarTech specialists tested the 2020 TAM by uploading 11,000 accounts, along with 100,000 contacts, to Salesforce. Utilizing specialized Account-Based Marketing tools such as Engagio, RightLeads’ MarTech specialists were able to allocate GTM ready high-intent accounts to BDRs located in various POD zones throughout North America. This solution enabled BDRs to efficiently target high-quality leads and optimize their productivity.
RightLeads leveraged its AI recommendation engine to analyze over 150 outreach sequences for Vonage, identifying the unique sequence structure and top-performing sequences. The AI model used machine learning algorithms to analyze data and identify patterns that indicate which outreach sequences were most effective. The AI-powered recommendation engine provided Vonage with valuable insights, enabling them to optimize their sales processes and drive pipeline growth. Nexsales also tracked and monitored the sequences through its Rev Intel dashboard to make data-driven changes and adjustments, which further improved the results.
Having identified the TAM effectiveness and the high-performing Outreach sequences. To add another layer of enrichment, Nexsales’ MarTech Specialists analyzed old opportunities. Leveraging intent scoring tools, like 6Sense, machine learning and closed-loop feedback systems, Nexsales built datasets of high-intent accounts. After a final round of appending and data enrichment, the Vonage ICP-based contacts were built to help re-engage closed-lost accounts
